nightmare on m street

Post on 28-Jun-2015

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What started very innocuously as online advertising banners 10 years ago, has progressed rapidly. And how ! From search engine based advertising which made Google a household brand and left Microsoft seriously behind in the online space to social media - the journey has been fast & furious. (With mobile Web adding to the fury.) Leaving the corporate types (media as well as other brands), scrambling to keep up. P.S. What does 'M' stand for? Media, Marketing, Mobile ....

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Nightmare on M Street!

Was a time (just a few years back), when media meant mass media. Which meant corporates had just to keep tabs on . . .

Nightmare on M Street!

BloombergReuters

ANI

UNIPTI

API

AFPDow Jones

Nightmare on M Street!

Nightmare on M Street!

BloombergReuters

ANI

UNIPTI

API

AFPDow Jones

Local Newspapers

Broadcast News

Nightmare on M Street!

Nightmare on M Street!

BloombergReuters

ANI

UNIPTI

API

AFPDow Jones

Web Portals

Search Engine Ranking

Local Newspapers

Broadcast News

Now, corporates have to manage traditional media, the online media as well as social media.

Leaving them (everybody, actually) wondering what’s next?

Nightmare on M Street!

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