nimbuzz nokia app review by aditya govil. before i begin skype windows live messenger (msn) yahoo...

NimbuzzNokia App Review

By Aditya Govil

Before I begin• Skype• Windows Live Messenger (MSN)• Yahoo Messenger• ICQ• AIM• studiVZ• GoogleTalk• Yahoo Messenger• Facebook• MySpace• Jabber• GaduGadu• Hyves• Orkut

The Problem

• Lack of comprehensive messenger portal• Lack of VoIP on mobile handsets

A Solution

Some Statistics & Figures• Founded by two Dutch mobile veterans – Evert Jaap Lugt and

Martin Smink• Founded in 2006• Location: Netherlands, Europe• Received $10million initial funding by Mangrove Capital

Partners (the original Skype investor)• 500,000 registered users• 10,000 daily software downloads• Expects 10 million users• Available on Java, Symbian, Windows Mobile, iPhone O.S.,

Android O.S. amongst others• Compatible with more than 1000 handsets

Goods

• Live Contact List• Permanent Log-in• Helps save money

Bads

• Searches by contact name and not contact id• Poor push notifications• Inconsistency

1. Inter platforms (Symbian vs iPhone O.S)2. Intra platform (e.g. Nokia n97 vs Nokia E71)

Demo

Competition Analysis

Name Permanent Log-In Push NotificationsAutomatic WiFi connection capabilities

Nimbuzz Yes/No Yes Yes

Fring Yes Yes Yes

Truphone Yes Yes Yes

Secret Sauce

• Incorporation of a huge number of clients/sites

• Amongst the first

Business Model

• Free

Next Steps

• Upgrade the product suite• Release Nimbuzz Pro• Make it a paid app• Enhance search feature• Refine push notifications• Consistency across different platforms