nmhc and naa presentation by seventwenty strategies

National Multi Housing Council & National Apartment Association

NMHC & NAA  

Agenda

SevenTwenty — Your strategic partner

Phase I Recommendations — 2014 – 2015

Phase II Recommendations — 2016 & beyond

Your Leadership Team

Case Studies — Showcasing our strategies in action

Questions / Discussion

NMHC & NAA  

NMHC & NAA  

NMHC & NAA  

We are an award-winning public relations firm specializing in integrated advocacy and marketing campaigns

27 of the Fortune 500

NMHC & NAA  

What We’re Known For

AWARD-WINNING CREATIVE  Engaging web design Compelling video Mobile, social & print

ONLINE & OFFLINE DIALOGUE Research-based methodology Ability to engage multiple audiences Leverage multiple mediums

INTEGRATED CAMPAIGN SOLUTIONS

Comprehensive, in-house offerings

Deep digital roots Scalable, easy-to-use technologies

NMHC & NAA  

Why SevenTwenty?

14 YEARS  

WEB, DESIGN & VIDEO  

Developing strategic online

solutions for leading brands

MAKING DATA

COMPELLING  

Award-winning, in-house

ESTABLISHED RELATIONSHIP NMHC & NAA

INTEGRATED ENGAGEMENT

PROGRAMS  

Develop & manage  

that resonates with stakeholders  

NMHC & NAA  

Strategic Approach to Design

Outline exact navigation links & visual overview of website components, hierarchy & relationships  

NEEDS ASSESSMENT  

STRATEGY & PLANNING  

NAVIGATION &

WIREFRAMING  

INFORMATION DESIGN STAGE  FULL

DESIGN STAGE  

Provide strategic insight, recommendations, timeline  

Work with NMHC & NAA to develop comprehensive understanding of campaign goals and objectives  

Design a series of mockups demonstrating placement, interactivity, flow between pages  

Provide final branded visuals in comps for client review  

NMHC & NAA  

From Design to Development Features of our CMS

Encompass 720 Where everything lives.  

People  

Message  

All tools work seamlessly together to

share data.  Forms  

News  

Branded e-mail communications

Collect, store & track their activity

Review & publish relevant RSS news

feeds

Survey users for info to shape your strategy

One place to manage your website—from the front

and the back.  

NMHC & NAA  

From Design to Development Features of our CMS

Streamlined Control Panel

NMHC & NAA  

From Design to Development Features of our CMS

Easy-to-publish Content Editors

NMHC & NAA  

Phase One 2014-2015 Telling the Apartments Story

Bring video front & center Statistics show that people watch and are likely to share web video. We bring it front and center to more quickly and easily tell the apartments story.

NMHC & NAA  

Phase One 2014-2015 Telling the Apartments Story

Get data proper attention & add depth to the story Turn featurette into sharable nuggets.

These are easily shared across social media, in e-mail, etc.

NMHC & NAA  

Phase One 2014-2015 Telling the Apartments Story

Highlight district data & encourage sharing The district data pages and PDF downloads will still be available on their subpage.

For more exposure, they will be featured on the homepage through info tiles and on social media by adding easy share buttons.

NMHC & NAA  

Add compelling photo & video content

Tell real stories with real faces

Create an amazing online experience using forward-thinking features Expand map to include national, state, district & market level with more data points

Phase Two 2016 & BEYOND The Story Comes to Life

NMHC & NAA  

We add depth to the existing apartments narrative. We Live Here Renters talking about why they love being renters. We Spend Here Show neighborhood economic impact.

Phase Two 2016 & BEYOND The Story Comes to Life

NMHC & NAA  

We add depth to the existing apartments narrative. We Work Here The faces who keep apartment buildings running smoothly. We Build Here Highlight unique ways the apartment demand is being met through construction.

Phase Two 2016 & BEYOND The Story Comes to Life

NMHC & NAA  

Phase Two 2016 & BEYOND Election 2016

research

We Live Here  

NMHC & NAA  

Phase Two 2016 & BEYOND Election 2016

research

We Spend Here  

NMHC & NAA  

Phase Two 2016 & BEYOND Election 2016

research

We Work Here  

NMHC & NAA  

Phase Two 2016 & BEYOND Election 2016

research

We Build Here  

NMHC & NAA  

Phase Two 2016 & BEYOND Election 2016

research

We Vote Here  

NMHC & NAA  

Phase Two 2016 & BEYOND Election 2016

CANDIDATE VISITS TO APARTMENT COMMUNITIES

DOWNLOADABLE GUIDES

EARNED MEDIA WITH CANDIDATES

AND RENTERS IN TARGET MARKETS

RENTER CIVIC ENGAGEMENT

ACTIVITIES

We Vote Here  

EARNED MEDIA WITH CANDIDATES

AND RENTERS IN TARGET MARKETS

NMHC & NAA  

Phase Two 2016 & BEYOND Election 2016 & Beyond

We Act Here  

NMHC & NAA  

Your Leadership Team

NMHC & NAA  

Case Study We Work For Health Pharmaceutical Research and Manufacturers of America (PhRMA)

NMHC & NAA  

Case Study Target

NMHC & NAA  

Case Study National Council of Textiles Organizations (NCTO)

NMHC & NAA  

Case Study American Osteopathic Association (AOA)

NMHC & NAA  

Pricing Summary

Phase One Website Design & Development Estimated at $32,200

CMS Website Hosting & Maintenance $7,800 annually

Ongoing Support & Content Updates Starting at $1,125 monthly

Phase Two Recommended Monthly Service Retainer