no news, now what?

No news, now what?7 tips for driving press coverage on and off the news cycle

Emily Call Borders and Carol Carrubba, Highwire PR

Just because YOU DON’T HAVE NEWS...

doesn’t mean you’re OUT OF THE NEWS CYCLE until the next time you do.

Just follow THESE 7 TIPS...

to always be ON THE NEWS CYCLE.

TIP #1 PRESS

Create your ownNEWS TEAM

TIP #1 PRESS

Develop CADENCE OF NEWS IN BETWEEN MAJOR EVENTS like funding, product releases and new hires.

TIP #1 PRESS

TIP #2

Write the article you WANT TO SEE

TIP #2

TIP #2Place it as a CONTRIBUTED ARTICLE

See an example.

See an example.

TIP #2AMPLIFY AND DISTRIBUTE through social channels

TIP #3 FINANCECFOSOURCE

CEO

SOFTWAREFUNDING

MONEYSUCCESSFEARLESS

SALESMAKE

PREDICT LAW SUIT

ANALYSIS

CRITICAL

CRITICALGROWTH BUSIN

DEPARTMENT

TRENDSVENTURE CAPITAL

LIQUID ASSETS

PRESENTATION

PRESENTATIO

ACCOUNTINGBANKING

BANKING

STOCK MARKET

TAXATION LAW

FUTUREPLAN MONETIZATION

MOTIVATIONMARKETING

Identify the TOP 3 TRENDSthat matter to your business

TIP #3 FINANCECFOSOURCE

CEO

SOFTWAREFUNDING

MONEYSUCCESSFEARLESS

SALESMAKE

PREDICT LAW SUIT

ANALYSIS

CRITICAL

CRITICALGROWTH BUSIN

DEPARTMENT

TRENDSVENTURE CAPITAL

LIQUID ASSETS

PRESENTATION

PRESENTATIO

ACCOUNTINGBANKING

BANKING

STOCK MARKET

TAXATION LAW

FUTUREPLAN MONETIZATION

MOTIVATIONMARKETING

Develop your UNIQUE POINT OF VIEW

TIP #3 FINANCECFOSOURCE

CEO

SOFTWAREFUNDING

MONEYSUCCESSFEARLESS

SALESMAKE

PREDICT LAW SUIT

ANALYSIS

CRITICAL

CRITICALGROWTH BUSIN

DEPARTMENT

TRENDSVENTURE CAPITAL

LIQUID ASSETS

PRESENTATION

PRESENTATIO

ACCOUNTINGBANKING

BANKING

STOCK MARKET

TAXATION LAW

FUTUREPLAN MONETIZATION

MOTIVATIONMARKETING

Deliver it through industry COMMENTARY, ARTICLES AND SOCIAL CONTENT

TIP #3 FINANCECFOSOURCE

CEO

SOFTWAREFUNDING

MONEYSUCCESSFEARLESS

SALESMAKE

PREDICT LAW SUIT

ANALYSIS

CRITICAL

CRITICALGROWTH BUSIN

DEPARTMENT

TRENDSVENTURE CAPITAL

LIQUID ASSETS

PRESENTATION

PRESENTATIO

ACCOUNTINGBANKING

BANKING

STOCK MARKET

TAXATION LAW

FUTUREPLAN MONETIZATION

MOTIVATIONMARKETING

See an example.

TIP #4

Tie company news to TIMELY EVENTS, EXTERNAL NEWS HOOKS

TIP #4

See an example.

Create a calendar and add EXPECTED NEWS CYCLES

TIP #4

TIP #5

BUILD RELATIONSHIPS with reporters over time

TIP #5

ONE-ON-ONES

TIP #5

INFORMATIVE MEDIA EVENTS

TIP #5

TIP #6

Make the news you have WORK HARDER

TIP #6

See an example.

Pair with TREND OR CREATIVE ELEMENTS

TIP #6

CREATE STRATEGIC EXCLUSIVES for your top reporters

TIP #6

See an example.

Provide EXCLUSIVE EXECUTIVE ACCESS

TIP #6

TIP #7

Create QUARTERLYCAMPAIGNS

TIP #7

See an example.

Sponsor RECURRING DATA RELEASES

TIP #7

Customize data for TOP TIER OUTLETS

TIP #7

Tie to broader MARKET TRENDS

TIP #7

No news doesn’t have to mean NO COVERAGE

Create your OWN NEWS

To be in the driver’s seat FOR YOUR STORY

We’d love to help you make some news.hi@highwirepr.com@highwireprwww.highwirepr.com

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