nokia - 6210 street activation
Post on 01-Nov-2014
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Nokia6210 Street Activation
BriefingFind a brand activation idea that builds awareness around the Nokia 6210 Navigator
Central idea
Street Activation: Let the 6210 facilitate your daily life
The idea was to let the people experience the devices
The devices were available in an The devices were available in an incubator and also in the hands of the hostesses
Contest Netherlands & Belgium: « Do you know the shortest
way to …? »
People were encouraged to go to the nearest Nokia store and
participate to the pinpoint
Central idea
participate to the pinpoint contest in store
Prizes: city trip for 2 (Netherlands)
Nokia 6210 devices (Belgium)
ResultsAnimation: good & easy way to explain the possibilities of the Nokia 6210Contest: excellent traffic builder, stores were well locatedFull visibility in the streets & in store
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