nokia's fall and success
Post on 11-Apr-2017
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Nokia History• Started in the year of 1865• Founded by- Fredrik Idestam, Leo Mechelin• Eduard Polón• Headquarters located in Espoo, Uusimaa, Finland• Total amount of asset-€44.90 billion (2016)• Total number of Emlpoyees-101,787 (2016)
Vision of NokiaTo expand the human possibilities of the connected world
Mission of NokiaNokia helps people to fulfil this need and we help people feel close to what matters to them. We focus on providing consumers with very Recent technology that is joy to use and beautiful.
Timeline of NokiaIdestam
Named his company NOKIA ab.
Nokia AB Added
electricity Generation
to its business
activities in 1902
Three companies
jointly owned in 1922,officially
merged in 1907
The launch of NMT
service(Nordiac mobile
telephony).The service was the
world’s first international
celluar Network.
Nokia made its FIRST DIGITAL TELEPHONE
SWITCHNOKIA-DX200.
Nokia introduced its first portable
phone,the MOBIRA
TALKMAN PORTABLE
PHONE
Nokia launched its First digital handheld GSM
phone,THE NOKIA 1011
First 3G Phone. Nokia
launched its 3G phone,
THE NOKIA 6650
NOKIA announced partnership with
MICROSOFT
18751902
196719841981
1982 19922002
2011
Market Share of Nokia
Market share held by Nokia smartphones 2007-2013• This statistic shows the
global smartphone market share held by Nokia each quarter from 2007 to 2013. In the third quarter of 2007, Nokia's market share was 48.7 percent. By the third quarter of 2012 the company's market share had slipped to just 3.5 percent.
USP OF NOKIA :• Nokia's USP is their simplicity, reliability, and overall quality
• The main Unique Selling Proposition of Nokia is that its phones are user friendly
• Each Nokia Mobile Phone is marketed with a definite USP
• Nokia offer more in terms of application and appeal
• Nokia one of the main USP is OVI services
• OVI services includes : Ovi Contacts(sync)
Ovi Music Ovi Store Ovi Maps Ovi Mail Ovi Suite• USP of NOKIA : N series : Multimedia smart phones
E series : A Nokia branded business phone C series : Variety -encompasses low to high end phones
X series : Very Attractive Looks Music phones
Internal And External Environment :
• Internal and External Environment of any organisation can be explained through SWOT analysis
• Internal Environment : Strengths Weakness
• Externa Environment : Opportunity Threat
Internal Environment :Strengths : The biggest strength of the company is their brand name Nokia’s products are easy to use and are usually coupled with a variety of handy accessories Products offered by the company are available in all price ranges The phones provided by Nokia have a much higher re-sale value compared to other mobile brands
Weakness : Their main focus on saturated market segment The company is often criticized for poor after sales services Took a long time to enter the highly productive and booming smartphone market Nokia rely on windows OS compared to iOS and android features are limited
External Environment :
Opportunities : Huge loyal customer base Huge presence in developing countries
Threats :Strong competition from other smartphone companies will make it hard for Nokia to
maintain and expand their market share Low-cost threats by China mobile companies and others can cause big problems Rapidly changing Industry
Where did they go wrong?
• Core competence• External liabilities
• Overestimated the brand• Cultural and change management issues
Olli-Pekka KallasvuoStephen Elop
Inspirational Value/Take Away
• Failure isn’t often instant phenomenon it’s the last stage of a process that begins with the first mistake.
• Complacency slowly but surely kills.• Don’t rely 100% on company’s brilliant past.
NOKIA IS BACK
Nokia 3310The icon is back
this time thankfully, it’s Android..
Thank you
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