nonprofit insights: the brave new world of engaging skilled volunteers

The Brave New World of

Engaging Skilled

Volunteers

November 19, 2014

#vmlearn

Who are we?

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Alison DorseySocial Impact ManagerLinkedIn@LinkedIn4Goodlinkedin.com

Shari TishmanDirector, EngagementVolunteerMatch@heystishvolunteermatch.org

Agenda

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• Why skilled volunteers?

• LinkedIn and connecting with volunteers

• Working with skilled volunteers

• Q&A

Why skilled volunteers?

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Imagine what you could do…

If time and skills were not an issue…

Why skilled volunteers?

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Engage busy people…

And get busy people MORE engaged.

Preparing for skilled volunteers

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1. Make the case internally2. Define needs3. Design project4. Prepare the team

Make the case internally

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Identify stakeholders and champions

Communicate potential benefits

Define needs

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WHAT must/should/could be done?

For WHOM are you looking?

Design project

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• Measurable• Autonomous• Clear expectations!

Start small…

Prepare the team

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Train relevant staff

Manage expectations

Volunteers are NOT free!

Want more info?

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http://learn.volunteermatch.org

LinkedIn

LinkedIn Members

First Steps for Nonprofits on LinkedIn

1. Create a strong profile

2. Build your network

3. Create a strong Company Page

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1. Profile

Describe who you are and

the goals you’re working

towards at your organization

Adding a photo makes your profile 7x

more likely to be viewed

645

110,000

1st Degree

2nd Degree

3rd Degree

4,000,000

2. Network

Why connections matter

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3. Company Page

Over 200k nonprofits have a

company page on LinkedIn

LinkedIn’s Volunteer Marketplace

Connecting your VolunteerMatch

account with LinkedIn

• Add skills

• Connect your company page

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Professionals will see your postings through LinkedIn job

recommendations

Your opportunities are sent to interested

members through email campaigns and the

“Jobs you may be interested in” feature

Interested candidates will apply on VolunteerMatch

Working with skilled volunteers

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• Screening• Onboarding• And beyond!

Screening

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Pretend they’re paid.

Clear expectations!

“No” means “No.”

Onboarding

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MOU/Letter of agreement

Set check-ins and evaluations

Full orientation

And beyond!

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Track and illustrate impact

Show appreciation

Cultivate leaders

Questions?

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Alison DorseySocial Impact ManagerLinkedIn@LinkedIn4Goodlinkedin.com

Shari TishmanDirector, EngagementVolunteerMatch@heystishvolunteermatch.org

Next Webinar:

How to Socialize Your

Volunteer Recruitment with

Google Ad Grants

http://learn.volunteermatch.org

#vmlearn

December 3, 2014