not all major donors are on the sunday times rich list

Not all Major Donors are on the Sunday Times Rich List

Fundraising Research ManagerThe Stroke Association

Miredale@stroke.org.uk

Mathew Iredale

“This year there were 500 people or families in the rich list worth over £100 million. I reckon…that there are at least another 500 worth £100 million who are missing.”

Philip Beresford, April 2005

There may be some 2000 people or families not in the rich list who are worth over £25 million.

By extrapolation:

Genuine Affinity

• Donors

• Beneficiaries

Donor Database

“Most development officers don’t realize the value of the information in their databases.”

Peter Wylie, Fundraising Consultant

Donor Database

• Data Screening Companies

Data Screening Companies

• Brakeley

• Chapel & York

• Charity Consultants

• Factary

• FR & C Ltd

• Heist

• Milestone Research

• Prospecting for Gold

• NFP Resourcing

Donor Database

• Past Major Donors

• High Value Donors

• Titled Donors

• Job Titles

• Private Banking

• Data Screening Companies

Private Banking

• Adam & Co.– £70,000 income or £250,000 in investable assets.

• Coutts & Co.– £500,000 in investable assets (or £1m in fixed assets)

• HSBC Private Bank– £1m in investable assets.

Donor Database

• Data Screening Companies

• Past Major Donors

• High Value Donors

• Titled Donors

• Job Titles

• Private Banking• Tax Exiles

Tax HavensAndorra, Anguilla, Antigua and Barbuda, Austria, Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Campione d'Italia, Canada, Cayman Islands, Cook Islands, Cyprus, Delaware, Dominica, Gibraltar, Grenada, Guernsey, Hong Kong, Ireland, Isle of Man, Jersey, Liberia, Liechtenstein, Luxembourg, Madeira, Malaysia, Malta, Marshall Islands, Mauritius, Monaco, Montserrat, Nauru, Nevis, Netherlands, Netherlands Antilles, Niue, Panama, Puerto Rico, St. Kitts and Nevis, St. Lucia, St. Vincent and The Grenadines, Samoa, Sark, Seychelles, Singapore, Switzerland, Turks & Caicos, United Kingdom, U.S. Virgin Islands, Vanuatu, Western Samoa.

Montserrat

Donor Database

• Data Screening Companies• Past Major Donors• High Value Donors• Titled Donors• Job Titles• Private Banking• Tax Exiles• Property

Eurodirect’s Millionaire Neighbourhood Report

CACI’s Wealth of the Nation 2005

OurProperty.co.uk

OurProperty.co.uk

Donor Database• Data Screening Companies• Past Major Donors• High Value Donors• Titled Donors• Job Titles• Private Banking• Tax Exiles• Property• Data Mining & Predictive Modelling

What is Data Mining?

• “The science of extracting useful information from large data sets or databases.”

– David Hand, Heikki Mannila & Padhraic Smyth, Principles of Data Mining

• “Non-trivial extraction of implicit, previously unknown and potentially useful information from data”

– Vipin Kumar, Michael Steinbach, Pang-Ning Tan, Introduction to Data Mining

What’s in a name?1. William versus Bill2. Robert versus Bob3. Richard versus Dick4. Edward versus Ed5. Kenneth versus Ken6. Michael versus Mike7. Ronald versus Ron8. Thomas versus Tom9. Donald versus Don10. John versus Jack11. James versus Jim12. Raymond versus Ray

More than you may think…

Markers• Name

• Age

• Home phone number

• Business phone number

• Marital status

• Email

• Spouse/family details

Field Score 1 Score 0

First name Formal informalAge >50 <50Home phone Listed Not listedBusiness phone Listed Not listedMarital status Married Single or not listedEmail Listed Not listedSpouse/family Listed Not listed

Marks out of 7…

Major Donor Specific

Largest donation >£100, score 1 <£100, score 0

Postcode NW3, EH4, EH10, etc. Score 5AL5, SW6, KT22, etc Score 4G77, B91, KT10, etc Score 3and so on

Genuine Affinity

• Donors

• Beneficiaries

Beneficiaries

• What services does your organisation offer?

• How are your services offered?

• Where are your services offered?

• Who your services are offered to - beneficiaries.

TSA Beneficiaries

• Individual stroke sufferers• Their family and friends• Individuals at risk of stroke (and their families)• Doctors, nurses, paramedics & specialists• Research Institutions (universities & hospitals)• The government• Readers of Stroke News• Readers of The Stroke Association website

Time for a break…

Genuine Affinity

• Realise the value of your database

• Good research takes time

• Know all your beneficiaries

The End!