nus enterprise - kopi chat - product research - surveymonkey

Concept Testing Using ResearchEli Schwartz

NUS Enterprise Kopi Chat 14, October 2015

The Biggest Brands Get Answers With SurveyMonkey

We Have 20+ Million Registered Users of All Types

99% of the Fortune 500

Make Business Decisions with Data Not Assumptions

Meet Alexander Graham Bell

Just months after inventing the telephone, he sought a quick exit for his startup

Source: http://on.recode.net/19KT8we

The Western Union committee decided:

“Bell wants to install a “telephone device” in every city. The idea is idiotic on the face of it. Furthermore, why would any person want to use this ungainly and impractical device when he can send a messenger to the telegraph office and have a clear written message sent to any large city in the United States?

”

For a mere $100k, this could have been Western Union

Let’s try to replicate this decision

Imagine you are the CEO of Nokia and are offered the patent for a

new mobile operating system

Imagine you are the CEO of Nokia and are offered the patent for a

new mobile operating system

That is placed in a human eye

Raise your hands if you would invest

Use Online Tools to Collect Data

Interviews/Paper Surveys

Time Consuming

Not Scalable

Expensive

Google Forms

Limited Question Types

Limited Analysis

Advanced Question Types

Advanced Analytics

Calculate the Ideal Sample Size for Your Survey

Automatically see whether significant differences exist in your resultsUnderstand the Statistical Significance of Your Results

What is statistical significance?

A statistical formula that tells you whether one group’s answers are substantially different from another.

It can be more important thansample size.

Learn More About Your Customers

GenderAge LanguagesEmploymentStatus

ExerciseInternet Usage Marital Status

GamingHouseholdIncome

LocationEthnicity EducationIndustry Devices

Test your concepts and get results in less than 7 daysTest Creative Concepts

Attributed Tested n=423 n=423 n=423Purchase Intent 9 % 9% 12%

Appeal 15% 17% 20%Uniqueness 13% 17% (A) 30% (AB)Relevance 15% 13% 17%

Average Score % Ranked #1

13%33%

14%28%

20%39%

A B CSurvey Results as of: March 17, 2015

• Editorial staff had five different layouts featuring actress Kaley Cuoco

• Surveyed women’s magazine readers using Audience

• Selected “Cover 1” for theMay 2014 issue

Effective Cover Testing Cosmopolitan

People don’t want to send surveys but here are tips on where to get survey respondentsGet Survey Respondents

So, Should Nokia Invest?

Any questions?elis@surveymonkey.com Add me on LinkedInTwitter: @5le

The Future of Work.

22

THE REGUS STORY

Regus today 3000 locations

900cities

120countries

Singapore

THE REGUS STORY

Who we serve

THE REGUS STORY

How we serve them

Office spaceAvailable for days, months or years

1

BusinessworldAccess to business lounges in 600 cities

2

Meeting roomsProfessional places to meet clients

3

VideocommunicationHelping reduce business travel costs

4

Virtual officesBig business image, without the cost

5

Workplace recoveryIT disaster recovery, online data backup & business continuity

6

THE FUTURE OF WORK

A changing world

“”

THE NOTION OFHAVING TO WORK

9-5 AND COMMUTINGTO AN OFFICE

IS DEAD

FORBES MAGAZINE

Flexibleworking

Technology

THE FUTURE OF WORK

Long-term trends

THE FUTURE OF WORK

Technology

* IDC

By 2015, the number of mobile workers will reach 1.3 billion, or 37.2% of the world’s total workforce

*

of workers already have the right technology to work anywhere *

* Regus Great Big Survey, 2012

THE FUTURE OF WORK

Where people work

Flexibleworking

Technology

THE FUTURE OF WORK

Long-term trends

People

THE FUTURE OF WORK

People

* Regus Survey, 2014

67% of Singaporean businesses indicated that returning mums can add value to their firm's operations*

58% of respondents found that more women were demanding to work flexibly when they were returning to the workforce*

43% said working closer to home was a key incentive*

Flexibleworking

Technology

THE FUTURE OF WORK

Long-term trends

People

Costs

* Unwired

Annual cost of a desk in Singapore is around

S$25,000 *

of desks are empty at any one point in time *

Over

* Regus Great Big Survey, 2012

Flexibleworking

Technology

THE FUTURE OF WORK

Long-term trends

People

CostsSustainability

THE FUTURE OF WORK

People work everywhere

Business Hubs

Universities

Hotels

Airports

City Centre

Community Centres

HomeworkersMRT Stations Retail

Service Stations

* Regus Business Confidence Index

of senior executives and business owners said flexible working increases productivity

*

The Future of Work

Regus Express

Flexibleworking

Technology

THE FUTURE OF WORK

Long-term trends

People

CostsSustainability

Managementstyle

THE FUTURE OF WORK

Management style

Thank you!

Leong Chee TungDirectorSoutheast AsiaCheetung_leong@gallup.com

7 MATTERS THAT MATTER IN MARKET-BEATING RESEARCH

49

A TALE OF TWO MEN

Alf LandonFranklin Roosevelt

1935-6

VS

7. Methodology Matters:

- Beware & control for biases

6. Seasonality Matters:

- Randomise over several time periods

5. Sample Matters:

- Be careful with sampling frame and weights

4. Questions Matter:

- Aim for a sorting effect

3. Order of Questions Matters:

- Observe carefully and randomise

2. Actionability Matters:

- Never ask for asking’s sake

1. Other Methods Matter:

- Make survey research part of your arsenal of tools

7 MATTERS THAT MATTER IN MARKET-BEATING RESEARCHLeong Chee TungDirectorSoutheast AsiaCheetung_leong@gallup.com