nyc global service jam, team crape myrtle

SERVICE DESIGN JAM NYC 2013

CrapeMyrtle

Kellock IrvinChun-Ying ChuangPai-Hua WangSeth Hosko

Security and safety of New York City residents.

PROBLEM

http://www.flickr.com/photos/walkingsf/4521616274/

Behavior predictablity - very high

OPPORTUNITY

http://www.flickr.com/photos/walkingsf/4521616274/

Pair behavior patterns with contextually relevant data from the city.

OPPORTUNITY

http://www.flickr.com/photos/walkingsf/4521616274/

Pair behavior patterns with contextually relevant data from the city.

- transportation status- construction/closures- real-time public threats- weather, natural disasters- public infrastructure

OPPORTUNITY

OPPORTUNITY

We have an opportunity to close the gap between what we do and how quickly and safely we do it.

HOW IT WORKSPeople & Behaviors

Contextually relevent information based on our behaviors is first defined, then pushed in real-time, giving the individual immediate benefit through awareness, information, or notification of events that have direct impact.

EXPERIENCE TOUCHPOINTS

W 4th street subway closure due to water main break.

Use 4,5,6 trains as alternate.

Political riots on wall street have escalated and spread to your area. Avoid area between Spring St and

Houston.

Use extreme caution.

EXPERIENCE TOUCHPOINTS

Partnerships with local law enforcement (NYPD) to provide additional touchpoints for emergency service.

Emergency App

EXPERIENCE TOUCHPOINTS

EXPERIENCE TOUCHPOINTS

BUSINESS MODEL CANVAS

IDEATION

Thank you