nyc maker faire: from maker space to market place
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© 2014 Copyright Atmel Corporation1
From Makerspace to MarketplaceHow our marketing can help you be successful
Maker Faire, NYC. Sept 2015
Sander ArtsVP, MarketingAtmel Corporation
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• Sander Arts
• VP Marketing @Atmel
• Global citizen
• Always curious
• Twitter: @sander1arts
Who is this guy with the Dutch accent?
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• Peter Minuit of the Dutch West India Company, in 1626, decided to buy Manhattan Island for goods worth 60 Dutch guilders, which later legend valued at US$24. It has been rated the best real estate deal in history.
• On Sept 8, 1664 New Amsterdam becomes New York
Did you know ?This was not only Atmel territory…
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Here’s some insights into my philosophy…
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• Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, automotive, consumer, communications and computing markets.
This is our company description
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This is what we sell…lots of them!
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What the heck? Semiconductors?WiFi capable, 4K, Mini USB, Micro HDMI, microSD etc...
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Wait. Let me try this again. Here is the GoPro
Atmel - Marketing Strategic Plan 2014 - 2017
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Did you know? Atmel powers the Arduino!
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Arduino was on TV with Jimmy Fallon!Now, that is what I call “mainstream”…
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Why do we like makers and start ups so much?We like to enable unlimited possibilities and grow together
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Let’s pause for a little and read this….
“By 2018, 50% of the internet of things solutions will be provided by startups which are less than 3 years old. We can estimate what the internet of things will be like now, but we know that most of the things that will exist in 2018 we can’t even conceive of because they haven’t been invented yet.” Source: Gartner
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Crowdfunding Dollars Raised Q1 2015
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We are a media company that sells
semiconductors
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• Ranked #1 social semiconductor company (September 2014)• #1 most-viewed partner in ARM’s Connected Community (2014,
2015)• Social influence score now among the highest in the industry
Growing Network of Partners
Growing Network of Major Brands
Growing Network of Media
Growing Network of Startups
Growing Network of Influencers
ATMEL HAS ONE OF THE LARGEST SOCIAL FOOTPRINTS IN SEMIS !
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WTFDuino…Featured on Atmel blog…stimulated the ‘owner’ to go do a crowdfunding campaign after we wrote about it…
‘traction’ in first hour!
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Now, let me give you a few more examples of projects and companies powered by
Atmel
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What do these companies have in common?Powered by Atmel, and leveraged the community
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Here is a Recent Kickstarter Campaign Atmel helped boost
“Aside from just the development hurdles we were faced with, Atmel also helped us promote UnaliWear which helped us achieve our vital milestone on Kickstarter. This also provided market validation and consumer acceptance to our product.” Source - Jean Anne Booth, CEO of UnaliWear
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Atmel Booth
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From diaper to marketplace??Our new hero; Omkar
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“As seen on….”
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“As seen on….”
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A new generation of entrepreneurs is born
Remember 14-year-old Quin Etnyre from the inaugural White House Maker Faire?
Then
Now
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Going From Makerspace to Marketplace
Quin Etnyre
Begins tinkering
Reaches out to Atmel support
Completesproject
Begins appearing in event booths
Atmel blogs and socializes
Taps into Atmel resources
Hosts a Tech on Tour stop
Goes mainstream
Atmel endorsement
White House Maker Faire
Launches Kickstarter
Atmel promotes
Funded
Introduced to AVR Ready for Market
MAKER FAIRE BAY AREA 2011
WHERE I STARTED MAKING & MET MENTORS!
ATMEL PARTNERSHIP
ATMEL PARTNERSHIP
ORDER YOURS NOW: $30USD
QDUINO MINI: Successfully funded and delivered on time!
http://qtechknow.com/
https://www.sparkfun.com/
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Don’t forget me, Quin, when you are hiring…!!
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If you can’t come to us, we will come to you!
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With Atmel you’ll be launched to market faster!
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In closing…we are the Maker and Market enablers,
but the ultimate power is with you…
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