ocswssw digital literacy pub

Lessons from the River: Social Work, Social Service Work and Social Media

OCSWSSW Education Forum, London ON October, 23, 2014

Dr. Marilyn Herie, PhD RSW

“so rapidly have we begun to feel the effects of the electronic revolution that all of us today are displaced persons, living in a world that has little to do with the one in which we grew up”

Marshall McLuhan, 1959

learning objectives

“Social workers and social service workers should ensure that they are technologically aware and competent, as their clients are likely to have embraced technology in step with the general population” (OCSWSSW, 2012)

“you can’t stand in the same river twice” (Heraclitus)

where are you at?

novice expert

External Factors

Perceived Usefulness

Perceived Ease of Use

Attitude Behaviour Intention to use

Technology Use

Technology Acceptance Model (TAM) Ease of use and usefulness will predict an individual’s attitudes towards, intention

to use, and acceptance of the technology

McGowan et al., 2012. Understanding the Factors That Influence the Adoption and Meaningful Use of Social Media by Physicians to Share Medical Information. Journal of Medical Internet Research.

…factors found to be nonsignificant included demographic variables typically perceived as important, such as years since graduation (a proxy for age), gender, patients seen per week (a proxy for how busy a physician is), and type of specialty. This finding is consistent with other studies, which have shown practice-related characteristics to be unassociated with use of Internet-based communication technologies.

McGowan et al., 2012. Understanding the Factors That Influence the Adoption and Meaningful Use of Social Media by Physicians to Share Medical Information. Journal of Medical Internet Research.

what is the biggest game-changer?

no single thing

a learning mindset

lesson #1: it’s always a new river

key trends and applications

http://blog.hootsuite.com/social-media-trends-that-are-sticking-around-in-2014/

social video

digital literacy

the social business

literacy digital

what’s your flavour?

use understand create

a 16 year old’s perspective…

a 16 year old’s perspective… • facebook:

“there’s a lot of ads but it’s really good”

• linkedIn: “nobody uses linkedin in unless you have, like, a job”

• google+: “nobody has google+”

• twitter: “it’s good for keeping track of things”

Quick Twitter Tips •140 characters max

• # (hashtag): categorizes tweets – there is a taxonomy of hashtags, or you can create your own (www.hashtags.org)

• @MarilynHerie: “twitter handle” – how your tweets will appear

http

://e

duca

teria

.com

/201

3/10

/12/

you-

are-

a-kn

owle

dge-

cura

tor/

social video

http://mashable.com/2012/12/13/spreecast/

why?

connecting right here

right now

http

://w

ww

.alsa

.org

/fig

ht-a

ls/ic

e-bu

cket

-cha

lleng

e.ht

ml

1 operate camera 2 transfer file to computer

4 edit (trim) video 5 save video 6 create youtube account 7 upload video & share

3 download free software

learning curve

shoot

share

vine.co

http://blog.instagram.com/post/53448889009/video-on-instagram

snapchat.com

viddy.com

+ + + tools for storytelling

business the social

“Today anyone, whether it is an employee or a customer, if they have a good or bad experience with your company they can blog about it or twitter about it, and it can be seen by millions of people…”

“…it’s what they say now that’s your brand.”

- Tony Hsieh, Zappos.com

Don Tapscott, (2009) Grown Up Digital. New York: McGraw Hill, p.81

lesson #2: water wants to be free

and implications impacts

it just crept in

Mis

hna

et a

l. (2

012)

. Clin

ical

Soc

ial W

ork

Jour

nal

Mishna et al. (2012). Clinical Social Work Journal

client-driven practice

client-initiated

administrative versus clinical

a slippery slope

pandora’s box

positive negative

neutral

access

privacy

a culture of

immersive, continual sharing

and communication

managing expectations

ethical gray zone

murky waters

data security

client confidentiality

social self versus professional self

who has a smart phone?

1. choose a random person in the audience 2. ask their name 3. google them 4. how many hits? 5. what comes up?

the paradox of online identity: the more you avoid the less you control

suggestions… • be judicious & use the security

settings • remember you are probably more

visible than you think • search yourself online – regularly • ask an expert (teenager) for help!

ethics and

boundaries

permeable boundaries

things used to be so much easier

anywhere, anytime?

more casual?

developing a social media ethics policy

http://www.socialworktoday.com/news/eoe_070111.shtml

lesson #3: water continuously alters topography

development

http://educateria.com/2012/10/24/personal-learning-networks-plns/

your very own PLN

yes, there is danger

… but also great potential

where do you want to go?

lesson #4: you have to get wet to know the river

jump!

People prefer to live in the age just behind them – it’s safer!

Marshall McLuhan, 1959

To live right on the shooting line, right on the frontier of change, is terrifying.

“you can’t stand in the same river once” Cratylus,

student of Heraclitus

questions

discussion

suggested resources

Bettridge, L. (Fall, 2011). Practice Notes: Social Media and Practice: Protecting Privacy and Professionalism in a Virtual World. Perspective, OCSWSSW. http://www.ocswssw.org/docs/practice_notes_-_fall_2011.pdf?LanguageID=EN-US

Bettridge, L. (Fall, 2012). Practice Notes: Communication Technology and Ethical Practice: Evolving Issues in a Changing Landscape. Perspective, OCSWSSW. http://www.ocswssw.org/docs/practice_notes-private_practice_fall_2012.pdf?LanguageID=EN-US

Mishna, F. et al. (2012). “It just crept in”: The digital age and implications for social work practice. Clinical Social Work Journal. http://link.springer.com/article/10.1007%2Fs10615-012-0383-4#page-1

Reamer, FG (2011). Eye on Ethics: Developing a Social Media Ethics Policy. Social Work Today. NASW. http://www.socialworktoday.com/news/eoe_070111.shtml

Spalleck, H. et al., (2010). Paradigm Shift or Annoying Distraction: Emerging implications of Web 2.0 for clinical practice. Applied Clinical Informatics, 1(2):96-115. . http://www.ncbi.nlm.nih.gov/pubmed/23616830

CASW (2014). Social Media Use and Social Work Practice. http://www.casw-acts.ca/sites/default/files/Social%20Media%20Use%20and%20Social%20Work%20Practice.pdf

suggested resources

thank you

@MarilynHerie www.educateria.com