ocular dialect
Post on 13-Apr-2017
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© 2014 MERKLE. ALL RIGHTS RESERVED. CONFIDENTIAL
“These lovely lamps, these windows of the soul.” -Guillamme de Salluste
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65-93%meaning derived from nv communication
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30-60%normal levels of eye contact (aka mutual gaze)
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Cooperative Eye Hypothesis
sclera facilitates stronger communication
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Why is eye contact so important?
recognizable social meanings
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Why is eye contact so important?
emotional context
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Why is eye contact so important?
perceptions of intelligence, competence, attractiveness, confidence, etc.
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eye behaviors learned & innate
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Learned
eye aversion as a sign of respect
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Innate
eye blocking = universal
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Innate
pupil dilation is a sign of the autonomic nervous system revving up
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Innate
extended direct gaze activates the amygdala (and can induce anxiety)
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Innate
gaze aversion improves cognitive processing during “high load” periods
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Tips
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Eye contact & You
Amount of eye contact given by a public speaker affected audience members perceptions. When speakers engaged in high levels of eye contact, they were rated more favorably. (Beebe 1974)
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Tips
facing large audiences make eye contact with the center and corners of the room.
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Tips
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Tips
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“The eyes of men converse as much as their tongues, with the advantage that the ocular dialect needs no dictionary, but is understood the world over.” – RWE
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