odličnost managerki - dragana djermanovic

Today…

Online Reputation Management

Brands

Social media grows virally because people share their passion

TO Consume

TO participate

TO act

As if your presence matters!

Monitoring & affecting

V.S.

VERSUS

consume

consume

produce

consume produce

share

2.000.000 citizens

2.000.000 citizens 1.300.000 users

2.000.000 citizens 1.300.000 users 700.000 FB users

Angry clients Ex-partners

Media

Monitoring

Monitoring & affecting

Monitoring & affecting

Online reputation

EXECUTIVE search

EXECUTIVE search

JOURNALISTS

EXECUTIVE search

JOURNALISTS

Customers PARTNERS

1

70% Recruiters & hiring managers

Rejected an applicant Based on ORM

2

90% search 80% direction

70% tone of reporting

3

34% newspapers 54% TV 58% net

Monitoring

WHAT?

Resume pages Products & portfolio Partners Benchmarks Job market @industry

☝Yourself

Yourself☝

Yourself☝

Yourself☝

Yourself☝

Yourself☝

Yourself☝

Yourself☝

Yourself☝

Poenta osiguranja je

podela rizika

@gagadjermanovic & @zavmb

Poenta osiguranja je

podela rizika

@gagadjermanovic & @zavmb

Affecting

Veći broj stubova

STABILNIJI BIZNIS

@gagadjermanovic & @zavmb

SEO

Affecting

Compelling content

Affecting

Engagement

The BEST answer!

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p://

ww

w.s

xc.h

u/p

rofil

e/ch

risca

ndy

@gagadjermanovic & @zavmb

htt

p://

ww

w.s

xc.h

u/p

rofil

e/ch

risca

ndy

Social Media Tools

Blogs

Blogs

Blogs

“I have greater visibility In my industry”

“Clients have read my blog & purchased…”

“Helped me to become thought leader in industry”

“I have been asked to speak at conferences”

“I have been asked to speak at conferences”

Engagement

Profile

Profile Connections

Profile Connections

Recommendations

Veći broj stubova

STABILNIJI BIZNIS

@gagadjermanovic & @zavmb

Connectionsc

Connections

There's so much things we can not affect

That is why we have to affect what ever we can!