odx: designing for better outcomes
Post on 06-Aug-2015
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ODX
Designing For Better Outcomes
Jon Gosier | gosier.org
Twitter @jongos Email jon@gosier.org
You are not acting like the company Mr. Rogers knew you could be.
ODX
Designing For Better Outcomes
$19 Trillion
Stakeholder 1 Stakeholder 2 Activity1 Activity 2
Outcome 1 Outcome 2Technology 1 Technology 2
Post-It Notes
Spreadsheets
Spreadsheets can be used instead of Post-Its
Stakeholder 1 Stakeholder 2 Activity1 Activity 2
Outcome 1 Outcome 2Technology 1 Technology 2
Post-It Notes
STRUCTURING THE OUTCOME SENTENCE
Ideation Phrase: “How might we combine [Technology 1] and [Technology 2] to improve the way [Stakeholder 1] goes about [Activity 1]?”
Combined Ideation Phrase: “How might we combine [Technology 1] and [Technology 2] to improve the way [Stakeholder 1] and [Stakeholder 2]* interact for [Activity 1]?” * If Stakeholder 1 and 2 don’t currently interact for the selected activity, think of ways that they could (no matter how unlikely the scenario).
Ill Intent Phrase: “How might [Technology 1] and [Technology 2] be used to harm [Activity 1] for [Stakeholder 1]?”
Aversion Phrase: “How might [Outcome 1] be avoided using [Technology 1] to improve the way [Activity 1] works?”
Question Phrase: “How are [Outcome 1] and [Activity 2] related? How can [Technology 1] improve that relationship?”
EXAMPLE 1
“How might we combine [Technology 1] and [Technology 2] to improve the
way [Stakeholder 1] goes about [Activity 1]?”
Technology 1 Technology 2
Stakeholder 1 Activity 1
EXAMPLE 2
“How might [Outcome 1] be avoided using [Technology 1] to improve the
way [Activity 1] works?”
Outcome 1 Technology 1
Activity 1
Post-It Notes
Jon Gosier | gosier.org
Twitter @jongos Email jon@gosier.org
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