omig semibar: elevating your marketing strategy with emotion and experience

Elevating your marketing strategy with emotion and experience

Marino FreschHead of Marketing

@mfresch

Silicon Valley

Eventbrite - a quick introduction

Long tail ticketingLow fees

Innovative technology

Big eventsHigh fees

Antiquated technology

Let’s talk about bots?

A global platform for any event

200 million tickets processed in 180 countries500 employees on 4 continents

€1 billion valuation

Happ

ines

s

Does the growth graph look like a hockey stick?

Happ

ines

s

Does the growth graph look like a hockey stick?

SEO / SEMRetargeting

Display Ads

Webinars

Landing pages

Email / Push

Product OptimisationA/B Tests

Social

Analytics

Happ

ines

s

Does the growth graph look like a hockey stick?

SEO / SEMRetargeting

Display Ads

Webinars

Landing pages

Email / Push

Product OptimisationGrowth HackingA/B Tests

Social

Analytics

Happ

ines

s

Does the growth graph look like a hockey stick?

SEO / SEMRetargeting

Display Ads

Webinars

Landing pages

Email / Push

Product OptimisationGrowth HackingA/B Tests

Social

Analytics

There is no Growth Fairy

Happ

ines

s

Does the growth graph look like a hockey stick?

SEO / SEMRetargeting

Display Ads

Webinars

Landing pages

Email / Push

Product OptimisationGrowth HackingA/B Tests

Social

Analytics

Happ

ines

s

Does the growth graph look like a hockey stick?

SEO / SEMRetargeting

Display Ads

Webinars

Landing pages

Email / Push

Product OptimisationGrowth HackingA/B Tests

Social

Analytics

Cost

Time

Cost to run a start up

SEORetargeting

Banner Ads

WebinarsLanding pages

Emails

Product Optimization

Banner Ads

Banner Ads

Banner Ads

Banner Ads

Retargeting

RetargetingRetargeting

Retargeting

Emails

Emails

Emails

Emails

Emails

Product Optimization

Product Optimization

Product Optimization

SEO

SEO

SEOSEO

SEO

SEO

SEO Banner Ads

Banner Ads

Banner AdsBanner Ads

SEO

Webinars

WebinarsWebinars

Help…

Content MarketingA common misconception…

Good content marketing is…

Strategic

Scalable

Targeted

Provides value

What does success look like?

• 8,000 unique pageviews• Over 4 minutes time on page

• 1600+ social shares• Number one spot for ‘unusual fundraising ideas’

How do you create this emotional connection online?

You don’t.Take your brand offline.

“It takes 3-5 touches for people to do, think, feel what you want.”

- Herbert E. Krugman

Events?

“Be fearful when others are greedy and greedy when others are fearful.”

- Warren Buffett

20%

80% Emails, banner ads, search, Facebook, Instagram, Twitter, landing pages, product optimization

Events(or anything

that stands out)

Placing your growth bets

Thank you!@mfresch