omma social presentation '14 nyc

#InstagramF R O M C O N T E N T T O C O M M E R C E ™

www .b i g f u e l . c om

!May 20th, 2014

Michoel Ogince, Director Platform & Product Strategy michoelo@bigfuel.com @Twabbi

Why?

Instagram 200M MAU 20B photos total 60M photos/day 1.6B likes

Brand C E C E C E

Coca-Cola! 80,897,998 77,667 2,372,495 9,656 133,418 105,263

Red Bull! 43,172,402 602,093 1,880,931 165,212 1,255,589 3,088,065

Oreo 35,856,045 97,167 310,342 14,747 138,752 140,060

Zuum, ‘14

Community Vs. Engagement

Grow

th

Compared to FB: !!Instagram content gets 3.6x more engagements !Engagements to community ratio is 100x higher Instagram gaining fans at a rate 5x faster

Zuum, ‘14

Emotional Connection !!We learn to see before read. !Less emphasis on text, recipient conjures up a response, a feeling, a reaction.

“Starbucks photos are so beautiful, you can look at them all day; it seems like you are tasting those photos!”

How?

2500 brands on Instagram

Nitrogram, ‘14

Best Practices !Nights, weekends, outside US biz hours. !

Union Metrics ‘14

!!

frequency authenticity

passion points !

So what?

!!

40+ actionable metrics

Analytics !Audience | Engagement | Velocity | Posting Habits | Contributors !

Paid Media !6 months !15 brands !Ben & Jerry’s first ad added 50k followers, 386k likes (2000% increase over an average post).

#Thankyou

Michoel Ogince, Director Platform & Product Strategy michoelo@bigfuel.com @Twabbi

F R O M C O N T E N T T O C O M M E R C E ™

www .b i g f u e l . c om