‘on becoming a brand!’ generate business with social media april 21st, 2011 antoinette pernot
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‘On Becoming a Brand!’Generate business with Social Media
April 21st, 2011
Antoinette PernotBenno Pieters
• “The Business Research Company”
• New (HiTech) tools
• Design business models
• Business Model Testing (Marketing en Sales)
• Implementation Services
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Aurium Commerce
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Key figures• 86% of Dutch households have internet access• 62% is member of a social network• 67% reads weblogs• 27% has own weblog
Users per platform in Nederland (autumn 2010)• Hyves 8.500.000 • Facebook 3.318.100 • LinkedIn 2.278.930• Twitter 410.000
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Statistieken Nederland
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March 2011: 140 Mio pdayAug 2010 : 90 Mio pday
What can you do with Social Media (private)?
• Private use; questionaire (#daretoask)
• Stay in contact (friends, family)
• General & public calls (oa missing persons, accidents)
• Job search; recruitment; career changes
What can you do with
Social Media (business)?
• Customer service (Web Care)
• Co-creation (crowd sourcing)
• Social Intranet (internal CRM)
• Marketing and Sales (special)
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Social Media
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Basic Selection
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On Becoming a Brand!
Special Edition “Coach”
• Maarten Bos• Marijke Lingsma• Christa van Luyk• Bertine van Hoof• Robert Taen• Daphne Smit• Fer van den Boomen• Marijke Beukema • Nanja Mol
Building your brand
• The product or service itself• Having an opinion (your values)• Load with emotion (personal passion, enthousiasm)
• This creates (Personal) Brand experience
Objectives ‘On Becoming a Brand!’
• By sharing your knowledge creating a group of followers on the Social Media
• Be active so that you become a ‘Brand’
• Communicate your Added Value
• Entice potential customers to come to you (eg events)
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ROI Social Media
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The six steps
Stap 1: Vision , mission, values, imageStap 2: Business Messages & One-linersStap 3: Choose blogs, (own) communities, networksStap 4: Social Media & Sales PatternStap 5: Publicise (posting, microblogging)Stap 6: Book
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Effectivity
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Software toolsYou need tooling to manage your Social Media Pattern
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TweetDeck
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How many followers do you need?
500-1000 500-1000 1000-2000
100-200 300-1000 1000
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Must: Claim your identity
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Must: Monitor your identity
Conversion! (‘sales calls’)
• Convert Social Media followers to leads using:
– Invitations to your own Mini-events– General Networking events (Efactor)– Joint visits to trade fairs– 1 on 1 meeting (coffee, lunch, drinks, dinner, own office)
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LinkedIn Groups
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Facebook - Fanpage
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Blog
filmpje
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YouTube Channel
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Read at your own leisure:
Aurium CommercePrinseneiland 3051013 LP Amsterdam
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