once upon a company time - the science and art of storytelling in a digital age

Once Upon a Company Time … The Science and Art of Storytelling in a Digital Age

PRESENTATION/WORKSHOP  OVERVIEW  

73%  OF  PEOPLE  WOULD  RATHER  HAVE  BUSINESSES  TELL  THEM  STORIES  THAN  

SELL  THEM  STUFF.  

IMPORTANCE  

INSPIRATION  

“AUDIENCES  ARE  HARDER  TO  PLEASE  IF  YOU  ARE  JUST  GIVING  SPECIAL  EFFECTS,  BUT  THEY  ARE  EASY  TO  PLEASE  IF  IT’S  A  GOOD  

STORY.”    STEVEN  SPIELBERG  

ENVIRONMENT/CONTEXT  

“THE  AVERAGE  HUMAN  DIGITAL  ATTENTION  SPAN  IS  8  SECONDS,  DOWN  50%  VS.  2000  AND  NOW  

LESS  THAN  A  GOLDFISH.”    SOURCE:  MICROSOFT  

OBJECTIVES  

ü  INSPIRE  audiences  on  the  need  for  storytelling  and  narraVves  from  the  best  organizaVonal  storytellers  

ü  EDUCATE  people  on  the  art  and  science  of  good  storytelling  

ü  HELP  SEED/DEVELOP  the  audience’s  own  stories  and  provide  canvases/processes  to  achieve  success      

KEY  AUDIENCES  

•  Execu6ve  Teams  

•  Change  Agents/Intrapreneurs/Not-­‐for-­‐Profits  

•  Marke6ng/Communica6ons/Agencies    

•  Digital  Teams/Startups  

•  Corporate/Civic/Social  Innova6on  Groups    

SEVEN  LEAD  COMPONENTS  

q  The  Importance  of  Brand,  Purpose  &  Story  q  11  “SUCCESS”  Ideas  That  Resonate    q  The  Key  A_ributes  of  Great  Stories  q  Lead  Storytelling  Formats  q  Keeping  Stories  Afloat  in  the  Digital  Age  q  Internal  Engagement  &  External  Outreach  q  Storytelling  Canvas  &  Roadmap  

IDEA  SPRINGBOARDS  WITH  “SUCCESS”  

Simple  Unexpected  Useful  Concrete  Credible  Contextual/Timely  

CollaboraVve  EmoVonal  Escape  Social  Stories    

FRAMEWORK  

OUR  CREDIBILITY  

•  Have  built  stories  for  some  of  the  world’s  top  brands  as  clients  and  agency  leaders  

•  Deeply  understand  content-­‐driven,  social  and  aPen6on  &  trust-­‐starved  digital  environments  

 •  Interviewed  100+  of  the  leading  customer  

engagement  brands  to  learn  best  prac6ces  

•  Built  an  Exis6ng  library  of  Storybuilding  Canvas/Workshop  Tools  

PERFORMANCE  

PRECOG  &  WIKIBRANDS  MANAGING  DIRECTOR  SEAN  MOFFITT’S  presenta6ons  and  workshops  deliver:    •  Customiza6on  for  Each  Audience  

•  Credibility  &  Professional  Approach  

•  Energy,  Provoca6on  &  Empathe6c  Delivery  

•  Prac6cal  &  Valuable  Tools  and  Content  

•  Fresh  &  Up-­‐to-­‐Date  Insights  

LET’S  CONNECT  

WE  ACCELERATE  YOUR  DIGITAL  MATURITY  

www.precog.digital  

sean@precog.digtal  

www.wiki-­‐brands.com  

sean@wiki-­‐brands.com  

For  all  presentaVon  and  workshop  enquiries,  please  contact:    Brandie  McCallum  at  (914)  621-­‐6854      brandie@precog.digital