once upon a company time - the science and art of storytelling in a digital age
TRANSCRIPT
Once Upon a Company Time … The Science and Art of Storytelling in a Digital Age
PRESENTATION/WORKSHOP OVERVIEW
73% OF PEOPLE WOULD RATHER HAVE BUSINESSES TELL THEM STORIES THAN
SELL THEM STUFF.
IMPORTANCE
INSPIRATION
“AUDIENCES ARE HARDER TO PLEASE IF YOU ARE JUST GIVING SPECIAL EFFECTS, BUT THEY ARE EASY TO PLEASE IF IT’S A GOOD
STORY.” STEVEN SPIELBERG
ENVIRONMENT/CONTEXT
“THE AVERAGE HUMAN DIGITAL ATTENTION SPAN IS 8 SECONDS, DOWN 50% VS. 2000 AND NOW
LESS THAN A GOLDFISH.” SOURCE: MICROSOFT
OBJECTIVES
ü INSPIRE audiences on the need for storytelling and narraVves from the best organizaVonal storytellers
ü EDUCATE people on the art and science of good storytelling
ü HELP SEED/DEVELOP the audience’s own stories and provide canvases/processes to achieve success
KEY AUDIENCES
• Execu6ve Teams
• Change Agents/Intrapreneurs/Not-‐for-‐Profits
• Marke6ng/Communica6ons/Agencies
• Digital Teams/Startups
• Corporate/Civic/Social Innova6on Groups
SEVEN LEAD COMPONENTS
q The Importance of Brand, Purpose & Story q 11 “SUCCESS” Ideas That Resonate q The Key A_ributes of Great Stories q Lead Storytelling Formats q Keeping Stories Afloat in the Digital Age q Internal Engagement & External Outreach q Storytelling Canvas & Roadmap
IDEA SPRINGBOARDS WITH “SUCCESS”
Simple Unexpected Useful Concrete Credible Contextual/Timely
CollaboraVve EmoVonal Escape Social Stories
FRAMEWORK
OUR CREDIBILITY
• Have built stories for some of the world’s top brands as clients and agency leaders
• Deeply understand content-‐driven, social and aPen6on & trust-‐starved digital environments
• Interviewed 100+ of the leading customer
engagement brands to learn best prac6ces
• Built an Exis6ng library of Storybuilding Canvas/Workshop Tools
PERFORMANCE
PRECOG & WIKIBRANDS MANAGING DIRECTOR SEAN MOFFITT’S presenta6ons and workshops deliver: • Customiza6on for Each Audience
• Credibility & Professional Approach
• Energy, Provoca6on & Empathe6c Delivery
• Prac6cal & Valuable Tools and Content
• Fresh & Up-‐to-‐Date Insights
LET’S CONNECT
WE ACCELERATE YOUR DIGITAL MATURITY
www.precog.digital
www.wiki-‐brands.com
sean@wiki-‐brands.com
For all presentaVon and workshop enquiries, please contact: Brandie McCallum at (914) 621-‐6854 [email protected]