online community management
Post on 19-May-2015
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Community Management
Jenn Whinnem
Getting on the Same Page.
People in this position are working to build, grow and manage online
communities around a brand or cause
http://en.wikipedia.org/wiki/Online_community_manager
Community.Community managementis about people
Community managementis about relationships
More about CM
• Social media is different from other media
• Two-way channel• Can talk….and listen• Integrate feedback• Reach new
audiences
Shaking the Foundation.
www.facebook.com/cthealth
@cthealth
www.youtube.com/cthealth
Guidelines.
• Promote others (grantees, partners)• Say “thank you”• Say “I’m sorry”• The online merely enables the offline
Some Tips.
• Find• Reward• Balance• Empower• Leverage
Hi.
Communications Officer
Connecticut Health
Foundation• Web
• Social Media
• Strategy
Jenn.whinnem@gmail.com
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