Community Management

Jenn Whinnem

Getting on the Same Page.

People in this position are working to build, grow and manage online

communities around a brand or cause

http://en.wikipedia.org/wiki/Online_community_manager

Community.Community managementis about people

Community managementis about relationships

More about CM

• Social media is different from other media

• Two-way channel• Can talk….and listen• Integrate feedback• Reach new

audiences

Shaking the Foundation.

www.facebook.com/cthealth

@cthealth

www.youtube.com/cthealth

Guidelines.

• Promote others (grantees, partners)• Say “thank you”• Say “I’m sorry”• The online merely enables the offline

Some Tips.

• Find• Reward• Balance• Empower• Leverage

Hi.

Communications Officer

Connecticut Health

Foundation• Web

• Social Media

• Email

• Strategy

Jenn.whinnem@gmail.com

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