online competitive intelligence

OCI … The Basic Model

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The basic model of a typical OCI project is adapted from the well-known situation analysis model, which is the 3Cs (Customers, Competitors & Company) and supplemented by a comprehensive strategic analysis module.

Online CI

Consumers Competitors Company

Apply Understanding

Strategic Analysis

Understand the Competitive Environment

The ultimate goal of Online Competitive Intelligence (OCI) projects is to:

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Secondary Data

Utilizing all available reports and data

Search Insights

Utilizing data from Google search trends & insights

Key Websites Analytics

Utilizing web analytics and statistics for key websites (e.g. Facebook)

Web 2.0 Analysis

Utilizing users’ comments and opinions via mining and analyzing them

Online Surveys

Utilizing online surveys to gain specific insights

Key Methodologies

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Scope of Engagements

Standardized

Publications

Customized

Customers

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Key Customers

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Key Publications

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Sample Outputs

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Internet in Egypt

Secondary Data

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Internet Usage in MENA Region

Secondary Data

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Search Insights

Analysis of top search queries in

Arab countries

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Facebook in Egypt

Key Websites Analytics

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Facebook Analytics

Key Websites Analytics

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Web 2.0 Analysis

Saudi Brokerage Companies

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Online Surveys

Mobile Apps Study in

Saudi & Egypt

Thank You Ossama El-Badawy Online Competitive Intelligence Consultant oselbadawy@emarketing-egypt.com