online competitive intelligence
DESCRIPTION
What is meant by Online Competitive Intelligence? key methodologies & sample outputTRANSCRIPT
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OCI … The Basic Model
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The basic model of a typical OCI project is adapted from the well-known situation analysis model, which is the 3Cs (Customers, Competitors & Company) and supplemented by a comprehensive strategic analysis module.
Online CI
Consumers Competitors Company
Apply Understanding
Strategic Analysis
Understand the Competitive Environment
The ultimate goal of Online Competitive Intelligence (OCI) projects is to:
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Secondary Data
Utilizing all available reports and data
Search Insights
Utilizing data from Google search trends & insights
Key Websites Analytics
Utilizing web analytics and statistics for key websites (e.g. Facebook)
Web 2.0 Analysis
Utilizing users’ comments and opinions via mining and analyzing them
Online Surveys
Utilizing online surveys to gain specific insights
Key Methodologies
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Scope of Engagements
Standardized
Publications
Customized
Customers
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Key Customers
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Key Publications
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Sample Outputs
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Internet in Egypt
Secondary Data
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Internet Usage in MENA Region
Secondary Data
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Search Insights
Analysis of top search queries in
Arab countries
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Facebook in Egypt
Key Websites Analytics
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Facebook Analytics
Key Websites Analytics
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Web 2.0 Analysis
Saudi Brokerage Companies
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Online Surveys
Mobile Apps Study in
Saudi & Egypt
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Thank You Ossama El-Badawy Online Competitive Intelligence Consultant [email protected]