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Upgrade Your EventThe Evolution of Event Technology

Kevin YanushefskiProduct Marketing Manager, Cvent

Today’s Agenda

• Evolution of Events

• What’s changed, and what hasn’t

• Modern Meetings

• Top attendee challenges, and how to address them

• Event Technology Roadmap

• Planning for growth

Kevin Yanushefski @KevinYanuKevinY@cvent.com

Give Feedback, Get more great content athttp://campaigns.cvent.com/TechEvolution

After This Webinar

A little about me

7 Years in Technology

Karaoke Rockstar

Huge Nerd

But more than anything…

Events are a community

Elements of Strong Communities

Connections Engagement Purpose

Evolution of Events

How we got to now

Short and (mostly) accurate history

lesson

Event Technology Evolution

Event Technology Evolution

Event Technology Evolution

Event Technology Evolution

Event Technology Evolution

Event Technology Evolution

Event Technology Evolution

Event Technology Evolution

Event Technology Evolution

Event Technology Evolution

Event Technology Evolution

And it’s no coincidence…

The most popular online activity:

Social communities

Kevin’s Theory of Tech Evolution:

People’s core needs and desires don’t change over time. Technology evolves to solve old problems in new ways.

Elements of Strong Communities

Connections Engagement Purpose

Strong Foundation of Community Members

Modern Meetings

Top attendee challenges and how to address them

Member-centric event design

Connections

Name Badges: The Original Wearable Technology

Traditional Name Badges Create New Challenges

Wrong

Event Attendee #2

Frustration:

Overwhelming

Check-in ProcessSource: Edelman Berland, Inc. “Inside the Mind of the Event Attendee, Jan 2016

Self-serve

kiosks

speed up

the line,

reduce

staffing

needs

On-demand

Printing

allows

changes,

eliminates

waste

Member-centric event design

Engagement

Event Attendee #1

Frustration:

Managing Their

Onsite ScheduleSource: Edelman Berland, Inc. “Inside the Mind of the Event Attendee, Jan 2016

You know more than you know

Integrated Systems Enable Better Event Experiences

Found their session, but…

Back to the #2 event frustration!

Tracking session attendance is important, but difficult to do manually

Today’s Tech to the rescue

Track session and speaker popularity

Build attendee interest profiles

Credit tracking and compliance

During sessions, drive engagement

Live Polling

Simple Rating

Detailed Surveys

Between sessions, more challenges

Connections

Event Attendee #3

Frustration:

Navigating Crowds,

Meeting New PeopleSource: Edelman Berland, Inc. “Inside the Mind of the Event Attendee, Jan 2016

Enable new channels for networking

Attendee Directory & Messaging

New Contact Recommendations

Not just attendees…

Meeting new people is especially challenging for your exhibitors

Make it easier on exhibitors

Better than business cards

Quick scan, rating, add notes

Monitor exhibitors in real time

Bring it all together

Purpose

Purpose is Personal,

but if you can’t

measure it, you can’t

make anything better

Exhibitor Interactions

Session Attendance

Ratings & FeedbackMobile Engagement

Check-in & Badging

Event Insights

Make data work for you

What are we meeting for?

Measuring Event Health

What are we meeting for?

Delivering Great Content & Education

What are we meeting for?

Understanding Individual Members

Session 1:15 PM – 3:00 PM

3:15 PM – 5:00 PM

6:00 PM – 8:30 PM

9:15 AM – 11:00 AM

11:15 AM – 1:00 PM

1:15 PM – 3:00 PM

3:15 PM – 4:00 PM

4:15 PM – 5:00 PM

Yes

Yes

Yes

Yes

No

Yes

Yes

Yes

Session

Session

Session

Session

Session

Session

Session

Online Marketing – Increasing Web Conversions

Online Marketing – Technology Trends

Networking Reception

Online Marketing – SEO strategy session

Content Marketing – How to write better emails

Online Marketing – Reporting & Analytics

Online Marketing Breakout Session

Online Marketing - LinkedIn Marketing Tips & Tricks

Friday, 2/19/2016

Thursday, 2/18/2016

What are we meeting for?

Drive Revenue and Customer Retention

So where do we start?

Event Technology RoadmapPlanning for growth

Choosing event technology can feel like…

Event Technology Roadmap

Build your tech stack

Attendee Database

Registration

Badging

Analytics

Lead Capture

Event Data

Event Marketing

Mobile App

Integrations

166,000+active users

1,000,000+events managed

65 million+registrations

4.2 billion+emails sent

1,900+employees worldwide

Company of the Year

Usage metrics calculated though 12/31/2015

~$6 billionevent fees processed

Kevin Yanushefski @KevinYanuKevinY@cvent.com

Give Feedback, Get more content athttp://campaigns.cvent.com/TechEvolution

Kevin Yanushefski @KevinYanuKevinY@cvent.com

Give Feedback, Get more content athttp://campaigns.cvent.com/TechEvolution

Thank you!