online marketing & pr strategy presentation

Doral Peoples - Chris Lindbak

The Great Escape Tour

Iggy Azalea

Iggy’s Fanbase

Jasmine Tonya Dave

Challenges to be Solved

Web Design -Modern feel -Too much clutter

-Very simple -Visual overload

-Simple design -Hard to navigate

Content -Newest videos -No Iggy bio

-Informative -No personal connection

SEO (Google Indexed) 115 328,000 1,360

Marketing Tactics

Competitive Ranking

Marketing strategy

Purchase codes

Purchase and donation codes are delivered via

email conformation

greatescapesweepstakes.com

Freestyle FridaysFans upload videos of their best freestyles

in order for a chance to perform at the amway center right before Iggy comes to the

stage.purchase code required to enter contest

#FancyFootworkFans send in pictures of their best

dance moves in order to be in an Iggy Azalea music video.

Purchase code required to enter contest

#EatinWithIggyFans send in a picture and recipe of their best soul food meals for a chance to win a dinner date with

Iggy and get the dish added to the menu of her restaurant “Iggy’s Chicken and Waffles”.

purchase code required to enter contest

Escape GetawayFans submit sweepstakes entry form on

greatescapesweepstakes.com

Purchase Code required to enter contest

Fans that donate will receive a 20% discount on their concert ticket

Proof of donation is required for discount

#GreatEscapeDonations

School Contest

=

20 honor roll students will be randomly chosen to win a limo ride to the concert

plus V.I.P. tickets.Must submit report card to enter contest

Paid Media

Paid Media

FancyKetchup

Fancy Ketchup

+ =

Cross

Branding

Editorial Calendar-Daily promo posts. - #EatinWithIggy-Daily promo posts. -#GreatEscapeDonations

-3 times a week -#FancyFootwork-Friday Reviews -Freestyle Fridays

News Release

Desired Outcomes

Referencesiggyazalea.com taylorswift.com madonna.com

amwaycenter.com chimeforchange.com

logos.wiki.com