online presence & blogging 101

Online Presence & Blogging 101

For Educators, Students & Developers

by Jerome LocsonWeb Developer/Programmer/Technopreneur

Delta IT Consultancywww.jeromelocson.com

09/19/2009 – SFD ’09, Zamboanga City

Outline: Introduction to Online Presence Putting up own site Joining the social web bandwagon

(the web 2.0) and, a lot about Blogging

Introduction to blog Blogging Platforms Niche Blogging Monetizing

Intro. to Online Presence

… all about using web sites, web technologies or web applications.

Intro. to Online Presence (cont.)

Gives you online identity or so called “web presence,” gives you an edge

Involves relatively constant communication to your audience

Intro. to Online Presence (cont.)

Variants: portfolio sites, corporate profile, personal sites, news sites, etc. Portfolio: RJNWorks.com Corporate: MegaSardines.com Education: AdZU.edu.ph, STI.edu Personal: JeromeLocson.com Organization: MinOSS.org News: Inquirer.net, GMANews.tv, CNN.com Networking: Facebook.com, Friendster, MySpace,

Mutliply

Intro. to Online Presence (cont.)

An Internet footprint is the impact an individual, business, organization or corporation has on the World Wide Web and, practicably, the traceable residue that it leaves behind through this interaction. [wikipedia]

Your accessibility and availability on the Internet. Your ability to be found easily by viewers.

Another example…

Putting up your own website Register a domain name

(.com, .net, .org, .me, .ph, etc…) Purchase a web hosting

Consider bandwidth, space, and technology support which will determine the price

(Recommended: Linux-based servers) Develop from scratch or use existing

website platforms Or, get a free one

Social Web Bandwagon (Web 2.0) User-oriented, web services, APIs, Widgets &

Gadgets, Mashups, Blogs, RSS, Social Networks

Social Web Bandwagon (Web 2.0) cont.

More examples…

Social Web Bandwagon (Web 2.0) cont.

Social Web Bandwagon (Web 2.0) cont.

Web 2.0 is social Based on improved network

technologies Users can access, share and modify

information easily from any location via the Internet

Available through many devices: WWW, mobile, PC clients

Blogging 101

Blogging plays an important role in most successful online marketing strategies

cheap/free, easy to setup and use, search engine friend, content-rich, social

What is a blog?

“Blog” is basically a “web log” or online journal

Requires frequent updating Is an online community:

blogger/writer and readers Posts are your blog entries

Example:

Blogging… Before blogging came:

Web page, one way Groups/Mailing lists E-mail

Again, blogs are popular because: Easy to create Easy to use Free or low cost Available to all Search-engine friendly

Why organizations loves blogging?

Relatively inexpensive Easy to maintain Improve existing website Strengthen identity or brand Fresh contents Great search engine visibility

Some uses of blogs:

Small businesses websites Corporate communication News websites Citizen journalism Politics Journal of Photos & Videos

Benefits of blogging:

Forms an online social network Shares information easily & quick Foster community Promote collaboration A resource for authors & readers

Why should you blog?

Share thoughts, ideas and information Contribute to the community Help achieve a goal: exposure

Commitments: Is blogging right for you? How often do you need to post? How long should my post be? How long will it take me to create a

post? Is it really worthwhile? Be authentic. Read other blogs.

Blogging Platforms

Wordpress Joomla b2 Boast Machine Live Journal Google’s Blogger Typepad

WordPress Admin

Blogger.com Interface

Joomla Admin Area

Niche Blogging

A blog of specific genre or category like technology, politics, commentary, news, games, business, fashion, financing, etc.

YugaTech.com (Philippine Technology)

Cellphone9.com (Mobile Devices)

politicaljunkie.blogspot.com (Politics)

PinoyFoodBlog.com (Food)

Other things to consider…

Sources Blog Design Grow and sustain audience Monetizing

Paid Posting (reviews) Google Adsense, BlogBankPh, AdBrite,

etc. Link sponsors

Thank you!

Question?