online trend 2014

Online Trend Social Networking & Mobile

2014!

Oranuch Lerdsuwankij Co-founder

Twitter: @mimee Email : mimee@thumbsup.in.th Website : http://thumbsup.in.th

TV Show Thailand Can Do

thumbsup.in.th

Who is thumbsup?

Digital Matters

Digital Matters is the event and community for digital marketers •  Quarterly roundup

(March, June, Sep, Dec) •  Brands & Agencies to share

Case Studies and Trend

Econsultancy

Online Marketing Course •  Fast Track •  SEO & SEM Course and Workshop •  Social Media Marketing & PR

Oranuch Lerdsuwankij Marketing Director

Computerlogy Co.Ltd

Content

•  Thailand Market Situation

•  Online Trend 2014

Thailand Market Situation

Broadband Statistic

Subscribers

4.7M Users Penetration

7.07%

Source: nbtc.co.th (Q3/2013)

90.9M Users

Mobile Users Q3 2013

136.27%

Mobile Penetration Q3 2013

Source: nbtc.co.th

Mobile Statistic

42.3% 30.5%

24.7% 2.5%

Q2 2013

Source: nbtc.co.th

Mobile Market Share

Revenue (Voice VS. Nonvoice)

Source: nbtc.co.th

Reducing digital divide Creating new Business Opportunity

3G, 4G

Facebook Users (Nov 2013) : 24M Users

Thailand Facebook Statistic

51% 49%

The Thumb Culture

Chat More Talk Less

Young children are

'becoming addicted' to tablets

2014!

BYOD (Doubling/Tripling)

Targeted Ads

Content Sites are the big media

CX is the key success factor

Facebook with Message App

Internet of Things

BYOD (Doubling/Tripling)

Targeted Ads

Content Sites are the big media

CX is the key success factor

Facebook with Message App

Internet of Things

“The most interesting devices of 2014 won’t come in a box: they’ll be wearble, connectable and maybe even fashionable - Imogen Heap / Wired UK

“ T h e r i s e o f w e a r a b l e s f o r consumers is going to be one of the key g row t h a re a s i n mobile technology in 2014” - Ewan Spence/Forbes

NeuroKnitting

http://www.knitic.com/neuro/

MYO

Your muscles talk, MYO listens https://www.thalmic.com/en/myo/

Android becomes the new Linux Now gaming and the internet of things are in its sights – Leander Kahney / Wired UK

http://www.alexandra.dk/uk/services/Publications/Documents/IoT_Comic_Book.pdf

Recommended Book

BYOD (Doubling/Tripling)

Targeted Ads

Content Sites are the big media

CX is the key success factor

Facebook with Message App

Internet of Things

BYOD Doubling or Tripling

of the mobile workforce

Source: http://www.gartner.com/ Pic: http://business.bt.com/assets/img/content/primary_tabbed_BYOD.jpg

BYOD (Doubling/Tripling)

Targeted Ads

Content Sites are the big media

CX is the key success factor

Facebook with Message App

Internet of Things

Targeted Ads

Real Time Bidding Ecosystem

Re-Targeting

Source of picture: http://www.wearedoneright.com/re-what-its-called-remarketing/

Source: mdgadvertising

TV ads that know you intimately Smart set-top boxes and next gen games consoles are bursting with data on their users’s preferences. 2014 will be the year w h e n a d v e r t i s e r s h a r n e s s t h i s information – Tej RekhiWired UK

BYOD (Doubling/Tripling)

Targeted Ads

Content Sites are the big media

CX is the key success factor

Facebook with Message App

Internet of Things

Content Sites are the big media

BYOD (Doubling/Tripling)

Targeted Ads

Content Sites are the big media

CX is the key success factor

Facebook with Message App

Internet of Things

CXM : Investment in Marketing Personas and touchpoint mapping

BYOD (Doubling/Tripling)

Targeted Ads

Content Sites are the big media

CX is the key success factor

Facebook with Message App

Internet of Things

Pic : http://icdn6.digitaltrends.com/image/top-messaging-apps-for-windows-phone-7-650x0.jpg

Chat and photo sharing apps re colonising the smartphone market to such an extent that web giants will soon feel the pinch – Saul Klein/Wired UK

CONTACT INFO

mimee@thumbsup.in.th

@mimee

Facebook.com/mimee

thumbsup.in.th

Oranuch Lerdsuwankij (Mimee) Co-founder Thumbsup Media Co.Ltd Marketing Director Computerlogy Co.Ltd