open source forretningsmodeller (26-08-2010)

Martin von Haller GrønbækPartner, Bender von Haller Dragsted

Incuba Science Park26-08-2010

Åbenhed - nu som forretningsmodel

(open source forretningsmodeller)

torsdag den 26. august 2010

Mit meme!

Åbenhed er et

vidundermiddel!

Menneskeligt

Demokratisk

€torsdag den 26. august 2010

•Åbent indhold

•Åben kode

•Åbne data

•Andet åbent

•Åbne (personlige) data

Min baggrund

Jurister og præster

Slikbodentorsdag den 26. august 2010

Klassens kasse

Laveste fællesnævner

Gallerie MM

Akademiker?

Ph.D....

InternetJura

Firenze, Berkeley ogColumbia

Araneum

vonhaller.dk

Bender von Haller Dragsted

–Attorney-at-law, Bender von Haller Dragsted–Co-founder, Open Source Vendors Ass. (OSL)–Editorial board IFOSSLR–Co-founder, Creative Commons DK–Co-founder, Danish Internet Society Chapter–Legal advisor to Umbraco and Composite–Experience with GPL enforvement in Denmark

–Legal500: “At IT boutique Bender von Haller Dragsted, Martin von Haller Grønbæk is the Danish expert on open source and emerging issues around Web 2.0 and internet law.”

–http://www.bvhd.dk–http://openlife.dk–http://www.vonhaller.dk–http://www.linkedin.com/in/vonhaller

–http://www.23hq.com/mhg–http://www.slideshare.net/vonhaller

–http://www.facebook.com/vonhaller

–mhg@bvhd.dk–martin@groenbaek.net–groenbaek@gmail.com

#1Åbent indhold

Mennesker kommunikerer!

EMRK art 10, Stk. 1. Enhver har ret til ytringsfrihed. Denne ret omfatter meningsfrihed og frihed til at modtage eller meddele oplysninger eller tanker, uden indblanding fra offentlig myndighed og uden hensyn til landegrænser. Denne artikel forhindrer ikke stater i at kræve, at radio-, fjernsyns- eller filmforetagender kun må drives i

henhold til bevilling.

Envejs kommunikation

Censur

Propaganda

Forbrugeraf

informationer

(Relativ) passiv modtager

Ny teknologiændrer verdenen

Det store gennembrud

Demokratisering af adgang til at modtage og afgive information

ReadWrite web

Post dotcom

Web 2.0torsdag den 26. august 2010

“Participatory culture”

MashUps

eFolklore

Kulturelt og kreativt

overskud

Innovation og økonomi

Demokrati

Ophavsret er nødvendig og rigtig

Men ophavsreten er en del af den

sociale kontrakt

Ophavsret skal fremme innovation og vækst

Ikke forhindre innovation

Ikke beskytte særinter

Ikke kriminalisere

en hel generation

Der findes ikke et 11. bud

Menneskeret står over ophavsret

Ophavsretten skal genfinde sin balance

Lobbyisterne ejer lovgivningsprocessen

Balancen må genfindes gennem

markedet for indhold

FleksibitetTransperans

Tilgængelighed

Fair licenser!

Human readable!torsdag den 26. august 2010

Totalt søgbart!torsdag den 26. august 2010

CC er internationalt

KODA er allerede med på vognen

Helt konkret:Staten skal frigive

indhold under CC!

#2Åben kode

Open Sovs

“Open not as in free beer but as in

freedom”

Fire friheder

#1 Brug programmet selv til alt hvad du har

lyst til

#2 Kig blot i kilde koden

#3 Slet, tilføj, lav om og så videre

#4 Giv eller sælg alle de kopier du har lyst til

Kommunisme ?

Cancer?torsdag den 26. august 2010

Katedral eller ?

Bazar?torsdag den 26. august 2010

Free vs. Opentorsdag den 26. august 2010

Open source initiative

Open Source principles

• Free redistribution

• Source code

• Derived work

• Integrity of The Author's Source Code

• 5-10: Non-discrimination

Comply or don’t use

Æres skal hvem æren tilkommer!

Open source og

ophavsret

Open source licenser• Academic or permissive licenses

–Apache License v2

–MIT License

–New BSD license

• Copyleft, reciprocal or hereditary licences

–Weak copyleft•Artistic license v1•Eclipse Public License

•Mozilla Public License v.1.1

–Strong copyleft

•GNU GPL v1-3•GNU LGPL v1-3

GPL is a

here-ditary

License!torsdag den 26. august 2010

Open source og varemærker

Open source og patenter

Patent trolls

LEGO Mindstorms

LEGO goes open source

1 May 2006. LEGO press release

Hacke r s , Ge t Ready ! LEGO Group Announces Open Source F i rmware, Developer Kits for LEGO® MINDSTORMS® NXT

Consumer-directed robotics experience creation to enter “NXT” phase with open f i rmware, Sof tware, Hardware and Bluetooth Developer Kits to launch in August

Background

● Mindstorms robots launched in 1998

● The best-selling LEGO product ever

● Huge Mindstorm community

● LEGO was and is not a software company

● Only minor upgrades to the firmware

● Several parallel Mindstorms OS’s

Challenges● LEGO was not comfortable with “openness”

● LEGO has been and is extremely reliant on strong IPRs

● ”You don't give away IPRs for free”

● Turbulent period for LEGO in general

● Third party software included

Solution● Embrace User driven innovation

● Open source as the enabler

● Third party permission for redistribution under an OS license

● Choice of license

− ”Genuine” open source licence− Permissive (Academic) or Copyleft

(reciprocal license)

The OS license choice

● Mozilla Public license v. 1.1

● Weak copyleft

● Modification is limited altering the files

● “I did not understand GPL v.2”

● LEGO was only concerned with modifications of the actual files

The “beauty” of the solution!• Huge press coverage and goodwill

• Large number of downloads of code

• Much more “intelligence” in the bricks

• Convincing strategy towards competitors

• Option to “close” the code again

• Many more bricks sold!

Dual licensing

CASE: MySQLDual-licensing

• The software company perspective

• The same code is licensed under two different licences:

–MySQL Community Server: GPL v.2 with FOSS exception

–MySQL Enterprise: Commercial license

Owner's prerogative

● The owner can decide to release under any and as many terms she likes

● Dual licensing is only possible for owner's own modfications

● Or assigned modifications

● Control is necessary to mitigate liability

● ”Closing in” the code again

Copyright and control

• MySQL has exclusive copyright to the code

• MySQL controls and certifies the code

• The GPL does not give any rights to use MySQLs trademarks

Why pay?

• Certification of the code

• Warranties

• Maintenance and support

• Copyleft exemption

Still not convinced?

• MySQL AB was in 2008 bought by Sun Microsystem, Inc. for approximately USD $1 billion in total consideration

CASE: NITA

• Danish National IT and Telecom Agency

• eFaktura (NemHandel)

• Electronic invoices to, from and between public agencies

• Core service: UDDI registry for webservice to identify senders and receivers

Challenges• Two applications provided by

NITA to user (e.g. ERP vendors)

• API between users’ ERPs and UDDI WS

• Reference implementation integrating API with ERP

• NITA wanted to release the application under an OS license

• Satisfying the politicians

• Wide adoption of UDDI

• Community based improvement of the API

• Many vendors should integrate API into their ERP

Solutions• API

–Copyleft

–Mozilla public license v. 1.1 (maybe EUPL v. 1.1)

• Reference implementation

–Permissive licence

–FreeBSD license

Seneste nyt fra fronten

LAMPnedtur?

NoSQLHadoopi

OpenStackAndroid

#3Åbne data

Åbne data

Data tilhører alle

Databaser

Web 2.0

Åbne API’er

Tre principper

for åbne data

#1Hvisdata ikke kan crawles

eller eksisterer

de ikke

#2Data skal foreligge i

åbne formater

#3Åbne

licenser: Data vil deles!

#4Åbne

personlige datatorsdag den 26. august 2010

Also available athttp://www.slideshare.net/vonhaller/

Tak for opmærksomheden!

open source forretningsmodeller (26-08-2010)

august 2010case

august 2010web

august 2010http

torsdag den

comtorsdag

0torsdag den

groenbaekgmail

martingroenbaek

Documents

kvalitetsjournalistikk og forretningsmodeller på nett

forbrukerinvolverende aktører - nye forretningsmodeller i

open-source hardware vs. open-source software

casebrochure fra innobyg projektet "bæredygtige...

from open source software to open source hardware

icinga – open source monitoringopen source monitoring ·...

life sciences open source · life sciences open source

the end of ossification: strategic opportunities in open...

writing open source documentation for open source projects

framtidens forretningsmodeller

sosiale medier og digitale forretningsmodeller

open source software open source software in …...open...

open source. was bedeutet open source? setzt sich aus den...

bæredygtige forretningsmodeller

Åbne forretningsmodeller (31-03-2011)

open source robotics - city university of new...

open source. en recht. (open source and law)

open source @ scale mcaffer open... · open source @ scale...

open source software & open source hardware

open source best practices - plone cms: open source