optimahub singleview presentation deck

OPTIMAHUB SINGLEVIEW

Agenda

■ Datalicious Overview

■ Client Driven Solutions

■ SingleView

■ Next Steps

■ Thank You01

At a glance

Full service digital marketing & analytics agency■ Founded 2007 in Sydney, Australia

■ Now active in AUS, NZ, PH, US, UK

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Part of the Veda Family■ 430+ employees

■ $1.7bn+ market cap

■ 80+ clients served

■ 300+ successful projects delivered

Innovation factor

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Australia is a long way away● We have a fresh perspective● Geographic separation allows us to focus on products & services

Australia is also an innovation zone● Sydney & Melbourne highest rate of data-driven startups in the world

(Startup Ecosystem Report 2012)

Our Clients

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Great customer feedback

“Datalicious worked hard to understand

our business, engage stakeholders and

recommend a Single Customer View and

CRM solution.”

Head of Digital Media, Network Ten

“Datalicious quickly earned our respect

and confidence, understand our business

needs.”

Executive Manager, Suncorp Group

““The Datalicious guys are great to work

alongside […] knowledge and passion for

web analytics and best of breed web

optimization was second to none”

Senior Business Analyst, Vodafone

“Datalicious are helping us move from a

last click campaign measurement model

to a more accurate attribution approach.”

Senior Digital Marketer, Telstra

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Over 50 years of experience

Christian BartensFounder & Director

Elly GillisGeneral Manager

Juan DelardHead of Data

Mat HauckVP, Global Partnerships

Michael SavioHead of Insights

Antony WilcoxAccount Director

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Our team

About Datalicious

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What problems are we solving?■ Auditing and recommendations to drive data performance

■ Actionable insights to boost marketing ROI

■ Promote brand loyalty via predictive analytics

■ Increase conversions with page optimisation & tag management

■ Drive engagement via CRM & marketing automation services

■ Influence reach & awareness through media attribution, media mix modelling &

customer segmentation

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Using data to fatten the funnel

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OptimaHub SingleView

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Challenge: Customer Data

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■ Customer events are stored in separately and accessed via different programs

■ Existing offline data being stored and unused

■ On average, organizations use 36 different data collection and vendors for marketing efforts (Forbes)

How do you store and access customer data easily?

Challenge: Know Your Customer

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■ 65% of business comes from existing customers

(Chartered Institute of Marketing)

■ Cost of acquisition 6-7x more than retention

■ 86% of customers will pay more for a better experience (Forbes)

How do you maximise value of existing customers and reduce churn?

Solution: SingleView

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Match IDs and events across channels and platforms

Maximise existing customer value and reduce churn

POWER CUSTOMER INSIGHTS WITH SINGLEVIEW

Enable predictive modelling for next best product suggestion

15OptimaHub SingleView

Correlate key user IDs across channels and devices to create a powerful single customer

view of your prospects and customers

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17WebAnalytics

Wide range of pre-built reports and dashboards

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Dashboards and data visualisations covering a majority of insights

requirements

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Access to raw data at any time in standardised format across

all data sources including enhancements such as geo-

location and browser fingerprint ID

20AppAnalytics

21SocialAnalytics

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Access to raw data at any time in standardised format across

all data sources including enhancements such as social

media influencer score

23CallAnalytics

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Optimise paths to purchase across channels and devices including influencing factors such as

speed, errors and view-ability

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26ErrorAnalytics

27SpeedAnalytics

Leverage customer data across channels to predict (and execute) the next best action to

increase up/cross sell and reduce churn

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Action Insights

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PUSH INSIGHTS TO CAMPAIGN TOOLS■ CRM / DMP / eDM

USE DATAEXCHANGE TO ACTION DATA■ Lookup, exchange and persist data between platforms & domains

that cannot usually exchange cookie data

BUILD A CUSTOMER EXPERIENCE IN REAL-TIME■ Expose predictions to SuperTag for real-time suggestions, eg.

PURLs

Action with DataExchange

Case Study

Reckitt Benckiser CRM strategy and system integration designed to use existing customer data across web, social and retail to deliver enhanced multi-channel insights and boost the effectiveness of marketing programs.

Single Customer View

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"Our ROMI increased and we saw an uplight in open rates due to pushing real-time single customer view insights into our CRM."

Andrew Wong, Digital Strategy Manager,

Reckitt Benckiser

Next Steps

Power customer insights with SingleView■ Match IDs and events across channels and platforms

■ Enable predictive modelling for next best product suggestion

■ Maximise existing customer value and reduce churn

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Sign up for a demo at www.optimahub.com

SMART DATA DRIVEN MARKETING