WAY.DO Contextual Orientation Platform

Capponi Francesco

Laffi Francesco

Huynh Hoang Chau

2WAY.DO

This is George

3WAY.DO

Developers and their Apps

Brands

Marketing Research Companies

There are a lot of people interested in how George thinks and behaves

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I don’t like to share my personal life…

it wouldn’t be personal if I shared it.“ ”~ George

Imagine a world where George doesn’t necessary have to give access to his personal data each time to every single “silly” software, web or mobile, or research.

And yet, You still have the information you need.

5WAY.DO

Introducing an innovative application platform for

‣ Business developers and researcher who want to enhance their capability of delivering a better strategy to be more successful on the market

‣ Software developers who want to create a brand new breed of “context aware enabled” applications, smarter and more useful for everyday life

‣ Ordinary users who need to regain control about their personal lifestyle information and (maybe) improve their habits

Privacy, like eating and breathing,is one of life's basic requirements.“ ”~ Katherine Neville

WAY .DOCONTEXTUAL ORIENTATION ENGINE

”“

7WAY.DO

WAY .DOCONTEXTUAL ORIENTATION ENGINE

§ QUICK AND EASY WAY.DO is a API service layer that can be seamlessly integrated with your existing application using both a native SDK and a REST API.

§ AUTOMAGICAL What if, even knowing nearly zero info about the user, WAY.DO can provide an accurate estimate about “what kind of behavior” he has?

§ SECURE AND DISCRETE Users’ private information are never exchanged between the host and the application itself: WAY.DO takes care of the “contextual” data by using an anonymous fingerprint based transmission

WAY.DO is a contextual orientation p l a t f o r m t h a t e n a b l e s t h e capability of building contextual awareness reasoning at a very little implementation cost for any kind of third party application.

WITHOUT THE EXCHANGE OF ANY USER PRIVATE OR SENSITIVE DATA

When an application asks, WAY.DO will answers

Yes Sir, the User is a sporty type, He is a very busy person and he sleeps only 5 hour per day.

Since you are asking me at 7am and today is monday, he is probably done running in his fitness context and in 20min he probably will be in a work context.

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PLATFORM INNOVATIVENESS

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§ “PERSONAS” BASED ANALYSIS AND PREDICTION We don’t base our analysis around the particularity of single users, we try to work on their “personas” instead, so that different behaviors can be approximated with a single persona. This allow us to discover and make available to our costumers a different type of categorization, using traits and aspects instead of properties. See the “Sinus Milieus” segmentation.

§ CONTEXT ASSUMPTIONCombining personas data with a defined baseline of local rules, we are able to assume the current user context, within a known degree of uncertainty: the more the context is defined the less the assumption is precise.

§ CONTEXT PREDICTIONWhen we will obtain enough (a lot of) data on behaviors, contexts and personas we will be more precise about the current context assumptions but we will also be able to predict what are the next context(s) users are more likely to move into, starting from the current one.

THE WAY.DO PLATFORM

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WAY.DO ENGINE

SMOKE SCREEN

LIFE STYLE

It’s the platform engine which provide the main core functionalities. It provides the necessary infrastructure for contextual predictions.

It’s the service layer that enables applications on your mobile or desktop to tap into the power of the WAY.DO engine. It also provides a front-end interface to allow the User to manage his private personal informations.

It’s a killer application built to demonstrate the power of the WAY.DO engine and to start collecting behavioral data for improving the precision and the quality of predictions.

SMOKE SCREENreclaim your privacy

When it comes to privacy and accountability,people always demand the former for themselves“ ”~ David Brin

and the latter for everyone else.

11SMOKE SCREEN

SMOKE SCREENreclaim your privacy

§ AWARENESS, YOU HAVE FULL CONTROL User can willingly compile the creation of a “Persona”, a behavioral profile which can be requested any time by third party applications which want to know “what type of user are you”.

§ SECURITY, BEYOND THE SMOKE SCREENP e r s o n a s c a n b e c r e a t e d a n d completed also using automatically col lected data retr ieved by the framework. Third party apps will never gain access to your personal data but only to your Persona and the Context Prediction! We guarantee this!

§ CONTEXT PREDICTIONThe WAY.DO platform provides a set of Context Predictions tailored around your Persona, along with their probability.

SMOKESCREEN

WAY.DO ENGINE

what applications see

Context Assumption

and PredictionPersona

User willinglyinput data

eventually other dataautomatically collected

privacy zone

LanguageTimezoneMobile SensorsGPSWifi…

I am a morning runnerI am a workaholicI don’t drive…

Totally anonymous data

60% you are at work20% you are at home20% you are commuting

12SMOKE SCREEN

§ PERSONAS AS BEHAVIOR Persona are fingerprints of a specify sets of behaviors: imagine them as a DNA which says if you are an active or a lazy person, if you are a workaholic or not.You can specify your own DNA, but the platform can improve and complete your Persona with inferred suggestions.

§ ZERO KNOWLEDGE PREDICTIONSince Personas indicates a behavioral pattern, a Persona can be matched against different “real person”. It means that even if you don’t want to disclose any kind of personal data, if we can assign you a proper default Persona, we can create assumption and prediction.

HOW CAN WE LEVERAGE PERSONAS?

LIFE STYLEEVERY DAY IS IMPORTANT

If you want things to change, you must change. If you want things to get better, you must get better.“ ”~ Ted Atoka

14LIFE STYLE

LIFE STYLEEVERY DAY IS IMPORTANT

§ KNOW AND EVALUATE Know yourself by building your anonymous Persona, with your features and achievement and infuse it with your daily routine and activities for a rating evaluation

§ COMPARE Compare your Persona with any other persona around the world: How healthier is the lifestyle evaluation of a persona who has your job and income but lives 3000 miles from you?

§ IMPROVE Be a “financial trader” of your life style by copying successful styles and apply them to yours. Improve yourself by learning from the happiest.

LifeStyle is a social network which serve as

1. Integration reference The best way to show off the potential of the WAY.DO platform is with a killer application

2. Data collector

HOW CAN WE BUILD THE PLATFORM KNOWLEDGE?

Users just need to create

§ a Persona § a Daily Routine

15LIFE STYLE

improve

compare

copy § Every personas created and every daily routine created on the system, will help us improve the WAY.DO platform

§ We w i l l b e a b l e t o suggest more “More Successfully”, “Happier” o r e v e n “ H e a l t h i e r ” lifestyles

§ We are open to endless possibilities

WAY.DO ENGINE

HOW CAN WE BUILD THE PLATFORM KNOWLEDGE?

SIMPLE EXAMPLE SCENARIOS

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§ MUSIC / MEDIAWe have our taste and moods, however they may change throughout the day: think about our morning daily workout or during the working time in the office. A WAY.DO powered application will know about the behavior we may have and will serve us playlists and songs accordingly to the context.

§ INSTANT MESSAGING A WAY.DO powered Instant Messaging app will show you the right set of favorite contacts depending on the context you are, at home, at work, at ease. It may also suggest you when to place important calls, by leveraging the contextual prediction capabilities of the platform.

§ A LOT MORE… TO DO Lists, Organizers, Note takers, Social Networks, Map Navigators, City Guides… Entertainment, Advertising, Suggestion Systems, Healthcare, Wellness, Insurance and many more environments can be improved effortlessly!

COMPETITORS (BIG DATA PLAYERS)

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+

semantics

contextual

location based

awarenessuser control

GPS / WiFi / 3G, iBeacon

linguistics, meaning, social monitoring

environmental and scenarios intelligence

We are here. More than big data We want to bet on “local” data, specifics and reasonable reliable even on small numbers.

We are different because we try to build awareness and shift control back to users.

We work on aspirational side more than reality one.

main  treats  quadrant

Unexpected  treats

MARKET - AN EXAMPLE

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More than 780 mln people will be mobile only users, not owning laptop or desktop computers

Current number of IOS apps in the Apple App Store 1,144,4511,218,312Current number of Android apps in the Google Play Store

by 2016 we estimated Mobile Commerce will balloon to over 30 billion dollars,

but in 2013 it was alone 42.13 billion dollars

who  are  “anomalies”,  the  new  standard  who  are  -­  not  -­  categorized  (yet)

TARGETS

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§ BUSINESS DEVELOPERS MarketingStrategists Analysts

§ APPLICATION DEVELOPERS Independent DevelopersApp Agencies Companies

§ USERS Indirect Targets

Our solution is faster and easier to implement than any other homemade solution. We aim for a fast and wide spread adoption to be able to establish a differentiation from the technologies already on the market.

We want to create prospective value to roles that are already accustomed to the benefits of business intelligence on big data. We want to provide tools. We want to be complementary to existent players, we don’t need to compete.

We don’t need to convince users to buy us, we need to educate them into the culture of privacy awareness, we want them to search for products that are powered by our technologies.

We want to create value by provide services with a clear ethical direction.

BUSINESS - REVENUE MODEL

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BASIC PREMIUM AGENCY

Market Segmentation Report

Specific Personas Report

Behavioral Trends Report

One Time Direct Consulting

No Support

Market Segmentation Report

Specific Personas Report

Behavioral Trends Report

Access to Raw Live Reports

Limited Data Queries

Direct Consulting

Support

Technical Support via Ticketing System

Direct access to Platform Tools for enterprise data storage and Internal Use

Unlimited Data Queries

Technical Support via direct consulting

per report Monthly and Annual Subscription Annual Subscription

DEVELOPERS - REVENUE MODEL

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BASIC FREE ADVANCED PREDICTION

Unlimited Personas Requests

Unlimited Context Requests

Only Basic Context Taxonomy

No Reliability Metadata

No Support

Mandatory feedback reporting after a context response

Unlimited Personas Requests

Unlimited Context Requests

Advanced Context Taxonomy

Full reliability Metadata

Technical Support via Ticketing System

Voluntary Feedback reporting

Unlimited Personas Requests

Unlimited Context Requests

Access to Context Prediction

Advanced Context Taxonomy

Full reliability Metadata

Technical Support via direct consulting

Voluntary Feedback reporting

Free to use Monthly and Annual Subscription Annual Subscription

USER - REVENUE MODEL

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SMOKESCREEN LIFESTYLE LIFESTYLE PLUS

Unlimited Persona features

Unlimited changes

No usage limitation

Free Persona creation

Unlimited Enquiries

Unlimited Comparisons

Integration with other services

Free Persona creation

Unlimited Enquiries

Unlimited Comparisons

Integration with other services

Day to Day Activity Log

Detailed statistics

Free to use Free to use

Granted with Achievement awards Monthly subscription

ROADMAP

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SEP 2014

NOV 2014

MAR 2015

APR 2015

Company Foundation

Staff Enlargement

Company Logistics

Business Development

Mobile Framework for Data Analysis Internal Alpha

SmokeScreen Public Beta

Mobile Framework Public Beta

University Partnership

SmokeScreen Launch

Marketing Development + Partnerships

Start Data Monitoring

JUN 2015 LifeStyle Public Beta

Public API Beta

JAN 2016 WAY.DO Public Beta

SEP 2015 LifeStyle LaunchData Analysis

Semantic Architecture and Staff

Public API Launch

Patent Registration if applicable

Scaling up to a Big Data Architecture

ETA 2016 WAY.DO PREDICTIONS Public Beta

5k

10k

10k

25k grant limit

24WAY.DO - INVESTMENT REQUIREMENTS - 3YRS

  01 jan ’14 - 31 dec ‘14 01 jan ’15 - 31 dec ‘15 01 jan ’16 - 31 dec ‘16 01 jan ’17 - 31 dec ‘17

Direct Labour Cost (developers) -€ 9.000 -€ 77.000 -€ 90.000 -€ 90.000

SG&A € 0 -€ 14.167 -€ 39.000 -€ 51.500

Cash Flow from operations -€ 9.000 -€ 91.167 -€ 129.000 -€ 141.500

Investment in Fixed Assets € 0 € 0 -€ 10.000 € 0

Investment in intangible Assets(-) € 0 -€ 2.000 € 0 € 0

Cash Flow from investments € 0 -€ 2.000 -€ 10.000 € 0

Cost of finance € 0 € 0 € 0 € 0

Net Cash Flow -€ 9.000 -€ 93.167 -€ 139.000 -€ 141.500

Monthly Burn Rate -€ 1.286 -€ 7.764 -€ 11.583 -€ 11.792

 

Cost of the period € 0 -€ 8.892 -€ 48.433 -€ 81.602

Break Even       860

25WAY.DO - INVESTMENT REQUIREMENTS - 3YRS

 Details of SG&A costs 31 dec ‘14 31 dec ‘15 31 dec ‘16 31 dec ‘17

Admin Costs € 0 € 0 -€ 17.500 -€ 30.000

Marketing and Promotion € 0 -€ 2.917 -€ 5.000 -€ 5.000

Annual fees for Server € 0 -€ 5.417 -€ 6.500 -€ 6.500

Consultant service € 0 -€ 2.917 -€ 5.000 -€ 5.000

Other costs € 0 -€ 2.917 -€ 5.000 -€ 5.000

SG&A € 0 -€ 14.167 -€ 39.000 -€ 51.500

WHAT ARE WE LOOKING FOR

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§ FINANCIAL / BUSINESS PARTNERS seed investmentsbusiness developmentpromotionmarketing researcher and data feeders

§ UNIVERSITY / RESEARCH PARTNERS platform developmentsemantic and graph algorithm optimizations

§ TECHNICAL PARTNERS patents and protectionapplication developers (B2B and B2C)opinion leadership

TEAM AND ADVISORS

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Capponi Francesco Laffi Francesco Huynh Hoang Strollo Federico

FOUNDER FOUNDER FOUNDER FINANCIAL ADVISOR

francesco.laffi@gmail.com hoangchau.huynh@gmail.comcapponi.francesco@gmail.com

Freelance UX StrategistFreelance DeveloperStudent

Business Development

Front-End Development

System Administration

Back-End Development

Product Management

UX and UI Design

Whatever it takes Whatever it takes Whatever it takes