optimising online video agenda21 event - videology

Optimising online video advertising

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VideoFutures

Rhys MclachlanCommercial DirectorVideology

………….………….……………………………….

We live in digital times………….………….………………………………………

Figure 1.92 Ownership of smartphones, tablets and smart TVs

Figure above bar shows % point change in take-up from Q1 2011

Source: Ofcom research, Q1 2012Base: All adults aged 16+ (n=3772 UK, 2251 England, 500 Scotland, 513 Wales, 508 Northern IrelandSmartphone take-up relates to personal use, tablet and smart TV take-up relates to household use

Screen Agnostic………….………….…………………………………………..

Audience 1.0………….………….……………………………….

Audience 2.0………….………….……………………………….

Audience 3.0………….………….……………………………….

From RTB to RTD………….………….……………………………………………….

Centralise & control youradvertising narrative………….………….……………………………………..……

Mobile ad-serverPerformance ad-serverVideo ad-serverDisplay ad-server

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Optimising online video advertising

#agenda21events

Thank you from all @agenda21digital

www.agenda21digital.com