optimizing wordpress for speed and security

Optimizing Wordpressfor Speed & Security

They’re More Important Than You Thought...

Quick Recap‣ Top 10 Factors for SEO Right Now

ctcbiz.com/what-works‣ Post on Optimization

ctcbiz.com/optim‣ Watch the webinar replay here

ctcbiz.com/seo-today

Limited Time Promotion‣ Founders special pricing ‣ $100 off Annual‣ LIMITED TIME...

Plus FREE ACCESS to the Marketing Dashboard

when it launches ctcbiz.com/coaching

We Emphasize‣Offsite linkbuilding‣Onsite optimization‣We often overlook other important factors...

Speed & Security‣ Speed is a big factor in ranking for a variety of reasons‣ Security actually affects ranking, not just venerability

Let’s Talk Speed...I feel the need, the need for speed...

Faster Sites...‣ Rank Better‣ Have a better user experience‣ Have a lower bounce rate‣ Get more clicks per user

Our Recent Changes‣Targeted Hosting & Site Performance‣Did it on 3 different sites

Site #1 - ASR‣Was our test site‣Heavy theme & very slow‣Was on Rackspace Cloud servers but unimpressive

What we did?‣Moved to managed WP dedicated hosting company

ctcbiz.com/wpengine

Benefits‣ Load time is super fast now - 1 second‣ Integrated CDN without the hassle of

installing/configuring‣ Bounce rate dropped‣ Traffic increased 10%

ctcbiz.com/wpengine

Saved us Money‣ Didn’t have to pay developer‣ Didn’t have to pay to optimize

the site with caching

ctcbiz.com/wpengine

Only Drawbacks...‣Not all plugins will work in their environment‣No nested WP installs

ctcbiz.com/wpengine

Site #2 - TMS‣ Already paid $500 to optimize it ‣ Took 2 or 3 weeks to get it setup

& configured - was a hassle‣ Already had CDN installed on it

from before

What we did?‣Moved to managed WP dedicated hosting company

ctcbiz.com/wpengine

Results‣ Increased speed & stability with less caching issues‣Other improvements, but not much stats on it yet

Site #3 - Affiliate Site‣ Fairly standard site & moderate

theme‣ Typical of what most have‣ Had about 150 pages of content,

not a huge site, not tiny either

What we did?‣Moved to managed WP dedicated hosting company

ctcbiz.com/wpengine

Results‣ FASTER - load time at 1 second‣ Substantial increase in TOS &

reduction in Bounce Rate‣ Traffic increased 9%

Traffic Increases Because...more visitors come back...more visitors stick around...more visitors click more

and... rankings improve

WP Optimization

There  are  other  ways  to  improve  site  performance  without  changing  hosts...

Site Optimization‣ W3 Total Cache Plugin‣ Utilize CDN & S3 where appropriate‣ Install yourself or pay to have it done for you‣ ...or just use WP Engine & let them do it for

you since it’s a managed hosting solution - saves you a lot of grief...

Let’s Talk Security...Don’t kid yourself, you 100% NEED this!

Wordpress Stats‣ 73 Million + Wordpress sites‣ 16% of all websites run WP‣ 22 of every 100 new sites‣ By 2015 projected that Worpress

will power 300-500 million sites

Malware Stats‣ 403 million unique variants of

malware in 2011 (Symantec)‣ 140% increase since 2010‣ 81% increase in web-based

attacks between 2010 to 2011

Personal Experiences‣ We’ve had entire hosting

accounts infected with Malware‣ Our solution?

ctcbiz.com/sucuri

Malware is Major Pain‣ It’s really not something you want to

try to fix on your own‣ A single outbreak & the time you will

waste will easily be saved via your purchase of Sucuri

ctcbiz.com/sucuri

Security Impacts Rank‣ We’ve seen a site move from #6 to #2‣ Only thing it did was upgrade it’s

outdated version of Wordpress‣ Security affects rankings because it’s

a trust factor & trust is a major signal of authority in today’s SEO

Don’t Forget Backup

If  you  don’t  have  a  100%  automated  solution...  you  

have  NO  solution.

Must be Automated‣ If not, YOU are the weakest link‣What we use?

ctcbiz.com/buddy

Backup Buddy‣ Wordpress Plugin‣ Backs up entire site‣ Backs up to S3 or Dropbox‣ Saved our butts several times already

(developer that killed entire hosting account)

ctcbiz.com/buddy

ResourcesTools to Help You Become More Efficient...

Limited Time Promotion‣ Founders special pricing ‣ $100 off Annual‣ LIMITED TIME...

Plus FREE ACCESS to the Marketing Dashboard

when it launches ctcbiz.com/coaching

Resources - SEODiversified SEO Packages

ctcbiz.com/seo

Resources - Services‣ WPEngine - ctcbiz.com/wpengine‣ Sucuri - ctcbiz.com/sucuri‣ Backup Buddy - ctcbiz.com/buddy‣ W3 Total Cache - ctcbiz.com/w3‣ CDN - maxcdn.com or cloudflare.com or

Amazon Cloudfront & S3

Resources - Content‣Authority Articles

ctcbiz.com/aot-auth‣Curated Content

ctcbiz.com/aot-cur

Optimizing Wordpress:Questions & Answers

Bring it on... We’re ready for ya...

Optimizing Wordpressfor Speed & Security

That’s a Wrap!