#osoc15 - 27/07/2015 - 4 steps to promote your app

4 STEPS TO PROMOTE YOUR APPSUMMER OF CODE #OSOC15 - 27/07/2015 - CORDA CAMPUS HASSELT

Hi, I’m Michaël !

• Communication advisor and social media strategist at RCA Group.

• Blogger and member of the Flemish Community Managers.

• Secretary of JCI Flanders.

@MichVerbeeck / @rcagroupbe.linkedin.com/in/michaelverbeeck

1. WRITE A CAPTIVATING STORY

AVOIDTECHNOBABBLE

PREPARE YOUR

ELEVATORPITCH

6 #oSoc15 – App-communication

What makes your app / tech unique?

Why would someone invest in it?Why would the end user use your

application?How do you want to evolve?

2. CHOOSE YOUR BATTLES

YOU CAN’T REACH

EVERYONE

9

Pick your audience

Who do you want to reach?Where do you want to

communicate?#oSoc15 – App-communication

CHANNELOVERLOAD

11 Stuurgroep – gemeente Overijse

BUILD AMOTHERSHIP

ONLINE COMMUNICATION BASED ON FUNCTION

The mothership

The conversation media

The supportive media

WEBSITE

...

...

12 #oSoc15 – App-communication

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Where is your audience?How much time does it cost you to

be present on a platform?What is the possible return?

#oSoc15 – App-communication

MAKE SURE WE CAN

FIND YOU QUICKLY

3. PREPARE A BATTLE PLAN

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Set your objectives

How will communication help you to reach your goals?

#oSoc15 – App-communication

BEREALISTIC

MEASUREAND

ADJUST

4. BOOST YOUR MESSAGES

ADD SOME WEIGHT TO YOUR MESSAGE

A few tips

Publish short, relevant messages that inspire and activate. Work as visual as possible > make screenshots of your application and show

concrete examples of what you can do with it. Call in ambassadors.

Try to get an article featured in the press or write a guest blog. Ask testimonials from your first users. Ask support from your own network. Ask social media followers to share to their networks.

Use small advertising budgets. #oSoc15 – App-communication20

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In short

1. Write a captivating story2. Choose your battles3. Prepare a battle plan4. Boost your messages

#oSoc15 – App-communication

ANYQUESTIONS?

CONTACT US ATMICHAEL@RCA.BE