otra 2.0

Web 2.0 Overview What makes a product Web 2.0?

Web 2.0 Overview

The combination of online social networks, folksonomies, web content, and content hackability / reuseability

Buzzwords: Wiki, blogs, RSS, Open / web APIs, perpetual beta, tags, some rights reserved, the long tail, badges, network effects, ratings, OpenID

Definitions

Social network – online social structure made of nodes which are individuals

Folksonomy - collaboratively generated tags that categorize Web content

Hackability / reuseability – content viewed in one online location but created / hosted elsewhere; components of a mashup

Definitions (con’t)

Wiki - a website that allows visitors to easily add, remove and edit content

Some rights reserved – allow hackability and remixability without allowing pure resale

Network effects – the value to a potential customer of the number of customers already using a service

Definitions (con’t)

Ratings – Content valuation based on explicit (member provided) and implicit (centrality eigenvector) scores

OpenID - a decentralized digital identity system

RSS - a simple XML-based system that allows users to subscribe to online content

The Long Tail

A statistical distribution where the low amplitude population outnumbers the high amplitude population

Many small groups can be more profitable than a few large groups assuming a low group acquisition and maintenance cost

Web 2.0 Examples

Google Maps, Google Adsense, MySpace, YouTube, Zillow, Zebo, Jobster, Vimeo, Del.icio.us, Digg, Skype, Feedburner, LinkedIn, Frappr, HousingMaps, Odeo, Facebook, Wikipedia

Traditional development

Waterfall Spiral

Design

DevelopTest

Requirements

Web 2.0 (Perpetual Beta)

Design &Develop

Test &Release

Feedback &Requirements

Waterfall

Perpetual Beta

Development Costs

Perpetual Beta (con’t)

Bug

New Feature

New Feature

Enhancement

Bug

Enhancement

Enhancement

Enhancement

New Feature

Bug

Maintain a queue of bugs, new features and enhancements and operate on a fast (every two to four weeks) release cycle

Typical Systems

Software Linux, Apache, MySQL, PHP

(LAMP) Alternatives – PostgreSQL, Java

Software Development

Offshore Agile development Product management in U.S. Target Platforms - Web, Email,

RSS and mobile UIs

Contact

Andy Forbesa.forbes@earlystage.com

703 201 4269