outdoor alabama magazine. increasing circulation direct mail advantages: proven method; trackable...

Outdoor Alabama

MAGAZINE

Increasing Circulation Direct Mail

Advantages: proven method; trackable results Disadvantages: postal expense; must have lists to work from

POS & Advertising License sales tie-in Advertisements in other departmental publications

Promotions Do anything you can to get publicity for your publication Tie-in with other divisions in your agency

Departmental Outdoor Alabama EXPO (Using Magazine as Branding) State Fair Trade Shows

Increasing Circulation Direct Mail

Advantages: proven method; trackable results Disadvantages: postal expense; must have lists to work from

POS & Advertising License sales tie-in Advertisements in other departmental publications

Promotions Do anything you can to get publicity for your publication Tie-in with other divisions in your agency

Departmental Outdoor Alabama EXPO (Using Magazine as Branding) State Fair Trade Shows

Younger Audience Incorporating trendier design elements Use up-to-date photography style

and techniques Using Illustration to show subject in depth Multimedia add-ons to stories

Providing links to our website for additional audio and video files that relate to stories.

Working in Social Media Facebook and You Tube

Design

Design

Younger Audience Incorporating trendier design elements Use up-to-date photography style

and techniques Using Illustration to show subject in depth Multimedia add-ons to stories

Providing links to our website for additional audio and video files that relate to stories.

Working in Social Media Facebook and You Tube

Photography

Photography

Younger Audience Incorporating trendier design elements Use up-to-date photography style

and techniques Using Illustration to show subject in depth Multimedia add-ons to stories

Providing links to our website for additional audio and video files that relate to stories.

Working in Social Media Facebook and You Tube

Illustration

Illustration

Room for Improvement Better layout to copy ratio Shorter stories More quizzes, Top 10’s and

short how-to sidebars

Tie stories to online content, social media