Outline. I’m going to make two points: Why .nyc? Confusion. Outline. Why .nyc?. Why .nyc?. Good Domain Names Short Descriptive Memorable. Why .nyc?. Names for: Small Business Community and Civics Not for Profits Individuals Issues. Why .nyc?. Identity Made in New York - PowerPoint PPT Presentation
TRANSCRIPT
I’m going to make two points: 1. Why .nyc?
2. Confusion
Outline
1. Why .nyc?
Outline
Good Domain Names
•Short
•Descriptive
•Memorable
Why .nyc?
Names for:• Small Business
• Community and Civics
• Not for Profits
• Individuals
• Issues
Why .nyc?
Identity
•Made in New York
•From New York City
Why .nyc?
To the Internet, there is no New York City !
Why .nyc?
So things.
you find
can
you find
So things.
Why .nyc?
New York City 1800
Planning head, city leaders established a Commission
to plan for the future.
They created:
New York City 1800
The Commissioners Plan of 1811
The Commissioners Plan of 1811
Why can you see the
sun?
Hint:
The Commissioners Plan of 1811
Created the Manhattan Street Grid
The Commissioners Plan of 1811
The grid organized
and made accessible
New York City’s
real estate resources.
Why .nyc?
Organize
and make accessible
New York City’s
digital resources.
So things.
you find
can
you find
So things.
Why .nyc?
So you can find things.
The city has 402 hotels
Google “NYC hotels”you get 50 - 90,000,000 hits
Why .nyc?
So you can find things.
The city has 1,400 schools
Google “NYC schools”
you get 50 -174,000,000 hits
Why .nyc?
So you can find things.
The city has 120 hospitals
Google “NYC hospitals”you get 47 - 144,000,000 hits
Why .nyc?
So things.
you find
can
you find
So things.
Why .nyc?
Why .nyc?
Proximity
Why .nyc?
Networking
Why .nyc?
these are …the historic role of the city…
Proximity ~ Networking
Proximity ~ Networking
…here’s my city networking map…
Proximity ~ Networking
Proximity ~ Networking
…people of all shades interacting in different ways...
Proximity ~ Networking
Proximity ~ Networking
…then about 1995…
Proximity ~ Networking
…we were globalized…
Proximity ~ Networking
• No more junk ~ ebay.com
• His Holiness ~ pope.va
The .com TLD globalized NYC’s communication.
Proximity ~ Networking
…the role of .nyc…
to reconnect the city
Proximity ~ Networking
…the role of .nyc…
to reestablish its historic role
Proximity ~ Networking
Proximity ~ Networking
Part 2
Choice Confusion
…today’s workshop is entitled…
Choice Confusion
Choice Confusion
New Geo-TLDs
• More Consumer Choice?
• More Consumer Confusion?
Choice Confusion
New Geo-TLDs
• More Consumer Choice? • More Consumer Confusion?
Choice Confusion
New Geo-TLDs…why not…
• More Resident Choice? • More Resident Confusion?
Choice Confusion
New Geo-TLDs…why not…
• More Voter Choice?
• More Voter Confusion?
Choice Confusion
New Geo-TLDs…why not…
• More Entrepreneur Choice?
• More Entrepreneur Confusion?
Choice Confusion
New Geo-TLDs…why not…
• More Resident Choice? • More Resident Confusion?