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Advisory Board

Charles L. Martin, PhD Professor of Marketing

Wichita State University, Kansas

Shengliang Deng, PhD

Professor of Marketing and International Business

Brock University Canada

Themis D. Pantos, PhD

Professor of Finance Zayed University

Ayse Akyol, PhD

Professor of Marketing

Tarkya University

Turkey

J. D. Agarwal, PhD Professor of Finance

Chairman, Board of Governors

Indian Institute of Finance

Berna Burcu Yilmaz, PhD

Professor of Accounting

Canakkale Onsekiz Mart

University

Turkey

Salvatore Messina, PhD

Professor European Economic

Policy

President and CEO of Europe

Foundation

Albania

William Moylan, PhD

Professor Construction Management

Eastern Michigan University

Wafa Khlif, PhD

Professor of Management

Accounting

Toulouse Business School

Barcelona

International Research Conference on Business, Economics

and Social Sciences (IRCBES-2015)

International Research Conference on Business, Economics and Social Sciences (IRCBES-2015)

is joint effort of Academy of Business Management Conferences (ABMC) and International

Research Conference (IRC).This conference is an important event for researchers, academicians

and Practitioners across globe to participate and share their experience with experts of those fields.

You have an awesome opportunity to join the world of scholars and became part of this conference

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collaboration.

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Intellectuals across the world join ABMC to share their research contributions and ideas for raising

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The International Research Conference (IRC) is one of the largest and most prestigious

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IRC looks forward to welcoming the research community and Practitioners from across globe to

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of today’s world.

International Research Conference on Business, Economics and Social Sciences, IRCBES-2015 May 27-28, 2015, Kuala Lumpur, Malaysia

Pearl International Hotel

Kuala Lumpur

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Session Plan

27-28 May, 2015

Kuala Lumpur, Malaysia

Conference Session Plan International Research Conference on Business, Economics

and Social Sciences, IRCBESC-2015

08:15-09:00 Registration and Caucus

09:00-09:15 Welcome Address by Dr. Farooq Anwar Bajwa

09:15-09:30 Address by Key Note Speaker Dr. Inam Ul Haq IRC- Conference Convener

09:30 Combined Group Photo

09:40- 10:00 Tea/Coffee Break (Socialization and Networking Session).

10:00- 12:00 Session I

12:00- 13:00 Lunch Break

13:00-15:00 Session II

15:00-15:30 Tea/Coffee Break (Socialization and Networking Session).

15:30-17:30 Session III

17:30-18:00 Closing Ceremony Best Presentation Awards. Special Awards and gifts for Presenters.

Session Plan

27-28 May, 2015

Session I 10:00: 12:00

AUDITORIUM NO. 1

PRESENTER

SESSION I

Session Chair: Surasuk Jotawon

PAPER 1: The relationship between Islamic

financial development and economic 1: Hadeel Saleh Baazeem &.

growth: evidence from Saudi Arabia Hassanuddeen Abd. Aziz

PAPER2: A REVIEW ON ACCOUNTING

FOR LEASES; THE APPROACHING 2: Mr: Shahir Shehadeh &

NEW LEASE ACCOUNTING M. El-Qawaqneh

STANDARD

PAPER 3: THE INFLUENCE OF

OWNERSHIP STRUCTURE AND

CORPORATE GOVERNANCE TO THE

INVESTMENT DECISION COMPANIES 3: Dr. Muhammad Nasrum

10:00 12:00

LISTED ON THE INDONESIAN STOCK

EXCHANGE MIN

PAPER 4: SINERGY OF S

INFRASTRUCTURE POLICY AND SALT 4: Rico Febriardyanto, Galih

PRODUCTIVITY IN ORDER TO Adi Prasetyo & Prakuta

DECENTRALIZATION FOR Wijaya

INCREASING INVESTATION ON

MADURA

PAPER 5: JAPANESE TOURISM: 5: Anna Davtyan

ADVANTAGES, CHALLENGES,

SOLUTIONS

PAPER 6: THE BIGOTRY VIS-À-VIS

6. Alexander Franco A.

CEBUANO ETHNIC FILIPINOS AND Delantar,

THE CEBUANO SOCIETY

Lunch Break

12:00-13:00

Session Plan

27-28 May, 2015

Session II

13:00-15:00

AUDITORIUM NO. 1 PRESENTER Time FROM TILL

SESSION II

Session Chair: Prakuta Wijaya

PAPER 1: THE SHARIAH (ISLAMIC LAW) 1: Lateef Wale

APPROACH IN THE APPLICATION OF THE

Adeyemo, Syahirah

PRINCIPLES OF IJARAH (LEASING) IN JAIZ

Abdulsukoor Ph.D &

BANK IN NIGERIA AND BANK ISLAM IN

Amalina Ahmad

MALAYSIA.

Tajuddin Ph.D

PAPER 2: THE IMPACT OF SOCIAL 2: Huda Abdul-Aziz

COMMUNICATION NETWORKS ON FORMING

Aldegheiry

SOCIAL RELATIONS AMONG

PAPER 3:POLICY TRANSFER IN THAILAND: 3: Surasak Jotaworn 120

CASE STUDY BANGKOK WORLD BOOK 13:00 15:00

CAPITAL

PAPER 4: HALAL FOOD MARKET: NON-MUSLIM 4: Vincent Zafra

BEHAVIORAL AGREEMENT AND ITS IMPACTS

TO THE INTEGRATED MARKETING

COMMUNICATIONS ACTIVITIES OF HALAL

FOOD BUSINESSES IN METRO MANILA

PAPER 5: THE IMPACT OF MULTIMEDIA 5: Sarah Omar & Dr.

Azman Bidin

GRAPHIC AND TEXT WITH AUTISTIC

LEARNERS IN READING

PAPER 6: CREATING A PHILIPPINE TOURISM 6: Katrina Dominique

WEBSITE FOR INTERNATIONAL YOUTH

A. Mallari,

TRAVELERS

Session Plan

27-28 May, 2015

Session III 15:30-17:30

AUDITORIUM NO. 1 PRESENTER TIME FROM TILL

SESSION 1II

Session Chair: Farooq Anwar

1: Jhonnel M.

PAPER 1: MARKETING STRATEGIES OF MR. MICHAEL S. Azarcon, Jhazelle F.

YANGA TRANSLATED INTO DYCI HIGH SCHOOL Almadin, Sharina B.

TRANSFORMATION

PAPER 2: SELECTING A BUSINESS EXPANSION PROGRAM 2: Clarissa Handoko

Subianto and Santi

USING SIMPLE MULTI ATTRIBUTE RATING TECHNIQUE

Novani

THE CASE OF TOKO KING

PAPER 3: FINANCIAL FEASIBILITY STUDY, MONTE 3: Dinny Windianti

CARLO SIMULATION, SENSITIVITY ANALYSIS AND RISK & Subiakto

ASSESSMENT OF YELLO HOTEL PROJECT Soekarno

PAPER 4: DETERMINANTS OF RETAILER PRICE IMAGE 15:30 17:30

: EVIDENCE FROM INDONESIA

4: Perengki Susanto,

Sofia Nurrahmah 120

Budiman MIN

PAPER 5: RELATIONSHIPS BETWEEN SHAREHOLDERS

STRUCTURES AND ACCOUNTING PROFITABILITY OF

LISTED COMPANIES IN THE STOCK EXCHANGE OF 5: Pimook Janngam

THAILAND & Kanitsorn

Terdpaopong

PAPER 6: VALUATION OF OIL AND GAS INDUSTRY

6: Diana Kulibayeva

PAPER 7:THE IMPACT OF SOCIAL MEDIA

ADVERTISEMENTS ON SME’S PROD

ZANZIBAR

7. Hamad Kh. Said

17:30-18:00

Closing Ceremony

ABSTRACTS

Book of Proceedings

27-28 May, 2015

ICT TRAINING MODEL FOR DIFFERENTLY ABLED COMMUNITY IN SRI LANKAN APPAREL INDUSTRY

Nirosha Wedasinghe

& Nimali Sirisoma

General Sir John Kotelawela Defence University, Faulty of Computing, Rathmalana, Sri Lanka niroshaw@hotmail.com

Abstract The number of disabled populations in Sri Lanka increased due to the three decades of civil war in

the country. The partially disabled community engaged in the Sri Lankan apparels Sector. This

community face problems in the technology use due to their disability .Effective use of Technology helps organisations to be produce productive outputs and disabled community to have equal rights

on technology use. Objective of this study is to in-depth investigation to the causes for disability

digital divide in apparel sector. This study involved literature survey and interviews and site visiting.180 participants interviewed in order to identify the technology adaptation issues. Sample

selected from different communities, disabled categories and different management and operations level in the apparel industry. Data collected in order to cover themes including Perception on

Information Technology, Problems in technologies and barriers of using technologies. According

to the technology adoption model findings were indicated that the technology adoption among the community is low. The basic level ICT technologies used by the differently abled communities are

not align with the modern technologies used in the world apparel sector. This paper proposes an

ICT training implementation model to overcome the disability digital divide issues in the sector. The proposed ICT training model included with the solutions to overcome the issues identified through

the research.

Book of Proceedings

27-28 May, 2015

A REVIEW ON ACCOUNTING FOR LEASES; THE APPROACHING NEW LEASE ACCOUNTING STANDARD

Mr. Shahir Shehadeh

& M. El-qawaqneh

E-mail: selkawakneh@gmail.com shaher@raudah.usim.edu.my

Abstract Lease is a vital source of finance and Lease activities accounting won the researchers‟ intention

since 1963. Lease initiated in a form of discussion paper in the year 2000, the aim was enhancing

the financial information quality and to provide a transparent picture about companies‟

leasing activities in the interest of all parties. Recently, the International Accounting Standard Board (IASB) and its American counterpart, the Financial Accounting Standard Board (FASB) issued their second lease accounting exposure draft (842/2013). The most striking change was made in the project is the classification of all above 12 months term lease contracts as financial lease. A new international lease accounting standard is approaching with the end of this year 2015. This paper is to explore the diversified academic views on the new lease accounting reform regulations, of both parties, supporters and opponents. This study provides a better understanding of the proposed lease accounting standard implications, and its enactment economic consequences. Keywords: the boards, lease accounting exposure draft, economic consequences.

Book of Proceedings

27-28 May, 2015

Kuala Lumpur, Malaysia The Influence of Ownership Structure and Corporate Governance to the Investment Decision Companies Listed On the Indonesian Stock

Exchange

Dr. Muhammad Nasrum School of Management YAPIM Maros, Indonesia

Abstract

This study aims to determine the significance effect of ownership structure, corporate governance to

investment decisions manufacture companies listed on the Indonesian stock exchange. Data used in

this study is secondary and primary using 40 sample companies manufacturing. The results indicated

that the ownership structure and corporate governance have a positive effect on investment decisions.

Positive effect of ownership structure and corporate governance on investment decisions caused by

the ownership is still concentrated to the owners and insider holdings.

Keywords: Ownership Structure, Corporate Governance, Investment Decisions

Book of Proceedings

27-28 May, 2015

SINERGY OF SALT’S INFRASTRUCTURE POLICY PRODUCTIVITY IN ORDER TO DECENTRALIZATION FOR

INCREASING INVESTATION ON MADURA

Rico Febriardyanto, Galih Adi Prasetyo

& Prakuta Wijaya

Airlangga University’s Undergraduate

Abstract Exploration of marine resources to the blue economy continues in Indonesia. However, exploration

of marine resources is only focusing on sectors that valuable and has great market interest. The exploration focus of natural resources has become a staple and a small efficiency values seem only

made as a list of development projects without absence of concrete steps in the execution of

abundant resources. Salt is the one resource that should be abundant in Indonesia. However, the reluctance and poor assessment of the sector profit making development of salt industry became

slack. Salt imported by the government to cover the deficit of national salt production. Shortage of

infrastructure is one of the factors that affect the national salt production. It is seen from the decreasing salt land and production optimization still traditional. This study tried to examine more

deeply about the relationship between government policy infrastructure sector development primarily in Madura into the salt stock national basis and investment. This paper using Pooled

OLS to analysis the shortage of salt problem in Indonesia. the purpose of this paper is knowing the

relationship between infrastructure, decentralization, and salt production in Madura. Keywords: infrastructure, Salt Productivity, Governments Expenditure, Decentralization

Book of Proceedings

27-28 May, 2015

OIL PRICES DYNAMIC EFFECT ON THE ECONOMY:

AN IMPULSE RESPONSE FUNCTIONS ANALYSIS OF OIL PRICES EFFECT ON SPECIFIC ELEMENTS OF THE SAUDI

ECONOMY

Samar Abbaq &

Shabbir Ahmed, PhD Effate University, Jeddah, KSA sabbaq@effatuniversity.edu.sa aahmad@effattuniversity.edu.sa

Abstract Oil is one of the most important factors that affect the economy of Saudi Arabia. Previous studies showed that oil prices can affect the growth of the economy especially in oil exporting countries. As oil represents approximately 90% of the exports, and almost 75% of government revenues (International Business Publications, 2008), and with the recent prices decline, the study of the dynamic effect of oil prices volatility is of great importance. This study aims to investigate the dynamic effect between oil prices variations and Saudi Stock Market, Gross Real Exchange Rate, and Inflation. The study uses monthly data starting from January 1994 to September 2014. The Granger causality test, variance decompositions test, and impulse response functions model will be applied. The “ADF” & “PP” tests are to assess the Causality test is to evaluate the direction of

causality. The VDC is to test if the data are exogenous. The Impulse Response Function Model

analysis (IRFs) will be used to give us a certain measure or figure of the force for several periods

in the future. The predictable impulse response of the VAR system allows investigation into how

the variables respond to innovations from other variables in the system. Our findings shows that the causality moves from oil prices to the variables of interest, and Oil prices fluctuations has a positive impact on the variables of interest in the Saudi economy. This paper improves the understanding of the interaction between oil prices and the economy. Keywords: Oil Prices Fluctuations, Granger Causality-VDC-IRF, Saudi Economy Variables: GDP-Stock Market-Inflation- Real Exchange Rate-Inflation.

Book of Proceedings

27-28 May, 2015

THE SHARIAH (ISLAMIC LAW) APPROACH IN THE APPLICATION OF THE

PRINCIPLES OF IJARAH (LEASING) IN JAIZ BANK IN NIGERIA AND BANK ISLAM IN MALAYSIA.

Lateef Wale Adeyemo, Syahirah Abdulsukoor Ph.D & Amalina

Ahmad Tajuddin Ph.D Abstract The paper analyses the Shariah approach in the application of the principles of Ijarah (leasing) and compares the transactional techniques use in both Jaiz Bank in Nigeria and Bank Islam in Malaysia.

The paper discusses a new measuring instrument of services quality to suit current situation of

Islamic Banking sectors in Nigeria and Malaysia. This paper suggests that the early adoption of services quality by Islamic banks can be improved in terms of its efficiency in offering the products

and services to the customers by way of tight security, customer friendly and to ensure that Islamic

Banking System can harvest good perception by the public and to attract the global participation as promoted by the Government to be global Islamic finance and investment in case of Malaysia.

As for the Government of Nigeria to give its financial support and encouragement to the banks and

customers. At Islamic bank level, the management of the bank can use the result from this paper to identify those areas that need improvement and resources to improve auto financing and investment

services. The findings of this in eliminating certain unwanted procedures and improving the awareness to Nigerians. This is because the interest-free and profit/loss sharing features of an

Islamic Bank will attract new customers even non-Muslim so that the bank will have stable profit

stream for business sustenance. In addition paper will be good guidance to Nigerian Islamic banks in order to formulate their marketing strategy in a more effective manner.

Book of Proceedings

27-28 May, 2015

THE IMPACT OF SOCIAL COMMUNICATION NETWORKS ON FORMING SOCIAL RELATIONS AMONG

Huda Abdul-Aziz Aldegheiry

University Students in Saudi Arabia PhD Candidate, School of Social Science, Universiti Sains Malaysia

Abstract In the recent years, there has been an escalating trend in the phenomenon of social communication networks .This phenomenon presents both positive and negative implications to the modern society. In Saudi Arabia, strong relationships and bonds with family members are part and parcel of their culture and ways of life, and this condition has been preserved over generations. However, it doesn’t relationships and the way they communicate will stay free from the influence of the proliferation of social networking sites. The research aims to determine the impact of social communication networks on forming social relations among the university students in Saudi Arabia and the efficiency of social network interventions on strengthening their cultural and religious identity. The contributions of my research are directed in the area of social media intervention on the formation of social policies and actual practices of social works. The study uses General Systems Theory (GST) to look at social units such as individuals, families, group of persons, institutions, or societies as a system. Data is collected from 5 universities in Saudi Arabia through a questionnaire of 60 items comprising of 5 sections. A semi structured interview was also conducted with 30 students from the selected universities, 3 respondents from King Abdul-Aziz City, 1 television personnel and 1 Saudi Arabian famous Twitter celebrity. The research will contribute to the literature as reference for future researches on the impact of social communication network and the information will improve the practices of social work.

Book of Proceedings

27-28 May, 2015

POLICY TRANSFER IN THAILAND: CASE STUDY BANGKOK WORLD BOOK CAPITAL

Surasak Jotaworn

Master of Art Policy Management International College

National Institute of Development Administration 2015

Abstract This research attempts to describe the concept of policy transfer through World Book Capital

Project by UNESCO that several countries used as a lens to enhance the situation of reading

behavior and raise the significant of reading awareness. To the efficiency and effectiveness of

analysis, policy transfer network is the most appropriate theory which policy makers observe the

responses of their network to similar problems. In addition, policy transfer is included to activity

and knowledge used in the policy development of anywhere. Based on empirical studies, Bangkok

Metropolitan Administration as the main agent had deployed the high technology of communication

particularly the internet to assist and receive the substantive information for transferring.

Moreover, Bangkok World Book Capital 2013 is the voluntary transferring which has the nature of

performance to stimulate and motivate the reading campaign without analogue or external forcing.

Finally, this research found the transferring of criteria defined by UNESCO as an inspiration degree

of the policy transfer that used the program elsewhere for motivating Thai reading habit rate.

Book of Proceedings

27-28 May, 2015

HALAL FOOD MARKET: NON-MUSLIM BEHAVIORAL AGREEMENT AND ITS IMPACTS TO THE INTEGRATED

MARKETING COMMUNICATIONS ACTIVITIES OF HALAL FOOD BUSINESSES IN METRO MANILA

Vincent Zafra

Abstract With core trademarks of cleanliness and quality, the Halal cuisine has become one of the global trends in the food industry today catering both the Muslim and Non-Muslim populace. Here in the Philippines, where Muslims are only of little percentage, it is uncertain if the Halal market would play a big spot on the consumers‟ motivation of the researchers to determine the behavioral agreement of the Non-Muslim Filipino consumers, as the market which represents a larger number of possible customers, regarding Halal foods. In addition, the researchers would also like to know its impacts to the Integrated Marketing Communications activities of Halal Food businesses in Metro Manila. In accumulating enough data, the researchers utilized a two-phase process. The first phase involved the identification of the behavioural agreement among Non-Muslims in factors of attitude, subjective norms and perceived behavioural control (based on the Theory of Planned Behaviour). The researchers adopted the questionnaire of Omar et al (2012). Cronbach‟s Alpha of th researchers then, distributed 200 survey questionnaires on six Halal restaurants found in Ermita and Quiapo. Consequently, the second phase involved the identification of impacts entailed by the Non-Muslim behavioural agreement to the Integrated Marketing Communication activities of the Halal food businesses namely: packaging, sales promotion, publicity, media advertising, and special events. In this phase, the researchers conducted interviews with open-ended questions to the 6 Halal food business owners. Research findings were as follows: the largest percentages of respondents according to their profile are: males (52%), ages 31-40 (31%), Catholics (78%) and level of income ranging from 9,001 to 12,000 (27%). As per the three factors concerning the Theory of Planned Behavior namely; Attitude, Subjective Norms and Perceived Behavioral Control, respondents have a positive agreement on all with grand means of 2.64 (Agree), 2.54 (Agree) and 2.61(Agree) respectively. In terms of religion, the analysis of variance (ANOVA) had the following values: With the F critical value at 2.15 and F computed value at 1.13; it is shown that there is no significant difference among religious viewpoints when it comes to their Behavioural agreement toward Halal food market. Thus, the researchers found out that regardless of their religion, Non-Muslim consumers agreed to have Halal products on their everyday living. For business owners, they tend to focused on ensuring the Halalnes of their food products. They order to exemplify the expected quality and cleanliness that is within the Halal foods. As to how the Halal food businesses focus their attention more on this aspect, they, however, provide not much attention on their other Integrated Marketing Communications activities, especially on their sales promotion, media advertising, publicity, public relations and special events. The researchers therefore, believe that through educating first the Filipino community and by developing various marketing avenues of different Halal organizations in the Philippines, the Halal industry in the country- with respect to its different aspects- will be far better than what it is today. Keywords: Halal, Filipino Non-Muslim, Halal Food Market, Behavioral Agreement, IMC Activities.

Book of Proceedings

27-28 May, 2015

THE IMPACT OF MULTIMEDIA GRAPHIC AND TEXT WITH AUTISTIC LEARNERS IN READING

Sarah Omar

& Dr. Azman Bidin

Email address: sarahomar652@gmail.com

Abstract Autism spectrum disorder (ASD) are refers to a group of developmental disabilities that can cause

significant social, communication and behavioral challenges .(Division of Birth Defects, National

Center on Birth Defects and Developmental Disabilities, 2014) .This causes several characteristics

that subject a child to problems such social communication, difficulty relating to people and

repetitive body movements or behaviors .In the academic setting as well, learners who suffer from

(ASD) encounter various problems. As an instance of academic skill reading, Reading is required

to be learn but not on the way it done in traditional classroom. An intervention which yielded better

results in learning reading skill, Based on (Iman & fouad, 2010) organizing the memory lead to

paying attention to relevant information, Thus this research, attempts to use utilize multimedia

elements, in order to foster children’s social interactive to assess the possibility of assisting autistic

learners improve their reading skills by using graphic and text in multimedia applications. Clark

and Mayer, (2011) Multimedia has been design framework on computer based program simulating

environment during their cognitive processing works using colures, graphic and visual materials

cannot be distract learners attention in other hand lead them to learn better improve paying

attention to the relevant material in their academic learning all these mechanism can be apply by

designing frame work textual. Design user interface (UI) in order to make the application suitable

and usable with their needs will organized the mentally learning process.

Book of Proceedings

27-28 May, 2015

MARKETING STRATEGIES OF MR. MICHAEL S. YANGA TRANSLATED INTO

DYCI HIGH SCHOOL TRANSFORMATION

Jhonnel M. Azarcon, Jhazelle F. Almadin, Sharina B. Salvador, Erica Jane G. Rapal, Ritz Ann R. Manuel & Nerissa M. Jayme azarcon.jhonnel@outlook.com

Abstract Businesses of different industries always take into consideration their marketing strategies. From

businesses that offer either product, services, or both, they will need to develop effective marketing

strategies for them to survive in the competition. Marketing strategies are therefore just as

important for private schools of the private education industry. Moreover, transforming a business

from a free-falling situation to a gradually growing organization is a tough job. Dr. Yanga‟s

Colleges Inc. (DYCI) High School is a private school in Bocaue, Bulacan which characterized this

transformation. Before 2002, DYCI High School has failing trends of the number of enrollees and

a bad reputation of being the „school of last resort‟. The fact that behind every transformative

management is a transformative marketing person, this marketing research paper discusses the

marketing strategies of Mr. Michael S. Yanga who took over DYCI High School‟s management in

2002. His marketing strategies translated into the transformation of DYCI High School. This

research paper is a qualitative case study and the main informant for the semi-structured

conversational interview is Mr. Michael S. Yanga. The researchers established rigor and

trustworthiness through triangulation, inter-coder reliability, and member-checking. The

researchers analyzed, utilizing Philipp Mayring‟s inductive category development as an approach

to qualitative content analysis, the content of the interview where they found out the marketing

strategies of Mr. Michael S. Yanga to be applicable in the COAT (Conceptualization,

Operationalization, Amplification and Transformation) model as proposed by the researchers to

be a springboard for school transformation. For conceptualization phase where school programs

are being thoughtfully planned for execution, he used customer-centricity, social responsibility,

and Blue Ocean. For operationalization phase where school programs are already being

implemented, he used positive reinforcement, external communications, and attention to details.

For amplification phase where school programs are continuously being improved, he used Kaizen

and Magis. During transformation, the outcomes, external communications and further

amplification are involved. The marketing strategies mentioned are elaborately discussed and

further explained through the help of other data sources online and on-print. The researchers

formulated the COAT model to explain the school transformation that can be achieved through

marketing strategies of Mr. Michael S. Yanga. The transformation that happened to the DYCI High

School is also further objectified by the documentations that provided objective data. The

researchers found out that the number of enrollees are continuously increasing and that there are

many national and international competitions where DYCI High School stood out. In 2012, DYCI

High School has been awarded by Excellence in Educational Transformation Awards (EETA) as

the Most Transformative School. The researchers want the model to be further studied and applied

for businesses where different projects (situationally, school programs) and customers

(situationally, students) are involved.

Keywords: marketing research, marketing strategies, school transformation, business

transformation.

Book of Proceedings

27-28 May, 2015

SELECTING A BUSINESS EXPANSION PROGRAM USING SIMPLE MULTI ATTRIBUTE RATING TECHNIQUE THE

CASE OF TOKO KING

Clarissa Handoko Subianto &

Santi Novani School of Business and Management

Institut Teknologi Bandung, Indonesia clarissa@sbm-itb.ac.id

Abstract Toko King is a store selling household appliances and furnitures. Currently owned by Handoko Subianto and Tsen Indria Grisanti, Toko King has several branches in Central Java. Since last year,

Toko King Wangon 2 (1st

branch) and Toko King Ajibarang (2 nd

branch) were unable to serve wholesale customer. Based on interview with owner and root-cause analysis, the problem is caused by insufficient store capacity. To overcome the problem, there are 5 (five) alternatives considered i.e. expansion of Toko King Wangon 2, expansion of Toko King Ajibarang, build a new store in Ajibarang, rent a store in Wangon or rent a store in Ajibarang. This study evaluates all alternatives based on pre-determined attributes by using Simple Multi Attribute Rating Technique (SMART). Based on sensitivity analysis, the best alternative is chosen under conditions as follow. If weight of working condition less than or the same as 28, choose rent a store

in Wangon. If weight of working condition is between 28 and 62, choose expand Toko King

Ajibarang. If weight of working condition is 62 or more, choose build a new store in

Ajibarang. Related to this study, in the future Toko King can take more advantages by conducting SMART analysis as feasibility study to evaluate location, vendor and its customer. Keywords: decision analysis, root cause, SMART analysis

Book of Proceedings

27-28 May, 2015

FINANCIAL FEASIBILITY STUDY, MONTE CARLO SIMULATION, SENSITIVITY ANALYSIS AND RISK

ASSESSMENT OF YELLO HOTEL PROJECT

Dinny Windianti and Subiakto Soekarno School of Business and Management

Institut Teknologi Bandung, Indonesia dinny.windianti@sbm-itb.ac.id

Abstract Surabaya, capital city of East Java, is a progressive city with rapid development. Equipped with modern facility, the city offers standard of accommodation that can fulfill all of preferences and budget of the visitors. Yello Hotel is one of the recently built accommodations in the center of Surabaya. With the capacity of 170 rooms, Yello Hotel is expected to fulfill the demand of MICE (Meeting, Incentive, Convention and Exhibition) and commercial necessity. This research is conducted in order to determine whether the Yello Hotel project is feasible or not using several approaches; NPV, IRR, and PP. Monte Carlo simulation is performed consequently to comprehend the probability of the project to success. Subsequently, sensitivity analysis is accomplished in order to determine the sensitive variables in this project. The following stage in this research is risk assessment, whereas the risks in the project are identified and mitigated in accordance to the risk appetite of the shareholder. To conclude, The Yello Hotel project is expected to be feasible with the probability of success 75%. Discount rate and occupancy rate are expected to become the sensitive variables in this research. Keywords: Feasibility-Study; NPV; IRR; Payback-Period; Sensitivity Analysis; Monte Carlo Simulation; Risk Management.

Book of Proceedings

27-28 May, 2015

RELATIONSHIPS BETWEEN SHAREHOLDERS STRUCTURES AND ACCOUNTING PROFITABILITY OF LISTED COMPANIES

IN THE STOCK EXCHANGE OF THAILAND

Pimook Janngam &

Kanitsorn Terdpaopong Rangsit University, Thailand

pimookjang@gmail.com kanitsorn@rsu.ac.th

Abstract The objectives of this paper are to study the relationship of shareholder structures and an ability of accounting profitability of companies that listed in the Stock Exchange of Thailand (SET). The study employed an empirical study using samples listed on the SET in 2013. There is a sample of 365 listed companies in any business field except those of Finance, Mutual Fund and companies under rehabilitation. We analyze using relationships, one-way ANOVA and regression analysis to investigate their relationship. The key elements of our study are the concentrated ownership refers to the characteristics of the ownership that owns by individual investors and large-block shareholders within a firm and earning quality determined by profitability rations such as equity ratio, asset turnover, profit margin and Profitability ratios used in this study are affected by

other variables such as business size, business type, auditing firm being used. Those factors are then

used as control variables in this study. We found that concentrated ownership is negatively and

significantly affect the equity ratio and asset turnover ratio but not on margin ratio a this type of

shareholder structure is one of the key affects profitability of a company and can be used as primary

data for investment decision making. Keywords: concentrated ownership, shareholder structure, earning quality, Stock Exchange of Thailand, profitability ratios

Book of Proceedings

27-28 May, 2015

VALUATION OF OIL AND GAS INDUSTRY

Diana Kulibayeva

dianka777@yahoo.co.uk

Abstract This article helps to understand valuation in the global oil and gas industry. It gives a general

overview of the oil and gas industry, focusing on the recent developments. The oil and gas industry plays a very important role in the world economy. Nearly 60% of the global population depends on

oil and gas for its daily energy requirements. Even on business side, oil and gas fuel the global

commerce. Oil and gas companies are classified on the basis of their operation in the value chain –upstream, midstream and downstream. Valuation methodology is based on whether a company

operates in the upstream, midstream or downstream. Certain companies operate in more than one

segment and for such companies the valuation methodology is a consolidation of two or more methods. The three main valuation approaches are the income approach, the asset approach, and

the market approach. Generally, analysts use more than one methodology to ensure more accurate results. This article gives a brief explanation of the key metrics such as EBITDA, EBIT etc. that are

used in valuation. It also refers to the theoretical framework on the accuracy of various valuation

methods. Some other points highlighted in this article are industry challenges for valuation, revenue projections in the oil and gas industry, risks involved and mitigation of the same. The article

concludes with suggestions on the ways in which oil and gas companies can be successful in the

long run amidst difficult business landscape.

Book of Proceedings

27-28 May, 2015

THE BIGOTRY VIS-À-VIS CEBUANO ETHNIC FILIPINOS AND THE CEBUANO SOCIETY

Alexander Franco A. Delantar

Joseph C. Bragat &

Joan P. Tanino alexander.franco.delantar@gmail.com

bragat.joseph@gmail.com anntanino@gmail.com

Cebu Institute of Technology –University, Philippines

Abstract The purposes of this study are: First, to determine whether prejudices and exist between Cebuano

ethnic Filipinos and the Cebuano society; and Second, if an ethnic Filipino group will emerge, what

are the prevalent prejudices and biases of the group with the highest number or incidence of bigotry

issues. The survey method was used. One set of questionnaire was administered to the Cebuano

ethnic Filipinos and another was administered to mainstream Cebuanos. The results were validated

by in-depth interviews. The study discovered that prejudices and bigotries exist vis-à-vis the ethnic

Filipino-Chinese and the Cebuano society. The ethnic Filipino-Chinese emerged as the group with

the highest prejudice and bigotry issues. The bigotry issues identified, among others, were: Filipino-

Chinese parents prefer Chinese as husbands or wives for their children, Filipino-Chinese employers

give the better jobs and positions to Filipino-Chinese employees, Filipino-Chinese prefer to speak

with each other in Chinese in front of Cebuanos, Filipino-Chinese businessmen give discounts or

bigger discounts to fellow Filipino-Chinese, and Filipino-Chinese consider indigenous Filipinos as

lazy. There were also bias issues in the opposite direction, i.e. from mainstream Cebuanos and

directed against ethnic Filipino-Chinese, though not as much. It was also discovered that that the

bias issues were strongest among informants in the forty years old and above bracket, and

considerably lesser in the below forty years old. It is recommended that more venues and avenues

for stronger interactions between ethnic Filipino-Chinese be encouraged to hasten integration of

the Filipino-Chinese to the mainstream Cebuano community. Keywords: Ethnic Filipinos, Filipino-Chinese, prejudice, bigotry, discrimination, biases, Cebu, Cebuano, Philippines.

Book of Proceedings

27-28 May, 2015

THE RELATIONSHIP BETWEEN CREDIT DEFAULT SWAP SPREADS AND CREDIT RATING ANNOUNCEMENT: AN EMPIRICAL EVIDENCE FROM SAUDI STOCK MARKET

Sara Khalid Al-Zahrani & Tahar TAYACHI

Effat University skalzarani@effatuniversity.edu.sa ttayachi@effatuniversity.edu.sa

Abstract A credit default swap (CDS) is a contract that transfers capability of the credit default risk of a reference entity (sovereign or corporate) borrower among investors. The CDS spread reflects the credit risk of the underlying reference entity. This paper empirically analyzes the relationship between CDS spreads and credit rating announcement made by Moody‟s, S&P and Fitch to test informational efficiency content in the Saudi market for the period 2004 –2015. To explore this relationship we use event study methods and a window of (-30, +30) of sovereign Saudi 5Y CDS and corporate CDS for 3 different sectors. The analysis using daily data obtained from Bloomberg over the period 2004 to 2015 and covers TASI, STC, SABIC and Al-Riyad Bank 5Y CDS contract by applying event study methods. Our results show a strong relationship between credit events and CDS spreads. Keywords: Credit Default swap (CDS), Credit rating, Event study, Credit risk, Counterpart risk.

Book of Proceedings

27-28 May, 2015

ENERGY PRICES, SAUDI STOCK MARKET, AND RISK MANAGEMENT: THE EMPIRICAL STUDY OF THE DYNAMIC

RELATIONSHIP

Nouf Ali AL-Zoghiby &

Tahar TAYACHI Effat university

nalzeghaibi@effatuniversity.edu.sa ttayachi@effatuniversity.edu.sa

Abstract This study aims, first to analyze the relationship between energy price changes and Saudi stock market. And, second to assess the contribution of energy assets in portfolio risk management. Using daily data for the period starting from 2004 to 2014, we apply vector error correction model (VECM), variance decomposition (VDCs), and impulse response functions (IRFs) to explore short-term and long-term relationship between energy price changes and Saudi stock market. In order to assess portfolio risk management, value-at-risk techniques are used to estimate the contribution of energy assets and gold as safety asset in reducing financial risk. Our results are valuable for investors and policymakers and can help in understanding the dynamic relationship in energy prices and stock markets and the benefits of adding energy assets to portfolio of financial assets. Keywords: Risk management, dynamic relationship, energy prices, stock market.

Book of Proceedings

27-28 May, 2015

A STUDY TO ASSESS THE EFFECTIVENESS OF

STRUCTURED COPING STRATEGIES INTERVENTION ON COPING, SOCIAL SUPPORT AND QUALITY OF LIFE OF

PEOPLE LIVING WITH HIV

Khakha D C,Kapoor B,Nyamathi AN

Abstract Aim of the study: To assess the effectiveness of Structured coping strategies intervention on coping, social support and quality of life. Tools and Methods: A pre-experimental –one group pre-test post-test time series design was used

in the study. The sample comprised of PLWHA who were sero positive for last six months.. A focus

group discussion was conducted to assess the learning needs and extensive review was done for

making the intervention. The content validity was done by 12 experts. The tools identified to assess

the coping, social support and quality of life were BREF COPE, MOS Social support survey and

WHOQOL- HIV BREF respectively. The permission was taken from the authors of the tools. The

ethical permission was taken from the centre. Consent was taken prior to the study. PLWHA were

recruited for the study who met the inclusion criteria and were enrolled in the ART clinic of All

India Institute of Medical Sciences. PLWHA were 200 who met the inclusion criteria were enrolled

.The baseline coping, social support and quality of life was assessed. The intervention was

administered on one to one basis. The post test-1 (after one month) and post test 2 (after three

months) was taken ,and tools for assessing coping, social support and quality of life were

administered respectively. Data was analyzed using STATA

Book of Proceedings

27-28 May, 2015

POPULATION DYNAMICS AND DEVELOPMENT IN NORTH

DARFUR STATE: FROM EMERGENCY TO SUSTAINABLE DEVELOPMENT

Abdallah I A Yagub (PhD)

& Khondlo Mtshali (PhD)

University of KwaZulu-Natal, South Africa. Email ebinibrahim@gmail.com

Email: mshalik@ukzn.ac.za

Abstract Conflict in Sudan‟s Darfur Region started population influx to cities putting pressure on limited urban services. El Fasher City, the capital of North Darfur State has grown by 200% to be among the largest city in Sudan since 2003. This paper examines the critical issues related to urbanization, land tenure and the rights of Internally Displaced Persons (IDPs) to return to their villages, resettle or integrate into the city, as well as the status of the provision of services. Drawing on secondary data such as government documents and international organizations as well as primary data obtained through interviews with IDPs, government and international organizations representatives. The paper argues that the government faces challenges in providing services to the IDPs. International organizations provide 70% of services such as health care, education facilities, water pumps and sanitation services. 80% of IDPs refused to return to their villages due to lack of security and services, advocating for government to resettle them around El Fasher City where they are, because of urban services and potential income-generating opportunities. Many government officials on the other hand argue that the IDPs must return to their villages. This paper propounds that the existing urbanisation policies lack a vision of site and services “The international application organizations have played a positive role in providing services to the IDPs. The challenge is how to resettle the IDPs around El Fasher City and integrate them into society in a way that promotes sustainable development and establishing improved livelihood. Keywords: Population Dynamic, Urbanisation, Sustainable Development, Services Provision, North Darfur State, Sudan.

Book of Proceedings

27-28 May, 2015

Kuala Lumpur, Malaysia BRICS COUNTRIES: GREEN AND SUSTAINABLE ECONOMIES

“Extract Nature for need not for greed; save it for future Generations”

Dr Saroj Rani Ms Jyotsna

& Ms Artika Vats

Abstract Nature offers all resources (land, labour, capital) Man extracts nature for his survival but it leads

to human destruction when it is extracted for greed. The BRICS Block of countries consists of Brazil,

Russia, India, China and South Africa. Green Economics is defined as the one whose growth in income and employment is driven by public and private investments that reduce carbon emission

and pollution, enhance energy and resource efficiency, and prevent the loss of biodiversity and

ecosystem service. It helps in reducing environmental risks and ecological scarcities, and that aims for sustainable development. The BRICS countries are working on clean, green and sustainable

economies aggressively. Sustainable development is a development that meets the needs of the present without compromising the ability of future generations to meet their demand. Resources like

energy, water and environment are more vulnerable to destruction. All economies do stress on green

economics. This paper highlights the issues of green economics and sustainability as an opportunity and challenging of BRICS countries. This paper assesses the growing power and capacity building

to resolve impending problems. It is a known fact that some of BRICS countries are, indeed,

becoming driving forces in the renewable energy and sustainability sectors. This paper also analyses the policies, rules and regulations to be taken into consideration by individual country as

well as in block for green and sustainable economics. This paper argues that through green economics and sustainable development resources can be utilised efficiently and made friendly

environmental. Key terms: sustainable, ecological, resources, energy etc.

Book of Proceedings

27-28 May, 2015

OIL PRICES DYNAMIC EFFECT ON THE ECONOMY: AN IMPULSE RESPONSE FUNCTIONS ANALYSIS OF OIL

PRICES EFFECT ON SPECIFIC ELEMENTS OF THE SAUDI ECONOMY

Samar Abbaq

& Shabbir Ahmed, PhD

Effate University, Jeddah, KSA sabbaq@effatuniversity.edu.sa aahmad@effattuniversity.edu.sa

Abstract Oil is one of the most important factors that affect the economy of Saudi Arabia. Previous studies showed that oil prices can affect the growth of the economy especially in oil exporting countries. As oil represents approximately 90% of the exports, and almost 75% of government revenues (International Business Publications, 2008), and with the recent prices decline, the study of the dynamic effect of oil prices volatility is of great importance. This study aims to investigate the dynamic effect between oil prices Variations and Saudi

Stock Market, Gross Domestic Production “GDP”, Real Exchange Rate, and Inflation. The study uses monthly data starting from January 1994 to September 2014. The Granger causality test, variance decompositions test, and impulse response functions model will be applied. The “ADF” & “PP” tests are to assess the stationary. The Granger Causality test is to evaluate the

direction of causality. The VDC is to test if the data are exogenous. The Impulse Response Function

Model analysis (IRFs) will be used to give us a certain measure or figure of the force for several

periods in the future. The predictable impulse response of the VAR system allows investigation into

how the variables respond to innovations from other variables in the system. Our findings shows that the causality moves from oil prices to the variables of interest, and Oil prices fluctuations has a positive impact on the variables of interest in the Saudi economy. This paper improves the understanding of the interaction between oil prices and the economy. Keywords: Oil Prices Fluctuations, Granger Causality-VDC-IRF, Saudi Economy Variables: GDP-Stock Market-Inflation- Real Exchange Rate-Inflation.

Book of Proceedings

27-28 May, 2015

ANALYSIS OF OPERATING COSTS FOR PRODUCING PALM BIODIESEL AT PILOT-SCALE IN COLOMBIA

Juan C. Acevedo, Jorge A. Hernández, Carlos F. Valdés, Samir K.

Khanal

Abstract Climate change, variation in oil prices, declining fossil fuel reserves and the environmental consequences that originate from their widespread use have encouraged society to consider other energy sources to supply global energy demands. Specifically, renewable energy has been shown as a viable alternative to mitigate this problem; however, this type of energy currently supplies only 13.3% of total global energy consumption (International Energy Agency [IEA], 2011).

Keywords: Biodiesel; Palm oil; Economic assessment; Plant capacity; Transesterification

Book of Proceedings

27-28 May, 2015

Kuala Lumpur, Malaysia URBAN DEVELOPMENT BACKED BY CLEAN DEVELOPMENT MECHANISM: EVOLVING A GREEN FINANCIAL STRATEGY

FOR INDIAN CITIES

Dr. Ehtesham Husain Abbasi &

Dr Mohd Adil Dept of Business Administration, Aligarh Muslim University Centre,

Malappuram, Kerala, India ehabbasi@gmail.com,

Abstract Growth and development is a continuous process. In search of new opportunities migration is taking place in Indian Cities at the speed of exodus and the reason behind it is economic demonstration effect. Addressing the issues of urban development is need of the hour. Countries even behind India in economic development like Bhutan Myanmar have achieved remarkable growth in city development and those countries are far ahead in comparison with India‟s ec unexpected development in urbanization. Issues like waste management are one of the areas which still challenge India‟s tall economic growth claims. If waste management issues of are addressed in a proactive manner then they become a kind of opportunity for India. One of the ways to transform these problems into opportunity is clean development mechanism, through which the Indian Cities can earn lots of carbon credits in International Financial Market. It can be a win-win situation for Indian Cities.

Book of Proceedings

27-28 May, 2015

DRIVER BEHAVIOUR PATTERNS OF HIGHWAY USERS IN MALAYSIA

Mohd Nasir Nawawi

Nik Hashim Bin Nik Mustapha &

RidzuanYacob Universiti Malaysia Terengganu, Malaysia

Abstract Reckless drivers have been identified as being the main contributor to road accidents. Malaysia is no exceptance with the rate of road accidents increasing by 61% while the death rate due to these

accidents were up by 17% from the period 2002 to 2011. Despite the various preventive steps that had been taken, the statistics relating to road accidents continue to rise. This study is conducted with the objective of identifying the driver behaviour patterns of highway users in the Kelang Valley; using the Manchester Driver Behaviour Questionnaire (MDBQ) with non-parametric analysis. The

result of the study shows that 23% of the drivers were inclined towards aggressive violations and 11% of the drivers had the intention to break the rules (ordinary violations). Both groups of driving practices are dangerous to the other road user. Additional analysis revealed that the attitudes were seen to be significantly linked to the sex, level of education, and age of the drivers. Although the

percentage of drivers involved in aggressive and ordinary violations were relatively small but they are akin to a ticking time bomb; as they are daily highway users both in the course of their work and social activities. Keywords: Driver Behaviour Questionnaire, highway user and driving behaviour patterns.

Book of Proceedings

27-28 May, 2015

THE LEARNER’S IDENTITY IN EDUCATION

Dr. Kimberly Anne Brooks-Lewis Fatih University

Department of English Language Teaching E-mail: kablmx@yahoo.com.mx

Abstract The discussion of what identity is, a central issue in postmodern discussions, has progressed to the level of „identity the social sciences has become ever more interdisciplinary, this concept has come to be recognized as an essential factor in theory, but how much has the inclusion of the

learners in education been accommodated in identity practice? In a study done in English as a Foreign Language (EFL) classes at two universities in Mexico the importance to the learners of the recognition of their identity in an intercultural approach to teaching was brought out vividly in the results. The purpose of the qualitative research was to learn about learners‟ perceptions EFL teaching, and while many aspects of research were reported, the factor of the recognition of their

individual identity in the teaching process was indicated as being highly relevant. To begin the discussion, in this paper we will look into how identity is being defined, how the inclusion of the learner the research, and finally, from the results of the research, how this was seen by learners to relate to their learning experience.

Book of Proceedings

27-28 May, 2015

MARKETING STRATEGIES THAT INFLUENCE STUDENT CHOICE OF COLLEGE SCHOOL: OUTPUT FOR AN

EFFECTIVE MARKETING PLAN Dela Cruz, Marc Edison Divino, Faith Joy Nicolas, Nerilyn Sarangaya

& Jacquelyn Bocaue, Bulacan. faithjoy07@facebook.com

Abstract All organizations develop various types of marketing strategies to attract prospective students. Such role enhances the ability of the school to establish close and collaborative relationships with current

students also termed as higher retention, as well as with prospective students also known as better recruitment With these statement, the researchers aim to identify the marketing strategies that influence student choice of college school and consequently propose an effective marketing plan. Descriptive-Comparative design was utilized in this study. Through the aid of cluster sampling, the total respondents were 300 graduating high school students from public school and 300 from private

schools in Bocaue, Bulacan. A self-made instrument was used and it was subjected to content validation by the Dean of the college and the adviser of the researchers. Moreover, the instrument obtained a Cronbachs Alpha coefficient value of 0.98 with a standard deviation of 31.86 for its internal consistency. Based on the findings of the study, there is no significant difference in the

factors influencing the college school choice between graduating high school students from ‘public and private’ schools. In addition, the marketing strategies under the Physical Evidences are considered the most influential in the student s preference in choosing a college school. .After gathering all the necessary data and analysis concerning the marketing strategies that influence

student choice of college school, the researchers proposed an effective marketing plan that will serve as a guide and foundation of any higher educational institution to increase enrolment, retain students and achieve its goals.

Book of Proceedings

27-28 May, 2015

COST OF FINISHING VS. CONSTRUCTION

(International rates with refer to local cases in Saudi Arabia)

Basel Sultan &

Ihab Katar Prince Sultan Univ.

Riyadh, Saudi Arabia Basel.sultan@psu.edu.sa

ikatar@psu.edu.sa

Abstract Most basic factors, which affect negatively success of any construction project, are economy and quality. Only performing keen technical work through the tasks within the project is not enough to lead the project to a real success unless the economic dimension was achieved properly. Regarding international records, relationship between work costs of finishing to building construction, are

around (2.8:1), whereas the corresponding costs ratios within the Middle East are around (1:1). Negative effects of the low ratio, could be either due to the high cost of basic construction & structural works, or to the low budget of the low quality finishing works. This paper seeks to find the main factors that affect negatively the building construction industry in the Middle East, using

the local market in Saudi Arabia as a case study. Possible solutions will be highlighted, in order to fix this problematic issue, on the way to maintain the international rates and standards in this field, and introduce high-quality production in the field of building construction. Keywords: Finishing cost, Construction cost, Saudi Arabia

Book of Proceedings

27-28 May, 2015

CORPORATE DEFAULT PREDICTION MODELS FOR RISK MANAGEMENT DECISION

Ali Akbar Rafatnia

Faculty of Management, Universiti Teknologi Malaysia, Johor Bahru,81300, Malaysia

Email: atila2400@gmail.com

Abstract From initial developments (Beaver, 1966; Altman, 1968), the interest of experts, academics and others regarding models of bankruptcy prediction, has intensified, also in the light of the recent global economic-financial crisis. To date research in this field has mainly concentrated on the development of an instrument that has a higher level of reliability. This study aims at formulating some initial thoughts on diagnostic accuracy and the economic organizational sustainability of prediction instruments. Specifically, this research aims at identifying the parameters aimed at assessing the degree of effectiveness and efficiency of insolvency prediction models, developed in literature or professional practice, through the perspective of the end user. Precisely, this research aims at answering two main questions: 1. Which parameters must be examined in order to assess the effectiveness of insolvency prediction models? 2. Which parameters must be examined to assess the efficiency of insolvency prediction models?

Book of Proceedings

27-28 May, 2015

EFFECTIVE ESL TEACHERS' CHARACTERISTICS AS PERCEIVED BY ABC HIGHER SECONDARY SCHOOL

STUDENTS IN BHUTAN

Chencho Wangchuk Faculty of Liberal Arts, Mahidol University

chenchow15@yahoo.com

Abstract Effective teacher characteristics was reported as one factor that affected learners the most.

However, perceptions of effective teacher characteristics varied greatly from context to context.

And little is known about it being studied in an English as a Second Language context so far.

Moreover, no research has explored the characteristics of effective ESL teachers in Bhutan despite

using English as the main medium of instruction. Thus, this study investigated the Bhutanese

students' conceptualization of effective ESL teacher characteristics. Adapting the survey

questionnaire from Barnes and Lock (2013), the researcher administered it to 185 ESL learners

studying at ABC higher secondary school. Also, six students were interviewed, and their responses

recorded to elicit deeper understanding of effective ESL teacher characteristics. The quantitative

findings revealed that the respondents placed high importance to all general categories. But mean

score comparisons between the five categories showed rapport between teachers and students as

the most important characteristic of an effective ESL teacher characteristic followed by fairness,

and organization and preparation. Ratings against each item further gave deeper insights into the

choice of importance placed on attributes under each category. From the semi-structured interview,

the respondents remarked personal qualities such as patience, humour, helpfulness, frankness,

open-mindedness, interest, rapport, and willingness to learn from students as the best qualities of

their ESL teachers. Other two prominent qualities that emerged from the interview data were

teachers' pedagogical knowledge, and professional qualities. These findings are expected to help

ESL teachers grow personally, socially, and professionally. Keywords: Teacher characteristics, ESL teachers, and students' perceptions.

Book of Proceedings

27-28 May, 2015

THE REALITY OF EXERCISING THE LEADERSHIP CHANGE

BY THE HEADS OF ADMINISTRATIVE DEPARTMENTS AT THE

UNIVERSITY OF SALMAN BIN ABDUL AZIZ

Aminah Hamad ALDamk Scientific Researcher at Prince Sattam Bin Abdul-Aziz University

Kingdom of Saudi Arabia d-04@msn.co

Abstract This study aimed to identify the reality of practicing the change leadership by the heads of administrative departments at the University of Salman Bin Abdul Aziz, in every dimension of leadership change. As well as detecting whether there are statistically significant differences between the answers of the members of the study, attributable to the following: (Qualification - Years of Experience - the number of courses). The study included all the heads and vise-deputies of the administrative departments at the

University of Salman bin Abdul-Aziz, and their number is (13), which represents 100% of the original community of the study. To achieve the objectives of the study the researcher relied on the descriptive analytical approach, and she has prepared a "questionnaire" included (25) statements which is distributed on three key dimensions of leadership change: 1- The development of good human relations, included (9) statements. 2- Team building for change and the development of the individuals capacities, included (9) statements. 3- Motivation towards achieving the objectives of the change, included (7) statements. The researcher used the following statistical methods to analyze the results: (arithmetic mean, standard deviation, frequencies, and percentages), to describe the community and the study sample, and calculate the distribution of responses. And equation (Cronbach's alpha) to measure the stability of the tool. Testing the tool sincerity using (Pearson correlation.) and testing (One way ANOVA) to see whether there are differences of statistical significance between the responses of heads of departments, according to the study variables. The Results of study: 1- The heads of administrative departments at the University of Salman bin Abdul Aziz See that they engage in the leadership change in dimension to "build a team change and the development of the capacities of individuals" (too high), as the value of the arithmetic average of the responses in this dimension (4.33).Which means the support of all leaders to the subject of study because of the importance of the role of team change and develop the capacity of its members. 2- The heads of administrative departments at the University of Salman bin Abdul Aziz See that they engage in the leadership change in dimension of the "development of good human relations" with a degree (high), as the value of the arithmetic average of the responses in this dimension (4.12). Which means interest in the development of good human relations between workers with them in general. 3- The heads of administrative departments at the University of Salman bin Abdul Aziz See that they engage in driving the leadership change in dimension of the "stimulus towards achieving the

objectives of change" with a degree (high), as the value of the arithmetic average of the responses in this dimension (4.00). Which means believe in the role of stimulus as a mean to achieve the objectives of the change. 4- Results of the study showed that there were no statistically significant differences at (0.05 level) between the arithmetic averages of estimates of the community members answers attributed to the study variables: (Qualification, years of experience, the number of courses).

Book of Proceedings

27-28 May, 2015

AFRICAN DEVELOPMENT: A CRITICAL REVIEW

Muhammad Reza Suleiman Ahmadu Bello University, Zaria, Nigeria

muhammadrsuleiman@gmail.com

Abstract This paper looks at how African countries have been dribbled by the two ideological blocs-capitalist and socialist – all in search for ideal path to development. Their dissatisfaction with these two contending and often conflicting politico-economic prescriptions (path of capitalism and path of socialism) for development led scholars, intellectuals, leaders and policymakers, and analysts in the Third world, which Africa constitutes a part, to come up with the idea of delinking from the international capitalist system. Essentially, delinking here means breaking away or removing this group of countries from the imbalanced international capitalist system in order to develop. Various approaches of development are discussed. The paper discusses also ways through which African states are exploited and how these states react to this unequal relationship. The paper, then, visits the various strands of arguments for delinking. The findings reveal that African states need not delink, but remain within, and adjust to, the global capitalist system just like South Korea, India and Brazil. Secondly, African leadership has a very important role in Africa’s development and otherwise. Finally, ideology and language also plays vital role in this same respect.

Book of Proceedings

27-28 May, 2015

CONSTRAINTS OF NIGERIA’S MIDDLE POWER ROLE IN GLOBAL AFFAIRS

Muhammad Reza Suleiman

Ahmadu Bello University, Zaria, Nigeria muhammadrsuleiman@gmail.com

Abstract Nigerian and foreign diplomats, academics and analyst hold that Nigeria is a catalyst in world

politics, especially in relation to Africa, the Black World and the world south. The country‟s grab

of West African community, its consummate role in the pan-African affairs since the days of the

OAU, and its role in the global arena, especially the United Nations Organization, are the

credentials which inform such view that Nigeria is a global middle power. Further still, the size of

Nigeria‟s economy, the size of its military force, population and its geo-strategic location on the

continent are the constituents which make the country a power in Africa and a player in global

circles. These constituents capture the spirit and credentials of a country becoming a leader in the

international community. However, Nigeria‟s domestic realities portray a bleak image of a country

competing in global and regional leadership. Using documentary and historical approach, this

paper’s findings show that bad governance, corruption, political instability, insecurity, domestic

socioeconomic facts (poverty, diseases, and unemployment, food insecurity), and, a wobbling

economy have weakened and constrained Nigeria‟s role in Africa and her image around the world.

Finally, the quality of Nigeria’s political leadership and competence of her diplomatic corps to a

large extent can boost Nigeria’ s role in Africa and global affairs.

Book of Proceedings

27-28 May, 2015

PSYCHOLOGICAL OWNERSHIP ORGANIZATIONAL DIMENSIONS

Mohammad Hassan Hassani, Ph.D

Research Institute for Educational Research hassani_1382@yahoo.com

Abstract To improve the efficiency and effectiveness of the organization, psychological ownership can be

seen as an integral part of employee participation and communication. In this study has been

attempted by using the library study and using the principles of organizational behavior,

psychological ownership is introduced as a factor in the sustained participation and expression it

considers the institutional approach. The effect of Psychological ownership on the organization has

been studied theoretically in two dimensions. In the structural dimension led to Granting legal of

property rights. It is based on the legal responsibility of the employee to whom it is granted. In the

dimension of the processes the facilitate the process of change. Normally, psychological ownership

terms derived from the concepts associated with theories of in organizational behavior such as

organizational commitment, organizational identification, and internalization but conceptual in

nature, and type of incentives used varies. How to Application of psychological ownership depends

on the ability of managers to reinforce the potential characteristics of psychological ownership in

organizations.

Keywords: psychological ownership, institutional Approach, participate, Institutional dimensions of psychological ownership

Book of Proceedings

27-28 May, 2015

FINANCIAL FEASIBILITY STUDY, MONTE CARLO SIMULATION, SENSITIVITY

ANALYSIS AND RISK ASSESSMENT OF YELLO HOTEL PROJECT

Dinny Windianti and Subiakto Soekarno School of Business and Management

Institut Teknologi Bandung, Indonesia dinny.windianti@sbm-itb.ac.id

Abstract Surabaya, capital city of East Java, is a progressive city with rapid development. Equipped with modern facility, the city offers standard of accommodation that can fulfill all of preferences and budget of the visitors. Yello Hotel is one of the recently built accommodations in the center of Surabaya. With the capacity of 170 rooms, Yello Hotel is expected to fulfill the demand of MICE (Meeting, Incentive, Convention and Exhibition) and commercial necessity. This research is conducted in order to determine whether the Yello Hotel project is feasible or not using several approaches; NPV, IRR, and PP. Monte Carlo simulation is performed consequently to comprehend the probability of the project to success. Subsequently, sensitivity analysis is accomplished in order to determine the sensitive variables in this project. The following stage in this research is risk assessment, whereas the risks in the project are identified and mitigated in accordance to the risk appetite of the shareholder. To conclude, The Yello Hotel project is expected to be feasible with the probability of success 75%. Discount rate and occupancy rate are expected to become the sensitive variables in this research. Keywords: Feasibility-Study; NPV; IRR; Payback-Period; Sensitivity Analysis; Monte Carlo Simulation; Risk Management

Book of Proceedings

27-28 May, 2015

INVESTIGATING THE MEDIATING ROLE OF BRAND IMAGE ABOUT THE EFFECT

OF SUCCESSFUL CUSTOMERS RELATIONSHIP ON BRAND LOYALTY AND BRAND EQUITY (CASE STUDY: NAFT HOSPITAL IN IRAN)

Isaac Hosseinvand

Abstract This study aims to investigate the mediating role of brand image about the effect of successful customers‟-based brand relation loyalty and brand equity and it has been implemented as a case study on Ahvaz Naft Hospital in Iran. This study is an applied one and of cross-sectional survey type based on structural equations. This research is quantitative survey design. A total of 650

patients participated and 412 patients completed the survey, included 46 questionnaire items related to these four constructs. Correlation analysis was done on the data gathered from the questionnaire based on 95% of confidence level. Data analysis was implemented using SPSS and AMOS software. Findings of the study indicate that successful customers‟ relat effect on brand image, brand loyalty,

and brand equity. Brand image has a positive significant effect on brand loyalty and brand equity. Brand loyalty has a positive significant effect on brand equity. The mediating role of brand image about the relationship effect of on brand loyalty and brand equity was rejected. Finally, limitations and the directions of future research are provided. Keywords: successful customers’ relationship loyalty, brand equity

Book of Proceedings

27-28 May, 2015

THE MEDIATING EFFECT OF SUPPLY CHAIN AGILITY ON THE RELATIONSHIP

BETWEEN SCOR BUSINESS ANALYTIC SOLUTION AND SUPPLY CHAIN

PERFORMANCE

Seyed Mahdi Hosseini Nasab Astaneh PhD candidate Management

Faculty of Management University Technology Malaysia

Email: hosseininasab.s.m@gmail.com

Abstract At the global competition in the modern era, have different products to suit customer requirements contracts made available to them. As a result, companies can no longer afford to do all alone. In a competitive market, the enterprises and productive addition to the organization and the internal resources, required to manage and monitor resources and associated elements outside the organization. So today is the implementation of supply chain management as one of the foundations of e-business infrastructure around the world. This study with supply chain operation reference (SCOR) model investigated effect of supply chain agility and relationship between business analytic and supply chain performance.

Book of Proceedings

27-28 May, 2015

THE RELATIONSHIP BETWEEN DEFERRED INCOME TAX WITH THE MARKET VALUE OF SECURITIES AND THE PROFITABILITY OF COMPANIES LISTED ON

THAILAND MARKET FOR ALTERNATIVE INVESTMENT

Paitoon Kobkanjanapued &

Phatnatcha Chotkunakitti Rangsit University, Paholyothin Road, Pathumthani Thailand

paitoon_kob@windowslive.com phatnatcha.c@rsu.ac.th

Abstract The objective of this research study is to study the relationship of deferred income tax and market value of securities and the profitability of companies listed on Market for Alternative Investment

(MAI), Thailand. Information used in this study is collected from 2013 annual reports which include

deferred tax asset, deferred tax liability, gross profit margin ratio, operating profit margin ratio, net profit margin ratio, return on assets, return on equity and market value; and used as variables

in this study. The samples of 79 companies are collected. With analyses of Pearson correlation, and multiple regressions at the 95 per cent confident interval, our conclusion is drawn. From our result,

we found that deferred tax asset has a positive but low correlation to gross profit margin ratio with

a 0.284 correlation coefficient. While other profitability ratios has zero correlations with deferred tax asset, deferred tax liability, furthermore, we also found that deferred income tax has zero

correlations to market value of securities of those sample firms listed in MAI. In conclusion, the

result gives us an assurance that deferred income tax has little to no correlation to profitability rations and no correlation to market value of the securities in the MAI companies.

Keywords: deferred income tax, deferred tax asset, deferred tax liability, market value, profitability ratios, Market for Alternative Investment

Book of Proceedings

27-28 May, 2015

THE RELATIONSHIP BETWEEN CASH FLOW AND PROFITABILITY ON THE STOCK MARKET PRICE OF THE

LISTED COMPANIES ON THAILAND MARKET FOR ALTERNATIVE INVESTMENT GROUP

Pranyada Sathapanaratk

& Prayoon Tosanguan

Rangsit University, Paholyothin Road, Pathumthani 12000 Thailand Email address: pranyada_s@hotmail.com

Email address: prayoont@hotmail.com

Abstract The objective of this research is to study relationship of cash flow and profitability on the stock market price of companies listed on Market for Alternative Investment (MAI), Thailand. Data used in this study is derived from annual reports and financials database disclose during 201J1 – 2013; comprising of 66 companies; 198 firm-year observation. Ratios used in the study are cash flow from operating, financing and investing activities, net profit margin ratio, return on asset ratio, return on equity ratio, and market price of the companies listed on MAI. With descriptive statistics, correlation analysis and multiple regression analysis at a 95 per cent confident interval, we found that cash flow from operating activity and free cash flow have a significant linear correlation with market price of the securities, while cash flow and other financial rations illustrate zero correlation to market price. It can be concluded that information on cash flow especially on operating activity and free cash flow are important to management and investors for decision making. The conclusion drawn from this study can be used for economic decision making with accuracy and disciplinary. Keywords: cash flow, free cash flow, profitability, market price, Market for Alternative Investment, decision making

Book of Proceedings

27-28 May, 2015

FACTORS INFLUENCING STUDENTS’ LEARNING ACHIEVEMENT ON FINANCIAL ACCOUNTING SUBJECT: A CAST STUDY OF NON-MAJOR ACCOUNTING STUDENTS OF

RANGSIT UNIVERSITY, THAILAND

Komsan Inta Faculty of Accountancy, Rangsit University,

Paholyothin Road, Pathumthani, Thailand Email: komsan@rsu.ac.th

Abstract The purpose of this study is to investigate the factors that influence the student’s achievement on financial accounting subject of the Faculty of accountancy, Rangsit University, Thailand. This study uses questionnaire as a means to collect data from non-major accounting students. Time period in data collection was after completing the course on December 2014. The questionnaire

surveys were collected from students who registered in financial accounting course. The complete questionnaire 289 was received and used in this study employed two steps of analysis. Firstly, exploratory factor analysis was used to evaluate 34 variables. In this step, the result shows that 34 variables were classified into nine factors namely: 1) the preparation before classes 2) the attention

of the instructor 3) the attitude toward the course 4) the lack of attention to class 5) the intention to study 6) the attitude toward the instructor 7) the pattern of examination 8) the lessons revision after classes and 9) the attitude of the students toward themselves. Secondly, multiple regression analysis was employed to test the correlation between factor 1-9 and the students‟ achiev result points that

4 factors have posi achievement which consists of factor 2 (the attention of the instructor),factor 5 (the intention to study), factor 8 (the lessons revision after classes), and factor 9 (the attitude of the students toward themselves), while, factor 4 (the lack of attention to class) has negatively effect to the students‟ achievement. Interestingly, pr factors have zero correlations to the students‟ achievement. Keywords: learning achievement, attention, attitude, instructor, examination

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