parkinar feb 2015 v12

#parkinar

California Parks

onlineFebruary 6, 2015

Dial in for audio: 866-740-1260

Participant code 3005900

Livetweet: #parkinar

Follow: bit.ly/parkinfluencers

Notes: bit.ly/parkinarnotes

Lots of people on the line!

Ask questions in the chat at any time.

We’ll send recording & slides after.

Housekeeping

Parkinar Team

Rachel Weidinger

ED, Upwell

@rachelannyes

Matt Fitzgerald

Upwell

@fitz350

Dan Rademacher

Project Manager

@Stamen

Jon Christensen

Stamen & UCLA

@the_wrangler

Ted Fickes

Bright+3

@hayduke

Parkinar Guests

Larry Orman

GreenInfo Network

@greeninfo

Alyssa Ravasio

Hipcamp

@hipcampers

José G. González

Latino Outdoors

@Green_Chicano

CaliParks.org

The parks are our client.

Photo: Wordydave CC BY-SA 3.0

Keyword

Research

People

Brand

Campaign

News Story / Blog Post

Issue/Cause

Big

Conversation

FINDING A.

Awe & fear

spike high

FINDING B.

Most volume

on Twitter

FINDING C.

Compelling

photos spike

FINDING D.

Disaster

spikes

FINDING E.

(Some) events &

policy spike

FINDING B (again).

Most volume

on Twitter

FINDING D.

Disaster

spikes

FINDING E.

Events

spike

Parks are social

People see themselves in parksInstagram photos from Millerton Lake Instagram photos from Dockweiler Beach

CA Parks Influencers

bit.ly/parkinfluenc

ers

Beautiful (and

clever) drives

spikes

Or just

clever

drives

spikes

Awe drives engagement

All parks are (can be) iconic

Bonus findings from

Strengthening the Marine

Protected Areas

conversation

Highest engagement from love and

protect

Photos dominate in specific areas

Point Reyes Anacapa Island

More at: https://storify.com/upwell

#parkinar tips to use

1. Parks are social

2. People see themselves in parks

3. Engage with influencers

4. Beautiful (and clever) drives spikes

5. Or just clever drives spikes

6. Awe drives engagement

7. All parks are (can be) iconic

#parkinar tips to use

1. Parks are social

2. People see themselves in parks

3. Engage with influencers

4. Beautiful (and clever) drives spikes

5. Or just clever drives spikes

6. Awe drives engagement

7. All parks are (can be) iconic

8. Highest engagement from love and

protect

9. Photos dominate in specific areas

Q&A

CaliParks.org

California has 11,826 parks (thanks calands.org & GreenInfo for parks data!)

We’re lucky.

Those parks are managed by

832 agencies.

Each with its own website.

anaheim.netarconservancy.orgasi.ucdavis.eduasierrafoothill.orgavim.parks.ca.govbakersfieldcity.usbeaches.lacounty.govbelmont.govbidwellpark.orgburbankca.govcalfire.ca.govcampfarwestlake.netcampone.comcaopenspace.orgcarlsbadca.govcasitaswater.orgccwater.comci.claremont.ca.usci.glendora.ca.usci.oceanside.ca.usci.pasadena.ca.usci.pinole.ca.usci.yreka.ca.uscityofarcata.orgcityofconcord.orgcityofhemet.orgcityofirvine.orgcityoflompoc.comcityofmonrovia.orgcityofnapa.orgcityofpacifica.orgcityofpaloalto.orgcityofpasadena.netcityofpetaluma.netcityofpleasantonca.gov

cityofsacramento.orgcityofsanmateo.orgcityofsantacruz.comcityofvacaville.comcms.sbcounty.govco.fresno.ca.usco.humboldt.ca.usco.kern.ca.usco.lake.ca.usco.monterey.ca.uscoaloilpoint.ucnrs.orgcollinslake.comconejo-openspace.orgcorpslakes.usace.army.milcosf.orgcostamesaca.govcountyofsb.orgcraftonhillsconservancy.orgcrpd.orgdfg.ca.govebmud.comebmud.comebparks.orgedcgov.usegret.orgelingspark.orgen.wikipedia.orgescondido.orgfairfield.ca.govfallbrooklandconservancy.orgfire.ca.govflpf.orgfontana.orgfremont.govfresno.gov

friendsofthedunes.orgfs.usda.govfws.govglendaleca.govhabitatauthority.orghesperiaparks.comhillsforeveryone.orghumboldtgov.orghuntington.orghuntingtonbeachca.govlakefrancisrv.comlakemcclure.comlamountains.comlamountains.comlandtrustsantacruz.orglaparks.orglarpd.orglighthousefriends.comlongbeach.govmalibucity.orgmarincounty.orgmarincountyparks.orgmarinwater.orgmarysville.ca.usmodestogov.commonocounty.orgmountainview.govmprpd.orgmuirheritagelandtrust.orgnidwater.comnmwd.comnps.govoaklandnet.comocparks.comohp.parks.ca.gov

ohv.parks.ca.govolivenhain.comopenspace.orgopenspaceauthority.orgovrp.orgparks.ca.govparks.lacounty.govparks.smcgov.orgparks.sonomacounty.ca.govplacer.ca.govplacesonline.compoway.orgpvplc.orgrecreation.govregionalparks.saccounty.netrivcoparks.orgriversideca.govrmwd.orgrsrpd.orgsacramentoaudubon.orgsandiego.govsandiegocounty.govsandiegoreader.comsandiegoriver.orgsanjoseca.govsanta-clarita.comsantaanarivertrail.orgsantaanarivertrail.orgsantabarbaraca.govsaveknowland.orgsavemountdiablo.orgsccgov.orgscparks.comsdfish.comsdrp.org

But how to show what’s

in all those parks?

Ask 500,000

people*

*By querying social media

(thanks Hipcamp!)

(thanks Latino Outdoors!)

Please help us get

CaliParks.org to all

Californians.

It works on any browser.

Share it via:

• Twitter

• Facebook

• Blog it (send link

tips@upwell.us a link and

we’ll promote it!)

Hashtag #caliparks

URL caliparks.org

Stamen blog post

content.stamen.com/caliparks

UCLA blog post

newsroom.ucla.edu/stories/californi

a-parks-at-your-fingertips

Q&A

The parks are our client.

Photo: Wordydave CC BY-SA 3.0