parkinar feb 2015 v12
TRANSCRIPT
#parkinar
California Parks
onlineFebruary 6, 2015
Dial in for audio: 866-740-1260
Participant code 3005900
Livetweet: #parkinar
Follow: bit.ly/parkinfluencers
Notes: bit.ly/parkinarnotes
Lots of people on the line!
Ask questions in the chat at any time.
We’ll send recording & slides after.
Housekeeping
Parkinar Team
Rachel Weidinger
ED, Upwell
@rachelannyes
Matt Fitzgerald
Upwell
@fitz350
Dan Rademacher
Project Manager
@Stamen
Jon Christensen
Stamen & UCLA
@the_wrangler
Ted Fickes
Bright+3
@hayduke
Parkinar Guests
Larry Orman
GreenInfo Network
@greeninfo
Alyssa Ravasio
Hipcamp
@hipcampers
José G. González
Latino Outdoors
@Green_Chicano
CaliParks.org
The parks are our client.
Photo: Wordydave CC BY-SA 3.0
Keyword
Research
People
Brand
Campaign
News Story / Blog Post
Issue/Cause
Big
Conversation
FINDING A.
Awe & fear
spike high
FINDING B.
Most volume
on Twitter
FINDING C.
Compelling
photos spike
FINDING D.
Disaster
spikes
FINDING E.
(Some) events &
policy spike
FINDING B (again).
Most volume
on Twitter
FINDING D.
Disaster
spikes
FINDING E.
Events
spike
Parks are social
People see themselves in parksInstagram photos from Millerton Lake Instagram photos from Dockweiler Beach
CA Parks Influencers
bit.ly/parkinfluenc
ers
Beautiful (and
clever) drives
spikes
Or just
clever
drives
spikes
Awe drives engagement
All parks are (can be) iconic
Bonus findings from
Strengthening the Marine
Protected Areas
conversation
Highest engagement from love and
protect
Photos dominate in specific areas
Point Reyes Anacapa Island
More at: https://storify.com/upwell
#parkinar tips to use
1. Parks are social
2. People see themselves in parks
3. Engage with influencers
4. Beautiful (and clever) drives spikes
5. Or just clever drives spikes
6. Awe drives engagement
7. All parks are (can be) iconic
#parkinar tips to use
1. Parks are social
2. People see themselves in parks
3. Engage with influencers
4. Beautiful (and clever) drives spikes
5. Or just clever drives spikes
6. Awe drives engagement
7. All parks are (can be) iconic
8. Highest engagement from love and
protect
9. Photos dominate in specific areas
Q&A
CaliParks.org
California has 11,826 parks (thanks calands.org & GreenInfo for parks data!)
We’re lucky.
Those parks are managed by
832 agencies.
Each with its own website.
anaheim.netarconservancy.orgasi.ucdavis.eduasierrafoothill.orgavim.parks.ca.govbakersfieldcity.usbeaches.lacounty.govbelmont.govbidwellpark.orgburbankca.govcalfire.ca.govcampfarwestlake.netcampone.comcaopenspace.orgcarlsbadca.govcasitaswater.orgccwater.comci.claremont.ca.usci.glendora.ca.usci.oceanside.ca.usci.pasadena.ca.usci.pinole.ca.usci.yreka.ca.uscityofarcata.orgcityofconcord.orgcityofhemet.orgcityofirvine.orgcityoflompoc.comcityofmonrovia.orgcityofnapa.orgcityofpacifica.orgcityofpaloalto.orgcityofpasadena.netcityofpetaluma.netcityofpleasantonca.gov
cityofsacramento.orgcityofsanmateo.orgcityofsantacruz.comcityofvacaville.comcms.sbcounty.govco.fresno.ca.usco.humboldt.ca.usco.kern.ca.usco.lake.ca.usco.monterey.ca.uscoaloilpoint.ucnrs.orgcollinslake.comconejo-openspace.orgcorpslakes.usace.army.milcosf.orgcostamesaca.govcountyofsb.orgcraftonhillsconservancy.orgcrpd.orgdfg.ca.govebmud.comebmud.comebparks.orgedcgov.usegret.orgelingspark.orgen.wikipedia.orgescondido.orgfairfield.ca.govfallbrooklandconservancy.orgfire.ca.govflpf.orgfontana.orgfremont.govfresno.gov
friendsofthedunes.orgfs.usda.govfws.govglendaleca.govhabitatauthority.orghesperiaparks.comhillsforeveryone.orghumboldtgov.orghuntington.orghuntingtonbeachca.govlakefrancisrv.comlakemcclure.comlamountains.comlamountains.comlandtrustsantacruz.orglaparks.orglarpd.orglighthousefriends.comlongbeach.govmalibucity.orgmarincounty.orgmarincountyparks.orgmarinwater.orgmarysville.ca.usmodestogov.commonocounty.orgmountainview.govmprpd.orgmuirheritagelandtrust.orgnidwater.comnmwd.comnps.govoaklandnet.comocparks.comohp.parks.ca.gov
ohv.parks.ca.govolivenhain.comopenspace.orgopenspaceauthority.orgovrp.orgparks.ca.govparks.lacounty.govparks.smcgov.orgparks.sonomacounty.ca.govplacer.ca.govplacesonline.compoway.orgpvplc.orgrecreation.govregionalparks.saccounty.netrivcoparks.orgriversideca.govrmwd.orgrsrpd.orgsacramentoaudubon.orgsandiego.govsandiegocounty.govsandiegoreader.comsandiegoriver.orgsanjoseca.govsanta-clarita.comsantaanarivertrail.orgsantaanarivertrail.orgsantabarbaraca.govsaveknowland.orgsavemountdiablo.orgsccgov.orgscparks.comsdfish.comsdrp.org
But how to show what’s
in all those parks?
Ask 500,000
people*
*By querying social media
(thanks Hipcamp!)
(thanks Latino Outdoors!)
Please help us get
CaliParks.org to all
Californians.
It works on any browser.
Share it via:
• Blog it (send link
[email protected] a link and
we’ll promote it!)
Hashtag #caliparks
URL caliparks.org
Stamen blog post
content.stamen.com/caliparks
UCLA blog post
newsroom.ucla.edu/stories/californi
a-parks-at-your-fingertips
Q&A
The parks are our client.
Photo: Wordydave CC BY-SA 3.0