partner for progress to china -...
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Partner for Progress to China
Mats H OlssonPresident of Ericsson Greater China
2005-09-72
China telecom market
0
100
200
300
400
500
600
2002 2003 2004 2005F 2006F 2007F 2008F
Mobile Fixed excluding PHS PHS BBAHistorical data: MII statistics Forecast: Ericsson
Subscribers by service category (million)
363.2
Mobile
31.6579.75257.651H2005 (million)
BBAPHSFixed (Excluding PHS)
2005-09-73
Mobile Penetration (%
0
10
20
30
40
50
60
70
80
90
100
Beijing
Shanghai
Guangdong
Zhejiang
Tianjin
Fujian
Jiangsu
Ningxia
Liaoning
Jilin
Heilongjiang
Chongqing
Inner Mongolia
Xinjiang
Shanxi
Hebei
Qinghai
Shandong
Shan'xi
Hainan
Hubai
Guangxi
Yunnan
Sichuan
Jiangxi
Hunan
Henan
Tibet
Anhui
Gansu
Guizhou
Mobile penetration
Nationwide=28%~world average; Major cities>80%=developed markets; 10 provinces<20%
28%
MII data, 2005-06
2005-09-74
Market trends in China 1/2A continuous long-term growth market
Strong mobile subscription growth (adding ~5 Million per month) and traffic growth to continueMobile non-voice services now @~15% of operator revenue, growing @~70% per year– Active GPRS users>29 million, and CDMA 1X users>6 million
Broadband access reaching mass market (adding ~1 million per month)
2005-09-75
Market trends in China 2/2A continuous long-term growth market
Other key emerging trends– Convergence/Triple play – Operator business model transformation – 3G– Internationalization of Chinese operators:
China’s influence increasing on the world stagePartnering with global operators
2005-09-76
1980
assembly 1992
19972002
China : More than just a market
import1988
Local production
with sourcing
R&D
Global sourcing & supply from
China
2005-09-77
Ericsson in China: milestones
1892
Digital switch 1985
Ericsson delivered China's first public live HSUPA demo over commercial WCDMA systems in Guangzhou, China
2005
Demonstrates the world’s first live HSDPA over commercial WCDMA system in Beijing
2004
China’s first mobile phone call over WCDMA trial system
2001
China’s first WCDMA Evaluation System test and reporting accomplished
2000
The industry’s first open lab for mobile multi-media communications in Zhongguancun
1999
Awarded the first company-wide ISO 9001 certification1996
An international AXE exchange installed in Shanghai1990
First mobile phone systems in operation in Guangdong and Qinhuangdao
1987
First digital exchange in China ordered by Beijing1981
First two crossbar exchanges delivered to China1961
First automatic exchange in service in Shanghai1924
First Ericsson manual switchboard in service1900
2005-09-78
Ericsson in Greater China: our leading market position 1/2
>35% GSM/GPRS market share– The largest mobile supplier to China Mobile– ~15% market share for China Unicom GSM
~15% CDMA market shareA leading supplier in IP Core Router market: > 20% Services
– Leadership position in offering new services to all telecom operators
2005-09-79
Ericsson in Greater China: our leading market position 2/2
Strategic cooperation with China Mobile on all new main technologiesStrategic partner to China Unicom in GSM and CDMA network evolution to 3GStrategic cooperation with China Telecom and China Netcom, especially in new businesses, e.g.
– Close cooperation in preparing for 3G – Development of Service Network for China Telecom
A leading supplier in Hong Kong and Taiwan markets– 2G and 3G commercial networks
2005-09-710
Ericsson in Greater China2004-2005: strategic progress
Successful completion of MII WCDMA and CDMA2000 field trialsOctober 2004, ExpoComm Beijing: The world’s first HSDPA phase1 demonstration based on commercial systemMay 2005, Guangzhou: The first HSDPA ph2 and EUL(HSUPA) demonstration in China, based on commercial WCDMA system. Reached 11 Mbps downlink and 1.75 Mbps uplinkTD-SCDMA
– Strategic alliance agreement with ZTE to deliver TD-SCDMA solutions for China– New R&D Center in Nanjing established for TD-SCDMA – Core network IOT already successfully completed
Technical Milestones
2005-09-711
China Mobile– Participation in HSDPA function tests with fully commercialized system: proven to
be the most cost effective solution– Joint research project on IMS: Ericsson proved in the leading position– Streaming Project: tests fully complied with CMCC specification
China Telecom – One of two: Selected partner by Headquarters for studies and tests on HSDPA– One of three: Selected partner for joint development of Integrated Service
Management Platform (ISMP) and Service Network architecture– One of four: Selected partner by Headquarters for studies and tests on Mobile
Softswitch
Ericsson in Greater China 2004-2005: strategic progress
Strategic Cooperation with Customers
2005-09-712
Ericsson in Greater China 2004-2005: strategic progress
China Unicom– GSM Mobile Softswitch trial started; Ericsson solution also
supports 3G – Only vendor providing FLP trial, boosting GSM capacity
China Netcom– Preferred partner for IMS commercial trials– Preferred supplier in IPv6 network for nation-wide coverage
Strategic Cooperation with Customers
2005-09-713
Ericsson in Greater China 2004-2005: strategic progress
Hong Kong and Taiwan:– Sole supplier for SmarTone-Vodafone WCDMA and Peoples
EDGE networks, lead supplier for Far EasTone WCDMA(all in commercial service)
– Industry’s first 2G/3G handset IOT lab in Asia, set up in Taiwan
Ericsson Mobile Platform(EMP) business:– New WCDMA terminal platform contract with Arima
Strategic Cooperation with Customers
2005-09-714
Ericsson in Greater China 2004-2005: strategic progress
New R&D Centers in Guangzhou (Service Layer), Nanjing (TD-SCDMA), Qingdao (Broadband Access)
Now 10 R&D centers, number of R&D engineers growing @>50%
WCDMA, GSM, CDMA base stations, core networks, service networks, IMS applications… developed and delivered for global and local markets
Rapid Expansion of Local R&D Capabilities
2005-09-715
Ericsson in Greater China 2004-2005: strategic progress
Now fourth supply base in China: a new manufacturing venture in Hangzhou, Zhejiang Province
Strengthening Local Supply
2005-09-716
We are fully prepared for the future
113 years’ experience in ChinaContributed many milestones to the development of China’s telecom industryLong-term committed and powerful establishment, ready for future challengesDeeply embedded in China’s telecom industry with strong supply and R&D capabilitiesProven good corporate citizen
2005-09-717
Organizational structure
Regions & Markets
Branches & Rep. Offices
Joint Ventures
2005-09-718
Supply capabilities
Chongqing: transmission supply
Hangzhou: cable supply
Shanghai: power module supply
NanjingShanghaiChongqing
Amphenol上海汉欣电缆
江苏凯凯
常州八一电缆厂
南京熊猫
河南华信电子
Nanjing: supply hubHangzhou
2005-09-719
25% of Ericsson GreaterChina staff work in R&D
R&D capabilities
R&D HQ Systems Technology
Radio Network
BBA
TD-SCDMA Power ModuleService LayerCore Network
Service network
Radio technology
Mobile Internet applications
2005-09-720
Services capabilities
Field support offices in35 locations
1100 in-house field engineers+ 4000 engineers from partners
2005-09-721
Looking forward: Chinese telecom industry in transformation
Operators’ business model transformation– From telecom service provider to integrated information service
provider
Technology (rapid) shift– CS to IP– 3G and fixed Broadband access to boost bandwidth and capacity
Services & Contents evolution– Voice centric to multi-services (triple play/mobile triple play)
2005-09-722
Going forward: Ericsson Greater China
We support operators’ business model transformation with:
– User e2e: Consumer/Enterprise Lab with user understanding, Ericsson develops and facilitates applications and contents, EMP and Sony Ericsson
– System e2e: leadership in Service Layer, Radio/Core network, implement same feature across all the network layers and nodes simultaneously
We support operators’ technology shiftWe will support Service & Content evolution
2005-09-723
Going forward: Ericsson Greater China
We support operators’ business model transformationWe support operators’ technology shift with:
– Global leading technology+fast expanding local capabilities: WCDMA/HSDPA, Converged Core/IMS…
– We have strong and long term cooperation with almost all global leading operators across the regions: Europe, USA/North America, APAC. Sharing global experiences with our local operator partners
We will support the Service & Content evolution
2005-09-724
Going forward: Ericsson Greater China
We support operators’ business model transformationWe support operators’ technology shiftWe will support Service & Content evolution with:
– Service Layer & Systems Integration, Ericsson Mobility World and partnership
– Leading experiences in new applications: Mobile TV, Mobile Broadband, Mobile Enterprises solution, and broadband applications
2005-09-725
Investments in China2006 - 2010
Investment: USD 1 billion– Manufacturing expansion– R&D expansion– Service capacity expansion
Significant local purchasing
Supply Hub, R&D Cornerstone, Regional Hub for Services
2005-09-726
Hand-in-hand with China
Responsible operationsGood corporate citizenSustainable development
Good Corporate Citizen in China
2001 2001~2004 2003 2005
2005-09-727
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