partners in wealth presentation 052510 with links
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Social Networking: What’s it all about and How to Use it to
Your Advantage
Presented by: Misty Khan, Advena Artemis LLC
Prepared for: Partners in Wealth
Tuesday, May 25, 2010
Presentation Outline
• Context – About Advena Artemis LLC• Social Media vs. Traditional Marketing• Major Social Media Players• Getting Started: Social Media 101• Moving On: Social Media 302• What Next?
About Advena Artemis
• Started primarily as a CRM software company
• Moved to business development consulting
• Focuses:– Microsoft Outlook Coaching– Business Development Needs Assessment– Business Development Consulting
Social Media vs Traditional Marketing
• Traditional Push Marketing
• Traditional Marketing on the Web– Web sites– Banner ads– Search engine ads
• Interactive Marketing– Listening (solicited & unsolicited)– Engaging (21st century farmers market)
Major Social Media PlayersLinkedIn: The Professional Social NetworkLinkedIn: The Professional Social Network
Facebook: Started for high school & college students, quickly migrated to adults and professionals
Facebook: Started for high school & college students, quickly migrated to adults and professionals
Twitter: Started as an internal communication tool – evolved to multi-purpose forum
Twitter: Started as an internal communication tool – evolved to multi-purpose forum
Blogging Platforms: The ultimate venue to establish expertise.Blogging Platforms: The ultimate venue to establish expertise.
• Profile – what is your message?– Promoting yourself– Promoting your services– Promoting your company – Reconnecting
• Linking Strategy – LION or Exclusive• Recommendations – Giving & Receiving• Q & A Forum
– Research tool– Marketing expertise– Blog content– Driving traffic to your blog/web site
LinkedIn Slide Links• Profile - http://linkedin.com/in/mistykhan
• Promoting Your Company - http://www.linkedin.com/companies/530739/Advena+Artemis+LLC?trk=pp_icon
• Q & A Forum - http://www.linkedin.com/answers
• Research Tool - http://www.linkedin.com/answers?myQuestions
• Marketing Tool - http://www.linkedin.com/profile?viewQA=&key=31290063&authToken=1vWK&authType=name&view=a&goback=%2Eamq%2Eavq_429957_1112548_0_1279137735101
Facebook• Its not just for kids anymore
– Fundraising– Political causes– Reconnecting– Businesses, Another Business
• Vehicles– Personal profile– Pages– Groups– Networked blogs– Ads
Facebook Links• Fundraising - http://www.facebook.com/#!/pages/Cure-Cystic-Fibrosis/279093255039?ref=search
• Political Causes - http://www.facebook.com/#!/bobbyjindal?ref=ts
• Reconnecting - http://www.facebook.com/#!/group.php?gid=52730506971&ref=ts
• Businesses - http://www.facebook.com/pages/Advena-Artemis-helping-executives-and-sales-people-be-more-efficient/15817108178
• Another Business - http://www.facebook.com/pages/Advena-Artemis-helping-executives-and-sales-people-be-more-efficient/15817108178#!/designatwork
• Personal Profile - http://www.facebook.com/misty.khan
• Networked Blogs - http://www.facebook.com/networkedblogs
• Microblogging
• Can feed Facebook, Plaxo, FriendFeed
• Research Vehicle– Technical questions– Market research– News source
• Establish Expertise
• Use Personality
Twitter Link
• Microblogging – http://twitter.com/mistykhan
Twitter – News Serach
Twitter Establish Expertise
Moving On: Social Media 302
• Have a Strategy / Plan– What do you want to accomplish?– Time to allocate?– Who will participate?– Budget?
• Choose Your Focus– B2B: LinkedIn, Plaxo, Twitter– B2C/Personal: Facebook, Twitter– Industry Specific Sites
Moving On Social Media 302
• Set Up a Profile & Dive In• Don’t Forget Blogging• Email & Social Media
– Xobni, Nutshell Mail
• SEO & Other Promotion
Questions
• Privacy Settings– Facebook takes constant vigilence– Friends settings can affect yours
• Younger Relatives– Make use of trusted relatives– Google them– They can still lock you out
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