party your way to social media success

Jonathan B. Wilson @jonathanbwilson linkedin.com/in/digitaldominator

Party Your Way to Social Media SuccessJonathan Wilson

Agenda• Bio• Presentation Goal: Happiness in Employment• Tangible: Party Story• Conceptual: Break Down the Steps• Practical: Show the steps are applicable to getting

a job + dominating social

Companies I’ve Worked With

Why Are We Here?

http://touchdownalabama.net/tdawp/wp-content/uploads/2013/09/questioning-look.jpg

Why Are We Here?

Jonathan B. Wilson @jonathanbwilson linkedin.com/in/digitaldominator6

For Some, it’s

For others, it’s

Some prefer

Happy @ Work = Happy @ Life

Why Are We Here?

Find Your Gig throughSocial Media!

HeadHunters

This can happen to you!

But First… A story!

But First, a Story

Want 2 Party

Build GuestList

Prepares

Throws Party

Success!

Why Are We Here?

Break it Down:SMM = Party

Know Thyself

Framework for Planning + Goal Setting

Non-SMART Goal

I want to have a great party.

SMART Goal Example

“I want to host a costume party with 40 attendees on 12/14 at 10pm.”

Non-SMART Goal

I want more Facebook followers.

SMART Goal Example

“I want to use Facebook to drive awareness about men’s health during Movember and make $100 in donations.”

From Goals to SMART Goals• Make Money• Connector• Build personal brand• Build company brand• Get a job• Collaborate• Hire others• New Clients

Plan, Takeaway• Know Thyself• Set a SMART Goal

Strategy

Know Your Target Audience: Personas

Given My Plan I should talk to…

Cultural Comprehension

Values

Beliefs

Find the Fraud!

Cultural Comprehension: Skaters

Norm: No Zumiez

Value: Independence

Belief: Anti-Establishment

Warning: Don’t Over Simplify Your Targets

Channels = Where you say it

Where? Channel Agnostic

MultiChannel Strategy

Strategy Takeaways• Understand Your audience

– Values– Norms– beliefs

• Cater to their preferred platform

Execution Prep

Execution: Preparation

• GIVEN MY PLAN + Strategy…• What do I need to prepare in advance so I’m able

to reach my goals?– Skills– Competencies– product?– Physical traits– Degrees / certifications– Books

Execution

Execution: Routine

• GIVEN MY PLAN… What routine will help me achieve my goals make to ensure I reach my goals?

Routine

• Daily posts

• Some viral, some meh

• ClickBait Headlines

• Post every few hours

• Planned Content

• Candid Content

• ClickBait Headlines

Execution: provide consistent value

• Wallflower pictureGood, Relevant Content

• Target = DIY builders

• 1000s of videos

Thoughful, Long Form Content Is Great

Viral: Make Participation Easy

• Focused on Users

• Low cost, high emotion, ties with larger movement

• Participant is hero

Social Reach Is Declining

Execution• Execution Prep

– What needs to be completed before you engage

• Execution Game Time– Routine– Engaging Openers– Relevant, useful content – Know limitations

Measurement

Measurement: KPIs (Micro + Macro)

• GIVEN MY PLAN + Strategy + Execution…• Who should be measured?• What should I measure?• Where should I measure?• When should I measure?• Why should I measure?• How should I measure?

Measurement and Key Performance Indicators

Measurement: KPI + Improvement

I’ve you’re not meeting plan’s goals, change something!

Metrics that Matter: IRL trumps Virtual

Metrics that Matter: Audience Relevance

Strategy Takeaways• Be thoughtful in what you measure

– Micro and macro

• Tangible KPIs over vanity metrics• Relevance• Feedback loop

Why Are We Here?

SummaryPlz

StrategyExecute

Measure

Framework

Why Are We Here?

U promised we’d get SM Gigs tho

Self Understanding

• What happens because of you?• What are 3 things you want to be know for?• What differentiates you?

Self Understanding Exercise

Passion

MarketTalent

S.M.A.R.T. Goal

Based on your self-understanding, what’s an example of a good SMART job acquisition goal?

Strategy

Who has the jobs? Human Resources, Staffing

Who has the jobs? Managers

93% of HR on LinkedIn

Huge Networks = Huge Potential

Headhunter Cultural Comprehension

Review Resume on LI

Value: Best = Education, Experience, Efficiency

Belief: I find the best candidates for a role

How HR Finds You: linkedIn Search

Describing Yourself EffectivelyQuestion… Which of the following skills is most

searched, according to Google?

Digital MarketerOr

SEO still Trumps PPC and Digital Marketer

Related Competencies: Google Keyword Planner

Other places to Find Keywords• #Hashtags• Periodicals• IRL Conversations• Books• Blogs

strategy• Headhunters and Managers have jobs• They’re on LinkedIn• They search with keywords• Research to find keywords• Populate profile with screenshots

Execution Prep

Get Better IRL While Your Build Online

But I’m Only a College Student• Relevant coursework• Capstone projects• Thesis papers• Volunteer • Help others• Free work now = $$ later

Free work now = Paid Work Later

Complete Your Linked In Profile

• Engaging Banner

• At-a-glance bio

• Friendly photo

• Engaging intro

• Keywords

• Multimedia

• Summary your role

• Show, don’t tell

• Multimedia

• Summary your role

• Multimedia

• Recommendations

• Put Most Important Skills up top

• Skills > Recommendations

• Education Counts

• Volunteers get more leads

• Additional Keywords

• Volunteers get more leads

• Show you’re great

• Groups Increase visibility

• Follow smart people to get smarter.

Execution

Find Your Targets• Start with Friends• Existing acquaintances• Me• Intern folks• Other Students

Be thoughtful

Reasoning

Relevant and useful

Content Creation

For your target

Market.

Reposts

Interacting

Increased visibility

Top of mind

Social Media Routine

Engage

Warmth

Execution Summary• Relevant, useful Content• Post• Interact• Routine• Be Cool

Measurement

Feedback• Macro KPI

– Did I get my goal job

• Supporting KPIs– How closely does my IRL experience match goal– How complete is my profile– How many people look at my profile– How many pieces of content have I shared– How many people have I interacted with– How many relevant interviews have I gotten– How many relevant job offers have I gotten

Personal Visibility

StrategyExecute

Measure

Framework

Questions

party your way to social media success

Education

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a long way to success