paul campion print work & tv showreel

Post on 12-Nov-2014

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Here is just a small sample of the press ads, posters and TV commercials I have written.

TRANSCRIPT

Paul Campion

Copywriter

Print work

Brief:

re-launch Bassett’s Allsorts on posters

Brief:

Show how Nestle Latte Creations turns an ordinary instant coffee into a latte

Brief:

Launch Purina Natural Balance cat food

Brief:

Show why HP Original ink Cartridges are a better investment than cheaper alternatives

Brief:

Show how Go Ahead low-fat snacks are a better idea when you’re peckish

Brief:

Demonstrate the care that goes into blending Erinmore Pipe tobacco

Winner Best Tobacco AdLondon International Awards

Brief:

Dramatise the fact that Renault vans arethe favourites with Europe’s small businesses

Brief:

Relaunch Allinsons bread in press

Brief:

Launch Muller Vitality probiotic yogurt as part of the ‘Mullerlove’ campaign

Brief:

Demonstrate why Mercedes trucks are a wiser choice for cost-conscious businesses

Brief:

Show how famous photographers appreciate the quality they get from HP printers

Topical ad for Renault.

Ran during a series of rail strikes.

Topical ad for Guinness.

Ran during a water shortage, parodying the government advertising at the time.

Ad for the ‘Centrepoint’ charity.

The space was donated free by the Evening Standard.

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