Paul Campion

Copywriter

Print work

Brief:

re-launch Bassett’s Allsorts on posters

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Show how Nestle Latte Creations turns an ordinary instant coffee into a latte

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Launch Purina Natural Balance cat food

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Show why HP Original ink Cartridges are a better investment than cheaper alternatives

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Show how Go Ahead low-fat snacks are a better idea when you’re peckish

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Demonstrate the care that goes into blending Erinmore Pipe tobacco

Winner Best Tobacco AdLondon International Awards

Brief:

Dramatise the fact that Renault vans arethe favourites with Europe’s small businesses

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Relaunch Allinsons bread in press

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Launch Muller Vitality probiotic yogurt as part of the ‘Mullerlove’ campaign

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Demonstrate why Mercedes trucks are a wiser choice for cost-conscious businesses

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Show how famous photographers appreciate the quality they get from HP printers

Topical ad for Renault.

Ran during a series of rail strikes.

Topical ad for Guinness.

Ran during a water shortage, parodying the government advertising at the time.

Ad for the ‘Centrepoint’ charity.

The space was donated free by the Evening Standard.