pavel safroshkin. vk for advertisers - platform overview

VK for advertisers

Platform overview

Social network #1

in Russia and CIS

VK is a social network, that helps

people stay in touch with their

friends and make new connection.

VK is focused on delivering the

highest quality communication

experience at any given moment,

being fast, good-looking and reliable.

0

5 000

10 000

15 000

20 000

25 000

30 000

35 000

40 000

45 000

50 000

36 000 000 active users aged 18-35

Source: VK own data, active users

371

98

91

29

390

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Profiles News Photos Search Messages Communities Application Video Music

Average daily reach, %

Communication with loyal

customers

Appears in users newsfeed

Feedback

Any kind of content

Interaction with potential customers

Polls, games or even online shops

Works with your CRM

Allows to send notifications

Header (community name) and

image (avatar)

Amount of members or number of

friends

Interactive “Join” button

Available for groups, public pages

and events

Header (community name) and

image (avatar)

Amount of members or number of

friends

Interactive “Join” button

Available for groups, public pages

and events

Lay’s

Join

5 friends in group

Targeting options

- age

- gender

- relationship status

- AI data checking

- country

- city, region

- district, subway, street

- schools with graduation year

- positions

- profile-based interests

- communities

demographics

interests location

education and

job

birthdays

apps and

sites

- iPhone

- iPad

- Android

- other mobile devices

- desktop browsers

- users who travel abroad

- available on request

Targeting options

- apps on VK

- sites with VK open auth

browsers and

devices

travelers

- Showing ads on users’

birthdays or a day before

Women, 20-35, largest cities

5 300 000 users

20-35

M, 20-35, communities about: IT, gadgets, programming,

science.

286 000 users

20-35

Target group

20-35, largest cities, travelers

1 837 850 users

20-35

Target group

14 brands 5 bands

8 brands

4 brands

rands

3 brands 8 brand

4 brands

4 brands

CCTR: 0,025% - 0,04%

СPC: 8 -12 rubles

Quantity of clicks: 5.000-100.000.

Personal information

Interests

Technical data

Ads categories

Users' interests

analytics

Behavior targeting

Рersonal data

Website visiting

Ad categories

Like button activity

analytics

Targeting users similar to

existing advertisers customers

Look alike remark eating

technology

In touch with you targ@corp.vk.com

vk.com/adsnews