peje - fcp branding overview before worksheet

Let’s Share:What are the 3 questions you have about this whole “Branding” thing?

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Living the Value PropositionBringing the Brand to Life

We can do this!

* Lifetime Guarantee Included *

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We can all do this! Take one step…

In the next 5-7 days:

1.Ask your experts to answer the question “Only We?”

2.Find and listen to your peers – how do they represent themselves?

3.Look at the last 5 communications items you sent – are they consistent?

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Failure IS an Option

www.youtube.com/watch?v=-Vo4M4u5Boc

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Five Things We Can Do

• Planning: S.M.A.R.T. Objectives• Targeting: As narrow as possible• Brand Positioning: How are we unique?• 5 Laws of Branding: The Personna• Making it Real: What does it look like? Sound

like? How do you make it work?

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Congratulations! You now own your

own network & newspaper

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Let’s go to work…

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How Do You Feel?

UCB CHL 10

Onward! Taking the tools home

Practice Create Fail/Learn

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Dan Cohen, PrincipalFull Court Press Communications

dan@fcpcommunications.com510-271-0640

@dcstpaul / @fullcourtpress