people zknowing these templates can lead to superior results. zthe following slide will show you...

People

knowing these templates can lead to superior results.

The following slide will show you results from a competition between trained people, untrained people, and, professionals.

People

We considered 3 groups of 20 people each:

Group 1 : Laymen who were instructed during 2 hours on the Connecting Worlds macro.

Group 2 : Uninstructed Creative professionals with 3-15 years experience in advertising.

Group 3 : Uninstructed laymen (control group).

Results

Group 1

Group 2

Group 3

4.6±0.2

3.6±0.2

2.8±0.2

Computer

In order to prove that templates of creativity are invariant of the human agent, a non-human agent is needed. Since the templates of creativity are well defined they can be implemented as algorithms in a computer using a database.

Technology

Building the database: entering at least 3 symbols for every quality.

The Database

Symbol 1

Symbol 2

Symbol 3

Quality1

Symbol 1

Symbol 2

Symbol 3

Quality2

Croissant

Eiffel

Louvre

French

The Challenge

Care to make it INTERESTING

?

Experiment Goals

Checking the success of computer generated ads in competition with people.

Description

Setting a competition between the computer and other four groups, to see , given an idea, “who would make the best ad”

Competitive Analysis

Other Competitors Laymen: For the same product and

message

Magazines: Randomly chosen ads from well known magazines (Time, etc).

One Show: Winners of the One Show competition