petco: success stories for driving local value for your brand - organizational impacts on local...
Post on 11-Feb-2017
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Petco
Healthier pets. Happier people. Better world. ™
• Founded in 1965 in San Diego
• More than 1,430 stores in all 50 U.S. states, Puerto Rico & Mexico
• More than 25,000 Petco partners
• More than 10,000 pet products and complete pet services, including:
fast facts
- Grooming
- Prescription services & pet supplies through Drs. Foster & Smith
- Dog training
- In-store vaccination services
organizational impacts on local search
• Local Store Marketing & Ecommerce Objectives • Introduction, Education, & Evangelism • Strength in Numbers
local search operations
• Search Beyond Search
• SEO Metrics vs. Local SEO Metrics
• Reputation Management at the Local Level
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