physical activity on bromley mylife

Physical Activityon Bromley MyLife

__6 June 2016

Michael WattsProduct Owner: Bromley

MyLife

What I’m going to talk about

1// What the current pages look likea) the actual lookb) the journey to find them c) the structure

2// What our research has told us

3// What have we missed? a) we need your help

4// What we think the new pages might be like

1// What the current pages look like

The current pages //1

The current pages //2

My thoughts

1// We need to make them better

2// We need to make the pages ‘more modern’

3// We need to reorder some of the choices

4// We need to shorten the length of some of the pages

So, we have beenworking on

redesigning the whole ‘keeping healthy’

section

The ‘keeping healthy’ section

Timeframe

Discovery- Research- Review - Learn

Alpha- Build - Test- Learn

Beta- Publish - Test- Learn

Live- Publish- Review - Learn

April 2016

June 2016

July 2016

September 2016

2// What our

research has told us

The current exercise page

2,267 people have viewed the Exercise page 3,010 times

Views are on an upward trend

What we have learnt //1

We need to re-present the information

– by age, by type, by user

What we have learnt //2

We need to change our wording

– it’s not how the ‘real world’ talks

or what people ‘Google’

What we have learnt //3

We need to make better use of media & widgets

– people expect a better experience

What we have learnt //4

We need to help create new ‘social norms’

– stopping people thinkingphysical activity is not for them

What we have learnt //5

We need to join ourinformation together

– people think about healthy living,

exercise & weight management together

What we have learnt //6

We need to make better use of national promotions – people recognise & trust national initiatives – like Change4Life & One You

What we have learnt //7

We need to promote local services & support

– people want information about local services that can help

them

3// What have we

missed?

That was what we’ve learnt

– what can you teach us?

4// What we think the new pages might be like

?

Thank you for your help – please send ALL your thoughts,

ideas & comments to us---

mylife@bromley.gov.uk

Michael Watts, Product Owner: Bromley MyLife, June 2016-- michael.watts@bromley.gov.uk --

http://bromley.mylifeportal.co.uk